DSP

Google to Launch AdX in Japan

Jun 28, 2011 - Google has been poaching local media agency pros to join AdX team. Comments

It's Raining Funds: Turn, Centro, 33Across, Dachis Take Cash

raining-cash Jan 5, 2011 - 2011 looks to be a frothy year for ad tech startups. So far this week, six ad firms have raised $126.5 million. Comments

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup

Dec 14, 2010 - Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Comments

Mobile, Video Muscle Onto Ad Exchanges

Oct 29, 2010 - Here's a rundown of the most recent offerings. Comments

Search and Display: Has Convergence Arrived?

Aug 23, 2010 - A Q&A with Dax Hamman, VP display media at iCrossing. Comments

At Connected Marketing Week, Talk Is Heated Around the Future of Display

Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments

Advances in Audience Buying: What's Next?

Jun 2, 2010 - Audience data can greatly enhance the accuracy of demand side platforms and real-time bidding. BlueKai's Omar Tawakol discusses data quality and the future of the data market in a question-and-answer interview. Comments

MediaBank Buys AdBuyer, Bolsters Cross-Media Buying Tools

Apr 28, 2011 - Company aims to centralize buying and management of media, online and off. Comments

Rise of the Machines

Apr 14, 2011 - Where do people fit into a world that promises endless media automation? Comments

Working Together in a Data-Driven Environment

Mar 24, 2011 - Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Comments

RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]

Mar 22, 2011 - A look at the role of demand-side platforms and ad exchanges in the digital media landscape. Comments

Multi-Platform

Feb 28, 2011 - Futures markets, online video, data, and TV are all cases where value exists that wouldn't be accessible through a core DSP. Comments

In a Time of Automated Platforms, Providing Differentiated Value

Feb 22, 2011 - The key element that's missing from automated platforms may simply be the human element. Comments

Working Together in a Data-Driven Environment

Feb 14, 2011 - Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Comments

Protecting Behavioral Marketing

Feb 2, 2011 - Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Comments

Don't Let Platform-Based Buying Scare You

Jan 31, 2011 - If you want to get the full picture of who your best customers are, there's no better or faster way than through the use of exchange-traded media. Comments

A Second Helping of Online Media's Alphabet Soup

Jan 11, 2011 - Are we about to see a complete change to the media buying culture? Part two in a two-part series. Comments

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