Marketing News & Expert Advice
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DSP
Search, Display, and the Media Multiplier Effect – Why 1+1 = 3
Feb 16, 2012 - Here's why these principles haven't changed at all when it comes to digital. Comments
5 Ways to Reinvent the AOR for the Digital Age
Oct 17, 2011 - Agencies of record must move from "complain mode" to thrive mode. Here's how. Comments
Can Audience Insights Boost the ROI of Social Media Ads?
Sep 6, 2011 - Savvy marketers can use data and insights from Facebook campaigns to optimize media plans on the "open web." Comments
The Trading Desk Debate: The Right Business Model
Aug 9, 2011 -
Here are three factors that will determine if audience buying will add value to client business outcomes in Asia.
Comments
You've Got Data, So What?
Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments
Ad Networks: Middleman or Market Maker?
Aug 5, 2011 - Assessing the role of usability and ad networks in the future of digital marketing. Comments
Questions for Scott Howe, New CEO of Acxiom
Aug 1, 2011 -
How 42-year-old data giant plans to expand in digital.
Comments
Digital Advertising's Big Data Strategy
Aug 1, 2011 - 4 ways that new, more cost effective, and flexible approaches to data management will change marketing. Comments
Is Asia Ready for the Coming Data Revolution?
Jul 26, 2011 -
Data is reshaping online marketing; here's how.
Comments
Quality Is in the Eye of the Beholder
Jul 11, 2011 - If you don't know where the ad is likely to be on the page or how competitive the environment is, how can you know the quality or the value? Comments
Google to Launch AdX in Japan
Jun 28, 2011 - Google has been poaching local media agency pros to join AdX team. Comments
How to Select a Bulletproof Data Management Platform
Jan 31, 2012 - A shopping guide for a DMP. Comments
Demand-Side Platforms – Is India ready?
Jan 26, 2012 -
It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later.
Comments
2012 Trends: Social Analytics and Optimizing Video Ads [Video]
Jan 10, 2012 -
More TV ad dollars will shift to optimizing video ads online.
Comments
DataXu Buys Mexad, DSP With Strength in Europe
Jan 9, 2012 - Combo will let large brands run global programs, firms say. Comments
2012 Trends: Data, RTB, and DSPs [Video]
Jan 3, 2012 -
Matt Harty, Asia Pacific GM at Accuen, shares three key trends marketers should look out for in the coming year.
Comments
MediaBank Launches Trading Desk for Agencies
Jan 3, 2012 - Tool suite is priced similarly to other DSP solutions. Comments
Microsoft Assures DSPs, Ad Nets They Are Welcome to Its Inventory
Dec 16, 2011 - A message for channel partners: Your money is good here. Comments
Cutting Through the Remarketing Clutter With RTB
Dec 7, 2011 - Three real reasons every marketer should be buying real-time bidding display remarketing. Comments
AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys
Nov 10, 2011 - A central place for ad buyers to plug data and tech into their media buys, DSP-style. Comments
5 Things You Should Know About the Future of Retargeting
Nov 9, 2011 - Understanding the landscape of display advertising. Comments
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