Aug 1, 2013 - Dr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Comments
Jul 17, 2013 - The brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Comments
Apr 19, 2013 - The brand wants 60-second videos from fans highlighting what is unique about them. Comments
Sep 15, 2011 - DeviantART contest drives 16 million impressions, according to the companies. Comments
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A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
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