Feb 20, 2013 - Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Comments
Mar 10, 2011 - A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Comments
Jan 28, 2011 - By providing consumers with the ability to opt out of tracking, will Google undermine its business? Comments
Dec 22, 2010 -
Google is poised to extend its newfound dominance in display.
Comments
Nov 30, 2010 - How to explain the view-through conversion rate to advertisers. Comments
Sep 7, 2010 - Is the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Comments
Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments
Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments
Oct 3, 2005 - The rules of e-mail are changing. Adopting a holistic approach to your e-mail marketing will pay off now and in the future. Comments
Jan 22, 2013 -
In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns.
Comments
Dec 10, 2012 -
Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could this really change online advertising?
Comments
Jun 7, 2012 - AdMob network inventory is now available in the AdWords platform. Comments
Mar 5, 2012 -
Site embraces advertiser content, rejects IAB standard ads.
Comments
Jan 19, 2012 - Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well. Comments
Nov 7, 2011 - Addition could help bring scale to exchange advertisers looking to buy cross-platform. Comments
Sep 6, 2011 - In step toward premium mobile, AdMob directs WAP publishers to AdSense. Comments
Aug 16, 2011 - Search firm releases annual DoubleClick ad benchmarking data. Comments
Jun 16, 2011 -
Firm hopes to replicate success of desktop retargeting across other devices.
Comments
Mar 28, 2011 -
Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher.
Comments
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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