DoubleClick

Google's Proactive Stance on Do Not Track

Jan 28, 2011 - By providing consumers with the ability to opt out of tracking, will Google undermine its business? Comments

Display in 2011: The Future Belongs to Google

goog-display Dec 22, 2010 - Google is poised to extend its newfound dominance in display. Comments

How to Get Your Boss Excited About Analytics

bossexcitedaboutanalytics Dec 17, 2010 - To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Comments

Different Views of View-Through Tracking

Nov 30, 2010 - How to explain the view-through conversion rate to advertisers. Comments

Revisiting Google as a Media Network

Sep 7, 2010 - Is the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Comments

At Connected Marketing Week, Talk Is Heated Around the Future of Display

Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments

ClickZ Marketing Excellence Award Winners Named

Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments

What Happens When You Remove the E-Mail Blinders?

Oct 3, 2005 - The rules of e-mail are changing. Adopting a holistic approach to your e-mail marketing will pay off now and in the future. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...
    • Internet Marketing Specialist
      Internet Marketing Specialist (InteractRV) - DallasInternet Marketing Specialist InteractRV - Anywhere Telecommute, USA SEM | SEO | Content Creator...
    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...