Marketing News & Expert Advice
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DSP
If It's Not Programmatic Premium, Then What Is It?
Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments
Cutting Through the Remarketing Clutter With RTB
Dec 7, 2011 - Three real reasons every marketer should be buying real-time bidding display remarketing. Comments
AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys
Nov 10, 2011 - A central place for ad buyers to plug data and tech into their media buys, DSP-style. Comments
5 Things You Should Know About the Future of Retargeting
Nov 9, 2011 - Understanding the landscape of display advertising. Comments
5 Ways to Reinvent the AOR for the Digital Age
Oct 17, 2011 - Agencies of record must move from "complain mode" to thrive mode. Here's how. Comments
Can Audience Insights Boost the ROI of Social Media Ads?
Sep 6, 2011 - Savvy marketers can use data and insights from Facebook campaigns to optimize media plans on the "open web." Comments
You've Got Data, So What?
Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments
Ad Networks: Middleman or Market Maker?
Aug 5, 2011 - Assessing the role of usability and ad networks in the future of digital marketing. Comments
Questions for Scott Howe, New CEO of Acxiom
Aug 1, 2011 -
How 42-year-old data giant plans to expand in digital.
Comments
Digital Advertising's Big Data Strategy
Aug 1, 2011 - 4 ways that new, more cost effective, and flexible approaches to data management will change marketing. Comments
Quality Is in the Eye of the Beholder
Jul 11, 2011 - If you don't know where the ad is likely to be on the page or how competitive the environment is, how can you know the quality or the value? Comments
Moving Away From Clicks
Dec 17, 2012 -
It's time to focus on metrics that matter.
Comments
Facebook Battles Investor Fears With Real-Time Exchange
Jun 14, 2012 -
UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs.
Comments
Get With the Program(matic Buying)!
Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments
The Next Big Trend in Digital Marketing: Programmatic Premium
Jun 11, 2012 - Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Comments
MediaMath Spawns Agency to Use Its Tech Platform
May 1, 2012 - Kepler will use MediaMath's ad tech platform as its media operating system. Comments
AOL Offers DSP Service
Mar 20, 2012 - AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Comments
How to Select a Bulletproof Data Management Platform
Jan 31, 2012 - A shopping guide for a DMP. Comments
DataXu Buys Mexad, DSP With Strength in Europe
Jan 9, 2012 - Combo will let large brands run global programs, firms say. Comments
MediaBank Launches Trading Desk for Agencies
Jan 3, 2012 - Tool suite is priced similarly to other DSP solutions. Comments
Microsoft Assures DSPs, Ad Nets They Are Welcome to Its Inventory
Dec 16, 2011 - A message for channel partners: Your money is good here. Comments
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March 29, 2013
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