Marketing News & Expert Advice
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DSP
MediaMath Spawns Agency to Use Its Tech Platform
Kepler will use MediaMath's ad tech platform as its media operating system.
AOL Offers DSP Service
AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media.
How to Select a Bulletproof Data Management Platform
A shopping guide for a DMP.
DataXu Buys Mexad, DSP With Strength in Europe
Combo will let large brands run global programs, firms say.
MediaBank Launches Trading Desk for Agencies
Tool suite is priced similarly to other DSP solutions.
Microsoft Assures DSPs, Ad Nets They Are Welcome to Its Inventory
A message for channel partners: Your money is good here.
Cutting Through the Remarketing Clutter With RTB
Three real reasons every marketer should be buying real-time bidding display remarketing.
AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys
A central place for ad buyers to plug data and tech into their media buys, DSP-style.
When Big Data Doesn't Provide Big Insights
What big marketers should look for in a next-generation data management platform.
5 Things You Should Know About the Future of Retargeting
Understanding the landscape of display advertising.
5 Ways to Reinvent the AOR for the Digital Age
Agencies of record must move from "complain mode" to thrive mode. Here's how.
Can Audience Insights Boost the ROI of Social Media Ads?
Savvy marketers can use data and insights from Facebook campaigns to optimize media plans on the "open web."
You've Got Data, So What?
The three main media categories today and how data segments are determined.
Ad Networks: Middleman or Market Maker?
Assessing the role of usability and ad networks in the future of digital marketing.
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