DSP

chinaadtechfeatured

The Challenge of RTB/DSP in China

Jun 24, 2013 - While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Comments

Independent Agency BSSP Embraces the Future

prediction May 29, 2013 - Move to programmatic marketing benefits innovative agency, clients - and the bottom line. Comments

AdzCentral Evolves as RTB Gains Traction in Asia

Mar 26, 2013 - The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Comments

If It's Not Programmatic Premium, Then What Is It?

confusedwoman Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way. Comments

A Closer Look at Audience Buy in China

pinganfeatured Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments

The APAC Marketer's 2013 Shopping List

shoppinglist Feb 5, 2013 - Here is what I think marketers should be putting into their shopping list for 2013 in the region. Comments

2013 Digital Media Buying Trends in China

baidubrandzonefeatured Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments

RTB: Blessing or Curse? [Video]

dspfeatured Dec 21, 2012 - Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Comments

Moving Away From Clicks

clicks Dec 17, 2012 - It's time to focus on metrics that matter. Comments

Turn Opens Asia HQ in Hong Kong, Eyes Japan and China

cindy Oct 20, 2012 - The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Comments

The Search Guys vs. Display Performance Marketing

Aug 21, 2012 - Given the experience in handling bid management tools, would search specialists be able to manage display ads as well? Comments

A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?

Jul 31, 2012 - Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Comments

A Client's View of Mobile Advertising

fruitninjafeatured Jul 23, 2012 - Advertisers must ask what is the value of an impression on mobile sites or within mobile apps? Comments

Facebook Battles Investor Fears With Real-Time Exchange

facebookicon Jun 14, 2012 - UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs. Comments

Get With the Program(matic Buying)!

Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments

The Next Big Trend in Digital Marketing: Programmatic Premium

Jun 11, 2012 - Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Comments

The New Age of Data Marketing

May 25, 2012 - It is important for us to ask: just because we can target people, should we? Comments

MediaMath Spawns Agency to Use Its Tech Platform

May 1, 2012 - Kepler will use MediaMath's ad tech platform as its media operating system. Comments

The Overcrowded Display Ecosystem: Is The Pie Big Enough?

Mar 22, 2012 - An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Comments

AOL Offers DSP Service

Mar 20, 2012 - AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Comments

Search, Display, and the Media Multiplier Effect – Why 1+1 = 3

x Feb 16, 2012 - Here's why these principles haven't changed at all when it comes to digital. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...