Eliminating the fear factor of programmatic buying in China

Nov 17, 2015 - Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models. Comments

The Practical Guide to Programmatic Planning in China: Part 4

programmatic-blue Sep 27, 2015 - Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Comments

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

intersection-shutterstock-203805400 Sep 25, 2015 - The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment? Comments

The Practical Guide to Programmatic Planning in China: Part 3

programmatic-stack Aug 23, 2015 - How to evaluate demand side platforms for a programmatic strategy in China. Comments

The Practical Guide to Programmatic Planning in China: Part 2

bad-programmatic-traffic Jul 22, 2015 - Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Comments

A Practical Guide to Programmatic Planning in China: Part 1

programmatic-visual-media Jun 28, 2015 - Charlie Wang talks through the finer points of planning a programmatic strategy for China. Comments

In Defense of the Banner Ad

advertising-words Jun 10, 2015 - Though native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them more sophisticated. Comments

Stacking the Deck: A Publisher’s Guide to Ad Stack Optimization

digital-publishing Jun 2, 2015 - Having a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traffic to maximize their revenue per visitor or page view. Comments

Windfall For Advertisers As Tencent Opens Third Party Data Access

tencent-logo May 31, 2015 - Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data management platform. Comments

Programmatic Video: China Versus the West

programmatic-video May 27, 2015 - Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big players in Europe. Comments

Nestlé Paves Way For Premium Programmatic in China

nestle-logo May 13, 2015 - The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Comments

Why the Growth of Programmatic Direct Is Good News for RTB

programmatic May 7, 2015 - Marketers who try programmatic direct will make themselves more comfortable with the broader concept of programmatic. Then, the logical next step is to test out real-time bidding. Comments

The Future of Programmatic for Publishers

fragmentation-publishing Apr 15, 2015 - If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible and everyone will have the option to see improved campaign results. Comments

Programmatic in China Part 4: Open Exchange

market-open-exchange Apr 7, 2015 - This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Comments

2015: Rethinking Programmatic

programmatic Feb 9, 2015 - Programmatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Comments

LinkedIn Stops Private Marketplace Deals in the U.K.

linkedinnewlogo Jan 30, 2015 - Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Comments

How to Navigate Programmatic Buying

navigate-2 Jan 8, 2015 - Programmatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic. Comments

Common China Market Entry Mistakes

chinalumascape Sep 21, 2014 - Western ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones. Comments

Publisher Policy, Not Technology, Will Determine Programmatic Growth in China

programmatic Aug 13, 2014 - In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part. Comments

Video Demand-Side Platform Evaluation for the Chinese Market

demand-side-platform Jul 15, 2014 - Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media buying. Comments

Removing the Inhibitors of Digital Strategy in Today’s Businesses

digital-strategy-roadblock Jun 12, 2014 - Businesses must rid their staff of the fear of adopting digital strategies, or they will continue to experience delays in achieving success in digital commerce and marketing. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.