Apr 4, 2013 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Comments
Jan 16, 2013 -
Keeping brands honest through online activism.
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Jan 15, 2013 -
We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be.
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Jan 14, 2013 -
The marketer is no longer the primary shaper of the brand. Consumers are now in control.
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Dec 31, 2012 -
Tactics to drive a digital future at the check-out counter.
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Dec 26, 2012 -
It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as possible.
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Dec 20, 2012 -
A final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday season. Last in a six-part series.
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Dec 18, 2012 -
While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage seasonal shoppers to become long-term customers.
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Dec 18, 2012 -
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
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Dec 13, 2012 -
According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue.
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Dec 13, 2012 -
Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers.
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Apr 4, 2013 -
Successful products are a company's best marketing tool.
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Mar 8, 2013 -
California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level.
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Mar 5, 2013 -
If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday.
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Mar 4, 2013 -
These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register.
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Feb 22, 2013 -
E-commerce is now a double-digit force in U.S. consumer spending, according to comScore.
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Feb 19, 2013 -
Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback?
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Feb 14, 2013 -
For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few brands that won't stand you up on Valentine's Day.
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Jan 30, 2013 -
Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should.
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Jan 29, 2013 -
Five ways to market to Latino social shoppers.
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Jan 22, 2013 -
Maybe it's time you looked at your site through your customers' eyes.
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May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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