Google's Display Dominance

Jun 21, 2011 - With Google confirming ownership of AdMeld, what does it mean for the display market? Comments

TapAd Brings Retargeting to Mobile

tapad Jun 16, 2011 - Firm hopes to replicate success of desktop retargeting across other devices. Comments

Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo

paparo Mar 28, 2011 - Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher. Comments

The Trouble With Cookies Persists

Mar 10, 2011 - A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Comments

Google's Proactive Stance on Do Not Track

Jan 28, 2011 - By providing consumers with the ability to opt out of tracking, will Google undermine its business? Comments

Display in 2011: The Future Belongs to Google

goog-display Dec 22, 2010 - Google is poised to extend its newfound dominance in display. Comments

How to Get Your Boss Excited About Analytics

bossexcitedaboutanalytics Dec 17, 2010 - To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Comments

Different Views of View-Through Tracking

Nov 30, 2010 - How to explain the view-through conversion rate to advertisers. Comments

Revisiting Google as a Media Network

Sep 7, 2010 - Is the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Comments

At Connected Marketing Week, Talk Is Heated Around the Future of Display

Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments

ClickZ Marketing Excellence Award Winners Named

Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments

What Happens When You Remove the E-Mail Blinders?

Oct 3, 2005 - The rules of e-mail are changing. Adopting a holistic approach to your e-mail marketing will pay off now and in the future. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.