Dec 11, 2012 - Brands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products. Comments
Nov 27, 2012 -
The holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consumers that will make an impact on the bottom line.
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Nov 26, 2012 -
Men's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iteration of its Institute of Style campaign.
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Nov 16, 2012 -
At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to all Facebook users in the U.S. and Canada.
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Nov 15, 2012 -
Marketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a new study from Time Warner Cable Media.
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Nov 13, 2012 -
How brands are using the evolutionary line of social media to social marketing to social merchandising to influence their customers.
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Nov 13, 2012 -
When an e-catalogue site hides its products.
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Nov 13, 2012 -
Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs.
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Nov 12, 2012 -
How to engage each type of holiday shopper with your 2012 holiday display campaign.
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Nov 12, 2012 -
Which would you rather be: the marketing team who generated response or the team who expressed sympathy?
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Nov 9, 2012 -
While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital connections with their customers.
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Dec 11, 2012 -
If you want your customers' money, you've got to make it easy for them to give it to you.
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Dec 7, 2012 -
In a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance.
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Dec 7, 2012 -
Are successful publishers and brands really B2B companies?
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Dec 6, 2012 -
A look into why some industries and companies have moved aggressively into digital, but others still have not.
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Dec 6, 2012 -
Nothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to share than Cyber Monday.
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Dec 3, 2012 -
Be sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-platform this holiday season.
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Nov 29, 2012 -
According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012.
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Nov 29, 2012 -
As marketers, we all hold the same needs and wants to be able to communicate with consumers.
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Nov 28, 2012 -
Online shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM.
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Nov 27, 2012 -
And the social networks are clearly in the game.
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