E-commerce

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LA Times' E-Commerce Site Sets Stage for Native Ads, Brand Content

Jan 15, 2014 - The LA Times is launching the first ever e-commerce site run by a publisher. Don't be fooled, it's all about advertising opportunities and dollars. Comments

VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia

ecommerce Jan 13, 2014 - What's in store for e-commerce in Asia? Singapore's up and coming online marketplace provides a snapshot. Comments

Groupon Pursues Growth Into Flash Fashion With $43M Ideeli Buy

groupon-logo1 Jan 13, 2014 - Groupon is on a buying frenzy and just acquired online flash sales fashion retailer ideeli for $43 million in cash. Comments

Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs

fandango Jan 8, 2014 - The brands will allow consumers with select Samsung products to make purchases directly from their TVs. Comments

5 Things That Will Change Retargeting in 2014

devicerecognition Dec 18, 2013 - Remarketing predictions to watch out for in the new year. Comments

Tips for Making Your E-Commerce Website SEO Friendly

shutterstock-147642644 Dec 9, 2013 - With the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Comments

3 Reasons Why Your Digital Strategy is Failing

strategy Nov 17, 2013 - Let’s go through some simple objectives and paradigm shifts that can help your digital strategy achieve hard business goals. Comments

Mobile Making Thanksgiving Prime Holiday Shopping Day

usonlinesalesprediction Nov 7, 2013 - Retail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cyber Monday, according to a new report from Adobe Analytics. Comments

E-Commerce in China: Consider RTB to Deliver Results

ecommerce Nov 5, 2013 - While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Comments

Adobe Says Social Media Changing Retail Marketplace

adobe-social-engagement Oct 28, 2013 - Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Comments

eBay Pins Growth to Curation, Same-Day Delivery

new-ebay-logo Oct 24, 2013 - eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant gratification. Comments

Promotions: Are They a Lifeblood or a Dirty Word?

shopping-online-ecommerce Oct 22, 2013 - Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Comments

Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?

pla-cpc Oct 21, 2013 - Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Comments

Dockers Shoppable Video Aims at Millennial Males

dockers1 Oct 17, 2013 - Dockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Comments

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

online-shopping Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

Facebook Aims to Grow PMD Program in Asia Pacific

facebook Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

Yelling Louder Won't Sell Your Products

angry-at-email Sep 16, 2013 - It doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Comments

Should All Brand Activities Online Drive to E-Commerce?

shoppingcart Sep 2, 2013 - The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale. Comments

10 Conversion Events You Should Be Tracking

conversion-funnel-strategies Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns. Comments

Getting People to Buy Less

return-to-sender Aug 29, 2013 - What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale and the return handling? Comments

Social E-Commerce and the Customer Network

ecommerce Aug 27, 2013 - There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally. Comments

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eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

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