Ignorance: the cornerstone of the ad blocking issue

Nov 5, 2015 - Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and fixing those pain points together. Comments

Digital marketing people on the move: GE has a new CMO

ge-image Oct 6, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Comments

Alphabet: What's Going to Happen to Google Advertisers?

Google Logo Aug 11, 2015 - Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development. Comments

VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

facebook-mobile-blue Oct 1, 2014 - In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revolutionary addition to the mobile marketing world. Comments

Ketchum Collaborates With Tech Companies to Launch a Digital Media Buying Platform

koeppel-online-media-buying Mar 5, 2014 - Omnicom PR shop Ketchum has launched a real-time digital media buying platform that enables brands to leverage earned and paid media through paid online channels. Comments

Google Extends Programmatic Empire With Time Inc. Deal

doubleclick-320x245 Feb 27, 2014 - After announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land by also securing a deal with Time Inc. Comments

Google Inks Deal With comScore for Real-Time Ad Measurement

google-logo-square Feb 11, 2014 - Google has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in real time. Comments

Fake It Till You Make It: Buying Premium Placements on the Google Display Network

johnleedec2 Dec 24, 2013 - Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Comments

Retailers, YouTube and Holiday Shopping: Amp the Emotion

snapfish-screenshot-for-youtube Oct 29, 2013 - YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Comments

Google DoubleClick to Join FBX for RTB

doubleclicklogo Oct 22, 2013 - The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership. Comments

Google Pushes Social Wildfire Into DoubleClick

google-wildfire Jun 6, 2013 - Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our core ad server in the 15 years since its inception.” Comments

Will Marin's IPO Let It Buy an Ad Server?

forrester-wave-bid-management Feb 20, 2013 - Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Comments

Bid Management- Why It Matters

auction-bid-management Jan 22, 2013 - In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns. Comments

Could Atlas Make Facebook a Media Powerhouse?

facebook-homepage Dec 10, 2012 - Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could this really change online advertising? Comments

Google Makes AdMob Mobile Ads Available in AdWords

Jun 7, 2012 - AdMob network inventory is now available in the AdWords platform. Comments

BuzzFeed Breathes Life Into the Sponsored Post

buzzfeed-homepage Mar 5, 2012 - Site embraces advertiser content, rejects IAB standard ads. Comments

Google+ Crosses 90M Users

Jan 19, 2012 - Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well. Comments

China Internet Advertising 101

chinaadvertising Dec 29, 2011 - Consider these five factors when planning and buying online ads in China. Comments

DoubleClick Exchange Adds AdMob for In-App Inventory

Nov 7, 2011 - Addition could help bring scale to exchange advertisers looking to buy cross-platform. Comments

Done With Dumb Phones, AdMob Doubles Down on Apps

Sep 6, 2011 - In step toward premium mobile, AdMob directs WAP publishers to AdSense. Comments

Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady

Aug 16, 2011 - Search firm releases annual DoubleClick ad benchmarking data. Comments

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