E-commerce

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Micro Moments: The Crown Jewel of the Customer Journey

Sep 15, 2014 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Comments

EBay to Serve In-App Ads on Mobile Devices

shutterstock-186020420 Sep 12, 2014 - The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. Comments

10 Online Shopping Personality Traits

Bargain shopper Sep 11, 2014 - Dramatically increase sales and boost margins by discovering what drives your shoppers to buy. Comments

Mobile Moms and Back-to-School Path to Purchase

back-to-school-mobile Sep 9, 2014 - As back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded content around their products, allow for easy conversion across multiple devices, and find new ways to... Comments

Twitter Delves Further Into E-Commerce With Buy Button

Twitter Money Sep 8, 2014 - Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts with large followings. Comments

Like2Buy Simplifies Shopping on Instagram

instagram-icon-large Sep 4, 2014 - The new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough? Comments

Best Practices for Turning Back-to-School Searches Into Purchases

fathers-day-mobile-shopping Sep 2, 2014 - A recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping process. Comments

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

buy-now Aug 26, 2014 - Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" option. Comments

Savvy Seniors: Engaging the 65+ Online Shopper

senior-ecommerce-tablet Aug 26, 2014 - Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into loyal, long-term customers. Comments

The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile

Success Aug 22, 2014 - By utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return on investment. Comments

Google’s HTTPS Ranking Signal Change – What Does It Mean for You?

https-google Aug 20, 2014 - Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt to this change? Comments

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

ClickZ Live Mobile App Aug 19, 2014 - A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many aspects of digital marketing. Comments

Enhanced E-Commerce, Enhanced Actions

ecommerce Aug 18, 2014 - A new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing efforts. Comments

How to Write a Winning Marketing Plan

strategy Aug 17, 2014 - As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you write a winning plan. Comments

Pimping Out Google Review Features for AdWords

consumer-rating Aug 15, 2014 - A look at several of the Google AdWords extensions, ratings, and review services available, including what they do, where they come from, and how they can help your marketing efforts. Comments

Where Does Context Live?

contextual-awareness Aug 13, 2014 - Knowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their customers, including their location, devices, activities, and conditions. Comments

5 Things Your CEO Should Know About gTLDs

brandgtldoptions Aug 13, 2014 - As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are the top five things CEOs need to know about the new gTLDs. Comments

Google Testing New Way to Catch Up in Mobile

google-logo-square Aug 12, 2014 - The tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the mobile space, say industry participants. Comments

Shoppable Levi's Video Tells Fan Stories

levisshop Aug 11, 2014 - Levi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video. Comments

Pinterest Updates 'Send a Pin' to Boost Interaction. Is E-Commerce Next?

pinterest-alt Aug 8, 2014 - Now, when users receive a pin, they can reply with a message or send a pin back. Industry insiders say this feature adds another layer to Pinterest’s Guided Search and brings more opportunities to online businesses. Comments

The Next Revolution in Social Commerce Is Still a Taboo

bag-and-hands Aug 5, 2014 - As social media giants like Facebook and Twitter experiment further with e-commerce, services like Venmo appear more and more to be the future of digital and mobile commerce. How should marketers take advantage of this trend? Comments

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