DSP

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2013 Digital Media Buying Trends in China

Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments

RTB: Blessing or Curse? [Video]

dspfeatured Dec 21, 2012 - Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Comments

Moving Away From Clicks

clicks Dec 17, 2012 - It's time to focus on metrics that matter. Comments

Turn Opens Asia HQ in Hong Kong, Eyes Japan and China

cindy Oct 20, 2012 - The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Comments

The Search Guys vs. Display Performance Marketing

Aug 21, 2012 - Given the experience in handling bid management tools, would search specialists be able to manage display ads as well? Comments

A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?

Jul 31, 2012 - Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Comments

A Client's View of Mobile Advertising

fruitninjafeatured Jul 23, 2012 - Advertisers must ask what is the value of an impression on mobile sites or within mobile apps? Comments

Facebook Battles Investor Fears With Real-Time Exchange

facebookicon Jun 14, 2012 - UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs. Comments

Get With the Program(matic Buying)!

Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments

The Next Big Trend in Digital Marketing: Programmatic Premium

Jun 11, 2012 - Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Comments

The New Age of Data Marketing

May 25, 2012 - It is important for us to ask: just because we can target people, should we? Comments

MediaMath Spawns Agency to Use Its Tech Platform

May 1, 2012 - Kepler will use MediaMath's ad tech platform as its media operating system. Comments

The Overcrowded Display Ecosystem: Is The Pie Big Enough?

Mar 22, 2012 - An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Comments

AOL Offers DSP Service

Mar 20, 2012 - AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Comments

Search, Display, and the Media Multiplier Effect – Why 1+1 = 3

x Feb 16, 2012 - Here's why these principles haven't changed at all when it comes to digital. Comments

Demand-Side Platforms – Is India ready?

semmarketers Jan 26, 2012 - It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. Comments

2012 Trends: Social Analytics and Optimizing Video Ads [Video]

video2 Jan 10, 2012 - More TV ad dollars will shift to optimizing video ads online. Comments

DataXu Buys Mexad, DSP With Strength in Europe

Jan 9, 2012 - Combo will let large brands run global programs, firms say. Comments

2012 Trends: Data, RTB, and DSPs [Video]

data-stream Jan 3, 2012 - Matt Harty, Asia Pacific GM at Accuen, shares three key trends marketers should look out for in the coming year. Comments

MediaBank Launches Trading Desk for Agencies

Jan 3, 2012 - Tool suite is priced similarly to other DSP solutions. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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