Dr Pepper


How Is UGC Changing Content Marketing?

Sep 29, 2015 - Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. Comments

Dr Pepper Crosses All Platforms with Social Media Influencers

dr-pepper-can Jun 23, 2015 - Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into social influencer marketing. Comments

Dr Pepper Reaches Out to Younger Hipper Audience

drpepper Aug 1, 2013 - Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Comments

Snapple Brings Bottle Cap Facts to Life

snapple-zimmern Jul 17, 2013 - The brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Comments

Dr Pepper Calls for Videos From One-of-a-Kind Fans

dr-pepper-be-the-next-1 Apr 19, 2013 - The brand wants 60-second videos from fans highlighting what is unique about them. Comments

Dr Pepper's Outdoors Mural Contest Thrives Online

dr-pepper Sep 15, 2011 - DeviantART contest drives 16 million impressions, according to the companies. Comments

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