E-commerce

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Less Is More: Simple Data Serves Killer Email Marketing

May 5, 2015 - Though marketers have access to a wealth of consumer data, many of them leverage the most basic data sets, such as birthdays and purchase histories, for the best email campaigns. Comments

Why Is Digital Marketing Growing So Slowly?

slow-growth Apr 28, 2015 - Even though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Comments

Is Monetization the Next Step for Virtual Reality?

virtual-reality-image Apr 24, 2015 - A number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating with ad agencies to envision a role for VR in e-commerce. Comments

Disney, Samsung Among Instagram Carousel Ad Pioneers

instagram-icon-large Apr 14, 2015 - Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'Oreal are driving users to product pages. Comments

Facebook Brings Messenger to Desktop

facebook-f-2013 Apr 9, 2015 - The social media giant has debuted a Web page for its Messenger mobile app. Comments

Why eBay and Amazon Will Redefine Local Commerce

local-ecommerce Apr 8, 2015 - The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Comments

The 6 Biggest Takeaways From Amazon’s Dash Button

amazon-dash-button-laundry Apr 7, 2015 - Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Comments

Amazon Goes Local With Home Services

amazon logo Apr 6, 2015 - Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country. Comments

VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]

instagram-icon-large Apr 5, 2015 - Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and brands in Indonesia are using Instagram as a central part of the e-commerce journey. Comments

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]

sophie-ari-interview Mar 27, 2015 - In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Indonesia and the need to use mobile. Comments

Facebook Messenger Adds E-Commerce Capabilities

facebook-messenger-mobile-image Mar 25, 2015 - One of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping. How can brand marketers leverage it to improve their campaigns? Comments

AmEx to Launch First Multi-Brand Loyalty Program

loyalty-cards Mar 19, 2015 - American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety of stores and payment methods. Comments

Alibaba Bets on Social Commerce With Snapchat Investment

snapchat logo Mar 13, 2015 - The largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future? Comments

4 Tips for a Global E-Commerce Strategy

global-strategy-e-commerce Mar 12, 2015 - When it comes to forging a global e-commerce strategy, localization is key. Comments

VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

interview-kevinjacobson-hdsupply Mar 12, 2015 - In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is so crucial to the company. Comments

Contextual Commerce Is About to Change the Shopping Experience

contextual-commerce Mar 10, 2015 - Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does it blur the line between convenient and invasive? Comments

Amazon Opens Tmall Store to Boost China Sales

amazon-china-logo Mar 9, 2015 - Amazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online. Comments

It’s the End of the Retail World as We Know It

o2o-feeling-and-looking Mar 5, 2015 - Retail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Comments

Mobile App Solutions for Chinese Hotel Users

china-hotel Feb 17, 2015 - Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Comments

Big Data in China Is a Big Deal

china-big-data Feb 16, 2015 - Big data means different things in different regions – in China retailers are finding ways to make it useful. Comments

E-Commerce: Southeast Asian Style

thailand-e-commerce Feb 15, 2015 - There are a number of challenges to the growth of e-commerce in Southeast Asia, but that shouldn't stop any brand from having a strategy for the region. Comments

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