Marketing News & Expert Advice
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E-commerce
Omnicom, Oracle, and SAP Make Key Acquisitions
Ad agency, ad tech vendors ramp up their offerings.
14 Social Media ROI Metrics You Can Use Right Now!
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
E-Commerce Moneyball: Chasing the Market Leader
How an underdog became the market leader in the online marketing space.
Hong Kong Horse Racing Club Embraces ‘Social’ Business
Custom-built interactive tables encourage novices to socialize, become horse racing enthusiasts.
Big Data Is Never Too Big When You Can Act On It
The problem isn't the data.
Social Isn't Just About Throwing a Party 24/7
A three-step recipe for a successful social media campaign across customers and segments.
The New Social Considerations for PPC for Online Businesses
It's key to keep advertising initiatives integrated with your general social networking presence.
Big Brands Tap Facebook Data For Local Gift Cards
Sephora, Gap, and H&M are U.S. launch partners for Wrapp, a new social commerce platform.
Booking.com Adds Urgency to Purchases With Real-Time Shopping Data
Use knowledge you already have about what people are doing on your site to create real-time notices that add urgency to users' shopping process.
Digital Wallets Beyond the Money
How the clash of old businesses and new technologies could derail mobile payments.
K-Swiss Doubles Down on Digital
Its agency of record, Mile 9, talks about targeting hardcore runners online.
Will Pinterest Push Into E-Commerce?
Amazon and eBay show the social sharing site some love.
Distracting Users From Buying
By combining the e-commerce experience with the brand experience are you just distracting your consumers?
10 Online Shopping Personality Traits
Dramatically increase sales and boost margins by discovering what drives your shoppers to buy.
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