DSP

fragmentation-publishing

The Future of Programmatic for Publishers

Apr 15, 2015 - If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible and everyone will have the option to see improved campaign results. Comments

Programmatic in China Part 4: Open Exchange

market-open-exchange Apr 7, 2015 - This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Comments

2015: Rethinking Programmatic

programmatic Feb 9, 2015 - Programmatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Comments

LinkedIn Stops Private Marketplace Deals in the U.K.

linkedinnewlogo Jan 30, 2015 - Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Comments

How to Navigate Programmatic Buying

navigate-2 Jan 8, 2015 - Programmatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic. Comments

Common China Market Entry Mistakes

chinalumascape Sep 21, 2014 - Western ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones. Comments

Publisher Policy, Not Technology, Will Determine Programmatic Growth in China

programmatic Aug 13, 2014 - In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part. Comments

Video Demand-Side Platform Evaluation for the Chinese Market

demand-side-platform Jul 15, 2014 - Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media buying. Comments

Removing the Inhibitors of Digital Strategy in Today’s Businesses

digital-strategy-roadblock Jun 12, 2014 - Businesses must rid their staff of the fear of adopting digital strategies, or they will continue to experience delays in achieving success in digital commerce and marketing. Comments

Let’s Get Practical With the Convergence of Marketing and Ad Tech

automation-shutterstock-136061006 May 5, 2014 - There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Comments

Twitter Strengthens Ad Reach Through App-Install Ads

twitter-image-app-card-screenshots-5 Apr 18, 2014 - The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace. Comments

Personalization: Why Having a Dialogue Is Not Enough

personalization Apr 1, 2014 - Now, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of silent conversations and contexts that will distinguish themselves from the rest. Comments

Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers

Oracle logo Mar 28, 2014 - With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting-nurturing gap and that's a big deal for marketers. Comments

Who Should Own My Data Management Platform?

data-management-shutterstock-147256514 Mar 5, 2014 - Mapping out the pros and cons of data management platform (DMP) ownership - an ad tech dilemma for marketers in China. Comments

5 Digital Media Buying Trends to Watch in China

tencent-tv Feb 18, 2014 - The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Comments

What Does Programmatic Mean?

digital-advertising Feb 10, 2014 - With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diversity of advertising and increasing competition for audiences. Comments

Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region

komli Feb 9, 2014 - The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing campaigns. Comments

Australian DSP Brandscreen Seeks Buyers After Entering Into Administration

brandscreen Jan 10, 2014 - A leading DSP in APAC is seeking buyers after appointing Jirsch Sutherland as administrators. Comments

Will The Real Agency Trading Desk Please Stand Up?

displaylumascape Nov 12, 2013 - With increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider going direct with DSPs or not. Comments

Facebook Reveals New Retargeting Capabilities

Facebook Retargeting Oct 17, 2013 - New retargeting options are coming to Facebook that won't force you to go through Facebook Ad Exchange. Comments

Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk

singapore Sep 2, 2013 - With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RTB challenges for Asia. Comments

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