Marketing News & Expert Advice
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E-commerce
Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities
Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments
Mastering the Mid-Shopping Mobile Information Transfer
Jul 30, 2013 -
If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them?
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Personalization: Not Just for Websites Anymore
Jul 30, 2013 -
What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent.
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It's Not the Price, Stupid!
Jul 22, 2013 -
Your company needs to provide products that deliver on their promise, not flashy prices that offer short-term contentment.
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Using Live Chat to Drive Conversion
Jul 10, 2013 -
For marketers looking to push conversion even further, it's time to explore the benefits of live chat.
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Alipay's Evolution From Payment to Investment: Yu'E Bao
Jul 2, 2013 -
One must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China.
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Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform
Jul 2, 2013 -
Over the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remained relatively quiet.
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HomeShop18 Taps Vizury for Retargeting Efforts
Jun 30, 2013 -
Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites in India.
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Benchmarking Yourself to Fail
Jun 24, 2013 -
Three reasons why benchmarks are hindering your success.
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BBQs, Swimming Pools, and…Holiday Planning?
Jun 18, 2013 -
What will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during the peak gift-giving season?
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Demos Aren't Just for Rock Bands
Jun 17, 2013 -
How demonstrations can boost your ROI.
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Facebook Aims to Grow PMD Program in Asia Pacific
Oct 2, 2013 -
The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office.
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Yelling Louder Won't Sell Your Products
Sep 16, 2013 -
It doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience.
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Should All Brand Activities Online Drive to E-Commerce?
Sep 2, 2013 -
The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale.
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10 Conversion Events You Should Be Tracking
Aug 30, 2013 -
These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns.
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Getting People to Buy Less
Aug 29, 2013 -
What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale and the return handling?
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Social E-Commerce and the Customer Network
Aug 27, 2013 -
There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally.
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Search in China - How Baidu Is Different From Google
Aug 19, 2013 -
Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google.
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A True Service Industry: Sharing Knowledge With Your Competitors
Aug 19, 2013 -
By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience.
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Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day
Aug 13, 2013 -
China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily.
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5 Tips to Rule Online Advertising This Back-to-School Season
Jul 31, 2013 -
Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing.
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MOST READ
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- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
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November 4-7, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
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October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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