ClickZ Buyers Guide: Bid Management Tools

Marketing Technology ClickZ Buyers Guide: Bid Management Tools

6y Sam Lawson

ClickZ Buyers Guide: Bid Management Tools

Today marks the launch of the ClickZ buyers guide for bid management tools, covering a range of market leading vendors. Based on the results of months...

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5 reasons CMOs should get behind ads.txt

Digital Advertising 5 reasons CMOs should get behind ads.txt

6y Al Roberts

5 reasons CMOs should get behind ads.txt

Ads.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency...

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How Airbnb is putting AMP at the core of its digital strategy

Search How Airbnb is putting AMP at the core of its digital strategy

6y Clark Boyd

How Airbnb is putting AMP at the core of its digit...

In this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...

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NewFronts News: YouTube adds to Google Premium

NewFronts News: YouTube adds to Google Premium

8y Mike O'Brien

NewFronts News: YouTube adds to Google Premium

Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...

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The digital download: Video reigns supreme before Valentine's Day

The digital download: Video reigns supreme before Valentine's Day

8y Mike O'Brien

The digital download: Video reigns supreme before ...

Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings,  and YouTube released its monthly list of ...

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Ignorance: the cornerstone of the ad blocking issue

Ignorance: the cornerstone of the ad blocking issue

8y Mike O'Brien

Ignorance: the cornerstone of the ad blocking issu...

Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and...

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Digital marketing people on the move: GE has a new CMO

Digital marketing people on the move: GE has a new CMO

8y Yuyu Chen

Digital marketing people on the move: GE has a new...

This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...

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Alphabet: What's Going to Happen to Google Advertisers?

Alphabet: What's Going to Happen to Google Advertisers?

9y Mike O'Brien

Alphabet: What's Going to Happen to Google Adverti...

Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...

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VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

10y Yuyu Chen

VIDEO: Head of Facebook's Atlas Speaks About Revam...

In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revo...

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Ketchum Collaborates With Tech Companies to Launch a Digital Media Buying Platform

Ketchum Collaborates With Tech Companies to Launch a Digital Media Buying Platform

10y Yuyu Chen

Ketchum Collaborates With Tech Companies to Launch...

Omnicom PR shop Ketchum has launched a real-time digital media buying platform that enables brands to leverage earned and paid media through paid onli...

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Google Extends Programmatic Empire With Time Inc. Deal

Google Extends Programmatic Empire With Time Inc. Deal

10y Liva Judic

Google Extends Programmatic Empire With Time Inc. ...

After announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land...

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Google Inks Deal With comScore for Real-Time Ad Measurement

Google Inks Deal With comScore for Real-Time Ad Measurement

10y Yuyu Chen

Google Inks Deal With comScore for Real-Time Ad Me...

Google has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in rea...

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Fake It Till You Make It: Buying Premium Placements on the Google Display Network

Fake It Till You Make It: Buying Premium Placements on the Google Display Network

10y John A. Lee

Fake It Till You Make It: Buying Premium Placement...

Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns. Read More...

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Retailers, YouTube and Holiday Shopping: Amp the Emotion

Retailers, YouTube and Holiday Shopping: Amp the Emotion

10y Susan Kuchinskas

Retailers, YouTube and Holiday Shopping: Amp the E...

YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Read More...

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Google DoubleClick to Join FBX for RTB

Google DoubleClick to Join FBX for RTB

10y Jennifer Slegg

Google DoubleClick to Join FBX for RTB

The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officia...

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Google Pushes Social Wildfire Into DoubleClick

Google Pushes Social Wildfire Into DoubleClick

11y Matt Kapko

Google Pushes Social Wildfire Into DoubleClick

Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our cor...

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Will Marin's IPO Let It Buy an Ad Server?

Will Marin's IPO Let It Buy an Ad Server?

11y Susan Kuchinskas

Will Marin's IPO Let It Buy an Ad Server?

Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Read More...

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Bid Management- Why It Matters

Bid Management- Why It Matters

11y Melanie White

Bid Management- Why It Matters

In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaig...

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Could Atlas Make Facebook a Media Powerhouse?

Could Atlas Make Facebook a Media Powerhouse?

11y Susan Kuchinskas

Could Atlas Make Facebook a Media Powerhouse?

Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could ...

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Google Makes AdMob Mobile Ads Available in AdWords

Google Makes AdMob Mobile Ads Available in AdWords

12y Kate Kaye

Google Makes AdMob Mobile Ads Available in AdWords

AdMob network inventory is now available in the AdWords platform. Read More...

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BuzzFeed Breathes Life Into the Sponsored Post

BuzzFeed Breathes Life Into the Sponsored Post

12y Zachary Rodgers

BuzzFeed Breathes Life Into the Sponsored Post

Site embraces advertiser content, rejects IAB standard ads. Read More...

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Google+ Crosses 90M Users

Google+ Crosses 90M Users

12y Zachary Rodgers

Google+ Crosses 90M Users

Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well. Read More...

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China Internet Advertising 101

China Internet Advertising 101

12y Karen Ho

China Internet Advertising 101

Consider these five factors when planning and buying online ads in China. Read More...

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DoubleClick Exchange Adds AdMob for In-App Inventory

DoubleClick Exchange Adds AdMob for In-App Inventory

12y Kate Kaye

DoubleClick Exchange Adds AdMob for In-App Invento...

Addition could help bring scale to exchange advertisers looking to buy cross-platform. Read More...

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Done With Dumb Phones, AdMob Doubles Down on Apps

Done With Dumb Phones, AdMob Doubles Down on Apps

13y Zachary Rodgers

Done With Dumb Phones, AdMob Doubles Down on Apps

In step toward premium mobile, AdMob directs WAP publishers to AdSense. Read More...

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Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady

Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady

13y Jack Marshall

Google: Use of Rich Media Doubled in 2010, CTRs Re...

Search firm releases annual DoubleClick ad benchmarking data. Read More...

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Google's Display Dominance

Google's Display Dominance

13y Matt Harty

Google's Display Dominance

With Google confirming ownership of AdMeld, what does it mean for the display market? Read More...

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