Marketing News & Expert Advice
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DoubleClick
Google Pushes Social Wildfire Into DoubleClick
Jun 6, 2013 - Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our core ad server in the 15 years since its inception.” Comments
Google's Display Dominance
Jun 21, 2011 -
With Google confirming ownership of AdMeld, what does it mean for the display market?
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TapAd Brings Retargeting to Mobile
Jun 16, 2011 -
Firm hopes to replicate success of desktop retargeting across other devices.
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Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo
Mar 28, 2011 -
Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher.
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The Trouble With Cookies Persists
Mar 10, 2011 - A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Comments
Google's Proactive Stance on Do Not Track
Jan 28, 2011 - By providing consumers with the ability to opt out of tracking, will Google undermine its business? Comments
Display in 2011: The Future Belongs to Google
Dec 22, 2010 -
Google is poised to extend its newfound dominance in display.
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How to Get Your Boss Excited About Analytics
Dec 17, 2010 -
To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss.
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Different Views of View-Through Tracking
Nov 30, 2010 - How to explain the view-through conversion rate to advertisers. Comments
Revisiting Google as a Media Network
Sep 7, 2010 - Is the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Comments
At Connected Marketing Week, Talk Is Heated Around the Future of Display
Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments
Will Marin's IPO Let It Buy an Ad Server?
Feb 20, 2013 -
Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering.
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Bid Management- Why It Matters
Jan 22, 2013 -
In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns.
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Could Atlas Make Facebook a Media Powerhouse?
Dec 10, 2012 -
Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could this really change online advertising?
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Google Makes AdMob Mobile Ads Available in AdWords
Jun 7, 2012 - AdMob network inventory is now available in the AdWords platform. Comments
BuzzFeed Breathes Life Into the Sponsored Post
Mar 5, 2012 -
Site embraces advertiser content, rejects IAB standard ads.
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Google+ Crosses 90M Users
Jan 19, 2012 - Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well. Comments
China Internet Advertising 101
Dec 29, 2011 -
Consider these five factors when planning and buying online ads in China.
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DoubleClick Exchange Adds AdMob for In-App Inventory
Nov 7, 2011 - Addition could help bring scale to exchange advertisers looking to buy cross-platform. Comments
Done With Dumb Phones, AdMob Doubles Down on Apps
Sep 6, 2011 - In step toward premium mobile, AdMob directs WAP publishers to AdSense. Comments
Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady
Aug 16, 2011 - Search firm releases annual DoubleClick ad benchmarking data. Comments
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