DSP

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Search, Display, and the Media Multiplier Effect – Why 1+1 = 3

Feb 16, 2012 - Here's why these principles haven't changed at all when it comes to digital. Comments

5 Ways to Reinvent the AOR for the Digital Age

Oct 17, 2011 - Agencies of record must move from "complain mode" to thrive mode. Here's how. Comments

Can Audience Insights Boost the ROI of Social Media Ads?

Sep 6, 2011 - Savvy marketers can use data and insights from Facebook campaigns to optimize media plans on the "open web." Comments

The Trading Desk Debate: The Right Business Model

tradingdesk Aug 9, 2011 - Here are three factors that will determine if audience buying will add value to client business outcomes in Asia. Comments

You've Got Data, So What?

Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments

Ad Networks: Middleman or Market Maker?

Aug 5, 2011 - Assessing the role of usability and ad networks in the future of digital marketing. Comments

Questions for Scott Howe, New CEO of Acxiom

scott-howe-2011 Aug 1, 2011 - How 42-year-old data giant plans to expand in digital. Comments

Digital Advertising's Big Data Strategy

Aug 1, 2011 - 4 ways that new, more cost effective, and flexible approaches to data management will change marketing. Comments

Is Asia Ready for the Coming Data Revolution?

databaseasia Jul 26, 2011 - Data is reshaping online marketing; here's how. Comments

Quality Is in the Eye of the Beholder

Jul 11, 2011 - If you don't know where the ad is likely to be on the page or how competitive the environment is, how can you know the quality or the value? Comments

Google to Launch AdX in Japan

Jun 28, 2011 - Google has been poaching local media agency pros to join AdX team. Comments

Demand-Side Platforms – Is India ready?

semmarketers Jan 26, 2012 - It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. Comments

2012 Trends: Social Analytics and Optimizing Video Ads [Video]

video2 Jan 10, 2012 - More TV ad dollars will shift to optimizing video ads online. Comments

DataXu Buys Mexad, DSP With Strength in Europe

Jan 9, 2012 - Combo will let large brands run global programs, firms say. Comments

2012 Trends: Data, RTB, and DSPs [Video]

data-stream Jan 3, 2012 - Matt Harty, Asia Pacific GM at Accuen, shares three key trends marketers should look out for in the coming year. Comments

MediaBank Launches Trading Desk for Agencies

Jan 3, 2012 - Tool suite is priced similarly to other DSP solutions. Comments

Microsoft Assures DSPs, Ad Nets They Are Welcome to Its Inventory

Dec 16, 2011 - A message for channel partners: Your money is good here. Comments

Cutting Through the Remarketing Clutter With RTB

Dec 7, 2011 - Three real reasons every marketer should be buying real-time bidding display remarketing. Comments

AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys

Nov 10, 2011 - A central place for ad buyers to plug data and tech into their media buys, DSP-style. Comments

5 Things You Should Know About the Future of Retargeting

Nov 9, 2011 - Understanding the landscape of display advertising. Comments

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