Marketing News & Expert Advice
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DSP
Google to Launch AdX in Japan
Jun 28, 2011 - Google has been poaching local media agency pros to join AdX team. Comments
It's Raining Funds: Turn, Centro, 33Across, Dachis Take Cash
Jan 5, 2011 -
2011 looks to be a frothy year for ad tech startups. So far this week, six ad firms have raised $126.5 million.
Comments
DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup
Dec 14, 2010 - Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Comments
Mobile, Video Muscle Onto Ad Exchanges
Oct 29, 2010 - Here's a rundown of the most recent offerings. Comments
Search and Display: Has Convergence Arrived?
Aug 23, 2010 - A Q&A with Dax Hamman, VP display media at iCrossing. Comments
At Connected Marketing Week, Talk Is Heated Around the Future of Display
Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments
Advances in Audience Buying: What's Next?
Jun 2, 2010 - Audience data can greatly enhance the accuracy of demand side platforms and real-time bidding. BlueKai's Omar Tawakol discusses data quality and the future of the data market in a question-and-answer interview. Comments
MediaBank Buys AdBuyer, Bolsters Cross-Media Buying Tools
Apr 28, 2011 - Company aims to centralize buying and management of media, online and off. Comments
Rise of the Machines
Apr 14, 2011 - Where do people fit into a world that promises endless media automation? Comments
Working Together in a Data-Driven Environment
Mar 24, 2011 - Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Comments
RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]
Mar 22, 2011 - A look at the role of demand-side platforms and ad exchanges in the digital media landscape. Comments
Multi-Platform
Feb 28, 2011 - Futures markets, online video, data, and TV are all cases where value exists that wouldn't be accessible through a core DSP. Comments
In a Time of Automated Platforms, Providing Differentiated Value
Feb 22, 2011 - The key element that's missing from automated platforms may simply be the human element. Comments
Working Together in a Data-Driven Environment
Feb 14, 2011 - Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Comments
Protecting Behavioral Marketing
Feb 2, 2011 - Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Comments
Don't Let Platform-Based Buying Scare You
Jan 31, 2011 - If you want to get the full picture of who your best customers are, there's no better or faster way than through the use of exchange-traded media. Comments
A Second Helping of Online Media's Alphabet Soup
Jan 11, 2011 - Are we about to see a complete change to the media buying culture? Part two in a two-part series. Comments
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