Aug 1, 2013 - Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Comments
Jul 17, 2013 - The brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Comments
Apr 19, 2013 - The brand wants 60-second videos from fans highlighting what is unique about them. Comments
Sep 15, 2011 - DeviantART contest drives 16 million impressions, according to the companies. Comments
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT