Dr Pepper

Dr Pepper Reaches Out to Younger Hipper Audience

Aug 1, 2013 - Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Comments

Lisa Lacy | Strategies

Snapple Brings Bottle Cap Facts to Life

Jul 17, 2013 - The brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Comments

Lisa Lacy | Strategies

Dr Pepper Calls for Videos From One-of-a-Kind Fans

Apr 19, 2013 - The brand wants 60-second videos from fans highlighting what is unique about them. Comments

Christopher Heine | Social Media

Dr Pepper's Outdoors Mural Contest Thrives Online

Sep 15, 2011 - DeviantART contest drives 16 million impressions, according to the companies. Comments

COMMENTS

UPCOMING EVENTS

November 4-7, 2013

December 2-4, 2013

February 10-13, 2014

March 19, 2014

Mar 31-Apr 3, 2014

WEBINARS

Link Building FAQ's
October 8, 2013

1:00pm ET / 10:00am PT
5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013

1:00pm ET / 10:00am PT
Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013

1:00pm ET / 10:00am PT

White Papers

A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013
Adapt marketing for multiple devices
Sitecore
September 23, 2013

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