DSP

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Will The Real Agency Trading Desk Please Stand Up?

Nov 12, 2013 - With increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider going direct with DSPs or not. Comments

Facebook Reveals New Retargeting Capabilities

Facebook Retargeting Oct 17, 2013 - New retargeting options are coming to Facebook that won't force you to go through Facebook Ad Exchange. Comments

Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk

singapore Sep 2, 2013 - With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RTB challenges for Asia. Comments

The Challenge of RTB/DSP in China

chinaadtechfeatured Jun 24, 2013 - While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Comments

Independent Agency BSSP Embraces the Future

prediction May 29, 2013 - Move to programmatic marketing benefits innovative agency, clients - and the bottom line. Comments

AdzCentral Evolves as RTB Gains Traction in Asia

Mar 26, 2013 - The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Comments

If It's Not Programmatic Premium, Then What Is It?

confusedwoman Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments

A Closer Look at Audience Buy in China

pinganfeatured Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments

The APAC Marketer's 2013 Shopping List

shoppinglist Feb 5, 2013 - Here is what I think marketers should be putting into their shopping list for 2013 in the region. Comments

2013 Digital Media Buying Trends in China

baidubrandzonefeatured Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments

RTB: Blessing or Curse? [Video]

dspfeatured Dec 21, 2012 - Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Comments

Moving Away From Clicks

clicks Dec 17, 2012 - It's time to focus on metrics that matter. Comments

Turn Opens Asia HQ in Hong Kong, Eyes Japan and China

cindy Oct 20, 2012 - The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Comments

The Search Guys vs. Display Performance Marketing

Aug 21, 2012 - Given the experience in handling bid management tools, would search specialists be able to manage display ads as well? Comments

A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?

Jul 31, 2012 - Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Comments

A Client's View of Mobile Advertising

fruitninjafeatured Jul 23, 2012 - Advertisers must ask what is the value of an impression on mobile sites or within mobile apps? Comments

Facebook Battles Investor Fears With Real-Time Exchange

facebookicon Jun 14, 2012 - UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs. Comments

Get With the Program(matic Buying)!

Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments

The Next Big Trend in Digital Marketing: Programmatic Premium

Jun 11, 2012 - Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Comments

The New Age of Data Marketing

May 25, 2012 - It is important for us to ask: just because we can target people, should we? Comments

MediaMath Spawns Agency to Use Its Tech Platform

May 1, 2012 - Kepler will use MediaMath's ad tech platform as its media operating system. Comments

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