Dr Pepper

drpepper

Dr Pepper Reaches Out to Younger Hipper Audience

Aug 1, 2013 - Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Comments

Snapple Brings Bottle Cap Facts to Life

snapple-zimmern Jul 17, 2013 - The brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Comments

Dr Pepper Calls for Videos From One-of-a-Kind Fans

dr-pepper-be-the-next-1 Apr 19, 2013 - The brand wants 60-second videos from fans highlighting what is unique about them. Comments

Dr Pepper's Outdoors Mural Contest Thrives Online

dr-pepper Sep 15, 2011 - DeviantART contest drives 16 million impressions, according to the companies. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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