TapAd Brings Retargeting to Mobile
Media

TapAd Brings Retargeting to Mobile

13y Jack Marshall

TapAd Brings Retargeting to Mobile

Firm hopes to replicate success of desktop retargeting across other devices. Read More...

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Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo
Data insights

Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo

13y Zachary Rodgers

Microsoft-Backed DSP AppNexus Hires Ex-Googler Pap...

Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher. Read More...

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The Trouble With Cookies Persists
Media

The Trouble With Cookies Persists

13y Tessa Wegert

The Trouble With Cookies Persists

A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Read More...

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Google's Proactive Stance on Do Not Track
Paid Search

Google's Proactive Stance on Do Not Track

13y Andrew Goodman

Google's Proactive Stance on Do Not Track

By providing consumers with the ability to opt out of tracking, will Google undermine its business? Read More...

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Display in 2011: The Future Belongs to Google
Display Advertising

Display in 2011: The Future Belongs to Google

13y Zachary Rodgers

Display in 2011: The Future Belongs to Google

Google is poised to extend its newfound dominance in display. Read More...

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How to Get Your Boss Excited About Analytics
Analytics

How to Get Your Boss Excited About Analytics

13y Patrick Tam

How to Get Your Boss Excited About Analytics

To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Read More...

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Different Views of View-Through Tracking
Media

Different Views of View-Through Tracking

13y Hollis Thomases

Different Views of View-Through Tracking

How to explain the view-through conversion rate to advertisers. Read More...

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Revisiting Google as a Media Network
Media

Revisiting Google as a Media Network

14y Hollis Thomases

Revisiting Google as a Media Network

Is the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Read More...

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At Connected Marketing Week, Talk Is Heated Around the Future of Display
Display Advertising

At Connected Marketing Week, Talk Is Heated Around the Future of Display

14y Zachary Rodgers

At Connected Marketing Week, Talk Is Heated Around...

Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Read More...

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ClickZ Marketing Excellence Award Winners Named
Marketing

ClickZ Marketing Excellence Award Winners Named

16y Team ClickZ

ClickZ Marketing Excellence Award Winners Named

Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Read More...

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What Happens When You Remove the E-Mail Blinders?
Email

What Happens When You Remove the E-Mail Blinders?

19y Jeanniey Mullen

What Happens When You Remove the E-Mail Blinders?

The rules of e-mail are changing. Adopting a holistic approach to your e-mail marketing will pay off now and in the future. Read More...

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