DoubleClick

The Trouble With Cookies Persists

Mar 10, 2011 - A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Comments

Google's Proactive Stance on Do Not Track

Jan 28, 2011 - By providing consumers with the ability to opt out of tracking, will Google undermine its business? Comments

Display in 2011: The Future Belongs to Google

goog-display Dec 22, 2010 - Google is poised to extend its newfound dominance in display. Comments

How to Get Your Boss Excited About Analytics

bossexcitedaboutanalytics Dec 17, 2010 - To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Comments

Different Views of View-Through Tracking

Nov 30, 2010 - How to explain the view-through conversion rate to advertisers. Comments

Revisiting Google as a Media Network

Sep 7, 2010 - Is the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Comments

At Connected Marketing Week, Talk Is Heated Around the Future of Display

Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments

ClickZ Marketing Excellence Award Winners Named

Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments

What Happens When You Remove the E-Mail Blinders?

Oct 3, 2005 - The rules of e-mail are changing. Adopting a holistic approach to your e-mail marketing will pay off now and in the future. Comments

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