Does an app exist if it is never used?

Oct 12, 2015 - Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Comments

Beacons unlock real-time mobile research: are you ready to connect?

beacons-sports-media-smartphone Oct 12, 2015 - The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for automated mobile technology. Comments

10 ways online retailers can use urgency to increase conversions

booking Oct 12, 2015 - Creating a sense of urgency in the customer's mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for free delivery, a message advising that stock levels are low, or limited time sales promotions. Comments

How will the IoT affect CPG brands?

mobile-iot Oct 8, 2015 - Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG brands will be impacted by the IoT? Comments

The 3 reasons online advertising campaigns fail

stamp-fail Oct 8, 2015 - There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign. Comments

Personalization helps Amazon prevail

amazon Oct 6, 2015 - It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the e-commerce giant's greatest strength. Comments

How Asia Leads Innovative Shopping Experiences

shutterstock-147642644 Oct 5, 2015 - Innovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultimately profitable user experiences. Comments

Incorporating Social to Build Across Your Organization

leverage-social-networking Oct 5, 2015 - To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built around modern social technology. Comments

The Future of India Is E-Commerce

india-e-commerce Oct 1, 2015 - Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Comments

Beverage Brands Illustrate Importance of Online Content for Offline Products

glass-of-cola Oct 1, 2015 - Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is regardless because it's how they stay on consumers' minds. Comments

How to Use Data to Find New Markets

global-markets Sep 30, 2015 - Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Comments

Developing a Mobile Content Plan That Works

shutterstock-159153788 Sep 30, 2015 - Understanding your consumers' demographics and traits are important when planning your mobile content framework. Comments

Content Marketing for China's Social Commerce World

cross-device-mobile-tablet-2 Sep 29, 2015 - In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Comments

Determining Your Content KPIs for Maximum Business Impact

kpis-image Sep 29, 2015 - Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Comments

Facebook Wants to Complement TV with New Ad Metric

tv-image Sep 28, 2015 - Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. Senior agency execs seemed to like them. Comments

Your 5 Mobile Musts This Holiday Season

holiday-mobile-shopping-shutterstock-232253863 Sep 28, 2015 - The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these tips to optimize your strategy. Comments

10 Ways Online Retailers Can Build Trust With Customers

bellroy-checkout Sep 24, 2015 - It’s essential that customers feel secure when they enter their card details on your site. Here are ten ways to build trust with your customers. Comments

8 Items to Get Your Holiday Season off to a Head Start

holiday-email Sep 23, 2015 - The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to determine how prepared you are. Comments

3 Tips for Mapping the Customer Journey

map-shutterstock-101877298 Sep 22, 2015 - Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple channels and platforms. Comments

Using the 3 C's for Online and Offline Commerce in China

shutterstock-234409663-buy-buttons Sep 20, 2015 - Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Comments

Travel Brands Master Email Marketing While Retailers Miss the Mark

travel-image-2015 Sep 18, 2015 - What email marketing skills can retailers learn from the strong performance of the travel industry? Comments

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