Marketing News & Expert Advice
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E-commerce
U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Dec 13, 2012 - According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Comments
Cyber Monday Shopping Sales Up 30%
Nov 28, 2012 -
Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM.
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'Tis the Season to Be Shopping
Nov 27, 2012 -
And the social networks are clearly in the game.
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Make In-Season Holiday Changes to Drive Revenue
Nov 27, 2012 -
The holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consumers that will make an impact on the bottom line.
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Van Heusen Partners With Funny or Die for New Campaign
Nov 26, 2012 -
Men's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iteration of its Institute of Style campaign.
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Facebook Gifts Unveils New Retail Partners
Nov 16, 2012 -
At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to all Facebook users in the U.S. and Canada.
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Time Warner Study: One Size Doesn't Fit All in Reaching Women
Nov 15, 2012 -
Marketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a new study from Time Warner Cable Media.
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2013: The Year of Social Merchandising
Nov 13, 2012 -
How brands are using the evolutionary line of social media to social marketing to social merchandising to influence their customers.
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Breaking the Rules (of Web Awareness)
Nov 13, 2012 -
When an e-catalogue site hides its products.
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Prepare Your Online Advertising for Mobile Holiday Shoppers
Nov 13, 2012 -
Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs.
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The 5 Online Holiday Shopping Personalities
Nov 12, 2012 -
How to engage each type of holiday shopper with your 2012 holiday display campaign.
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Holiday Marketing Traditions, Old and New
Dec 13, 2012 -
Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers.
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6 Tips for Effective Social Merchandising
Dec 11, 2012 -
Brands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products.
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Get the Money! 2 Ways to Simplify Your E-Commerce
Dec 11, 2012 -
If you want your customers' money, you've got to make it easy for them to give it to you.
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Personal Relevance Is Key to Online Video Engagement
Dec 7, 2012 -
In a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance.
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Competition and Cooperation
Dec 7, 2012 -
Are successful publishers and brands really B2B companies?
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The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
Dec 6, 2012 -
A look into why some industries and companies have moved aggressively into digital, but others still have not.
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Cyber Monday Secrets Revealed
Dec 6, 2012 -
Nothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to share than Cyber Monday.
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It's the Most Wonderful Time of the Year - for Retailers!
Dec 3, 2012 -
Be sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-platform this holiday season.
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Over $16 Billion Has Been Spent Online This Holiday Season
Nov 29, 2012 -
According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012.
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Holiday Wish List: What Digital Marketers Want
Nov 29, 2012 -
As marketers, we all hold the same needs and wants to be able to communicate with consumers.
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