DSP

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If It's Not Programmatic Premium, Then What Is It?

Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments

Cutting Through the Remarketing Clutter With RTB

Dec 7, 2011 - Three real reasons every marketer should be buying real-time bidding display remarketing. Comments

AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys

Nov 10, 2011 - A central place for ad buyers to plug data and tech into their media buys, DSP-style. Comments

5 Things You Should Know About the Future of Retargeting

Nov 9, 2011 - Understanding the landscape of display advertising. Comments

5 Ways to Reinvent the AOR for the Digital Age

Oct 17, 2011 - Agencies of record must move from "complain mode" to thrive mode. Here's how. Comments

Can Audience Insights Boost the ROI of Social Media Ads?

Sep 6, 2011 - Savvy marketers can use data and insights from Facebook campaigns to optimize media plans on the "open web." Comments

You've Got Data, So What?

Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments

Ad Networks: Middleman or Market Maker?

Aug 5, 2011 - Assessing the role of usability and ad networks in the future of digital marketing. Comments

Questions for Scott Howe, New CEO of Acxiom

scott-howe-2011 Aug 1, 2011 - How 42-year-old data giant plans to expand in digital. Comments

Digital Advertising's Big Data Strategy

Aug 1, 2011 - 4 ways that new, more cost effective, and flexible approaches to data management will change marketing. Comments

Quality Is in the Eye of the Beholder

Jul 11, 2011 - If you don't know where the ad is likely to be on the page or how competitive the environment is, how can you know the quality or the value? Comments

Moving Away From Clicks

clicks Dec 17, 2012 - It's time to focus on metrics that matter. Comments

Facebook Battles Investor Fears With Real-Time Exchange

facebookicon Jun 14, 2012 - UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs. Comments

Get With the Program(matic Buying)!

Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments

The Next Big Trend in Digital Marketing: Programmatic Premium

Jun 11, 2012 - Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Comments

MediaMath Spawns Agency to Use Its Tech Platform

May 1, 2012 - Kepler will use MediaMath's ad tech platform as its media operating system. Comments

AOL Offers DSP Service

Mar 20, 2012 - AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Comments

DataXu Buys Mexad, DSP With Strength in Europe

Jan 9, 2012 - Combo will let large brands run global programs, firms say. Comments

MediaBank Launches Trading Desk for Agencies

Jan 3, 2012 - Tool suite is priced similarly to other DSP solutions. Comments

Microsoft Assures DSPs, Ad Nets They Are Welcome to Its Inventory

Dec 16, 2011 - A message for channel partners: Your money is good here. Comments

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