Marketing News & Expert Advice
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DoubleClick
BuzzFeed Breathes Life Into the Sponsored Post
Site embraces advertiser content, rejects IAB standard ads.
Google+ Crosses 90M Users
Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well.
DoubleClick Exchange Adds AdMob for In-App Inventory
Addition could help bring scale to exchange advertisers looking to buy cross-platform.
Done With Dumb Phones, AdMob Doubles Down on Apps
In step toward premium mobile, AdMob directs WAP publishers to AdSense.
Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady
Search firm releases annual DoubleClick ad benchmarking data.
TapAd Brings Retargeting to Mobile
Firm hopes to replicate success of desktop retargeting across other devices.
Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo
Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher.
The Trouble With Cookies Persists
A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times.
Google's Proactive Stance on Do Not Track
By providing consumers with the ability to opt out of tracking, will Google undermine its business?
Display in 2011: The Future Belongs to Google
Google is poised to extend its newfound dominance in display.
Different Views of View-Through Tracking
How to explain the view-through conversion rate to advertisers.
Revisiting Google as a Media Network
Is the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings.
At Connected Marketing Week, Talk Is Heated Around the Future of Display
Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else.
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