Sep 29, 2015 - Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. Comments
Jun 23, 2015 - Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into social influencer marketing. Comments
Aug 1, 2013 - Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Comments
Jul 17, 2013 - The brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Comments
Apr 19, 2013 - The brand wants 60-second videos from fans highlighting what is unique about them. Comments
Sep 15, 2011 - DeviantART contest drives 16 million impressions, according to the companies. Comments
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October 13, 2015
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November 12, 2015