Marketing News & Expert Advice
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DSP
Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk
Sep 2, 2013 - With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RTB challenges for Asia. Comments
The Search Guys vs. Display Performance Marketing
Aug 21, 2012 - Given the experience in handling bid management tools, would search specialists be able to manage display ads as well? Comments
A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?
Jul 31, 2012 - Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Comments
A Client's View of Mobile Advertising
Jul 23, 2012 -
Advertisers must ask what is the value of an impression on mobile sites or within mobile apps?
Comments
Facebook Battles Investor Fears With Real-Time Exchange
Jun 14, 2012 -
UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs.
Comments
Get With the Program(matic Buying)!
Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments
The Next Big Trend in Digital Marketing: Programmatic Premium
Jun 11, 2012 - Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Comments
The New Age of Data Marketing
May 25, 2012 - It is important for us to ask: just because we can target people, should we? Comments
MediaMath Spawns Agency to Use Its Tech Platform
May 1, 2012 - Kepler will use MediaMath's ad tech platform as its media operating system. Comments
The Overcrowded Display Ecosystem: Is The Pie Big Enough?
Mar 22, 2012 - An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Comments
AOL Offers DSP Service
Mar 20, 2012 - AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Comments
The Challenge of RTB/DSP in China
Jun 24, 2013 -
While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country.
Comments
Independent Agency BSSP Embraces the Future
May 29, 2013 -
Move to programmatic marketing benefits innovative agency, clients - and the bottom line.
Comments
AdzCentral Evolves as RTB Gains Traction in Asia
Mar 26, 2013 - The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Comments
If It's Not Programmatic Premium, Then What Is It?
Mar 6, 2013 -
We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way.
Comments
A Closer Look at Audience Buy in China
Feb 27, 2013 -
This buying concept essentially changes the operating model between brands, media agencies, and publishers.
Comments
The APAC Marketer's 2013 Shopping List
Feb 5, 2013 -
Here is what I think marketers should be putting into their shopping list for 2013 in the region.
Comments
2013 Digital Media Buying Trends in China
Jan 25, 2013 -
Six trends media planners and brand marketers should consider for the year.
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RTB: Blessing or Curse? [Video]
Dec 21, 2012 -
Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers.
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Moving Away From Clicks
Dec 17, 2012 -
It's time to focus on metrics that matter.
Comments
Turn Opens Asia HQ in Hong Kong, Eyes Japan and China
Oct 20, 2012 -
The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying.
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