Marketing News & Expert Advice
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E-commerce
The 5 Online Holiday Shopping Personalities
Nov 12, 2012 - How to engage each type of holiday shopper with your 2012 holiday display campaign. Comments
Playing to Win: An Interview With Play.com’s Francesco de Marchis
Oct 16, 2012 -
Francesco de Marchis is overseeing a website revamp at Play.com that aims to revolutionize the way people sell and shop on the net.
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The Digital Magazine Industry Is Predictable Now
Oct 12, 2012 -
Three of the key truths and leading predictive elements digital adoption is based on.
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The Pinterization of E-Commerce
Oct 11, 2012 -
More online merchants are incorporating hunting/gathering of products on their sites.
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Life on the Road: The Importance of Customer Care
Oct 10, 2012 -
As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to need.
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Tips for Fine-Tuning Your B2B Holiday Plan
Oct 8, 2012 -
How to capitalize on opportunities to generate content and communicate relevant messaging during the holiday season.
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Marketers, Ready Your Aim for Holiday 2012 Now
Oct 8, 2012 -
By pulling the trigger on your holiday campaigns now, there is a greater chance that your brand messages will impact those shoppers currently in-market and those with a longer consideration cycle. Part three in a six-part series.
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3 Steps to Reduce Mobile Checkout Friction
Oct 5, 2012 -
More information = less friction, and less friction = more conversions.
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Video in Email Looks Beautiful to Bare Escentuals
Oct 4, 2012 -
How the rise of HTML5 video, iOS, and new mail client-sniffing technology has breathed new life into video in email campaigns.
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3 Winning Election-Themed Campaigns
Sep 27, 2012 -
Follow the lead of Maker's Mark, "Game of Thrones," and Boston Market and customize your message with current events.
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Newspapers Join to Create Digital Circulars on Steroids
Sep 25, 2012 -
Advance Digital, Cox Media Group, Gannett Co., The Washington Post Co., and others are investing in Wanderful Media to add social elements to newspaper circulars.
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Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy
Nov 12, 2012 -
Which would you rather be: the marketing team who generated response or the team who expressed sympathy?
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Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Friend
Nov 9, 2012 -
While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital connections with their customers.
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Publishing's Holiday Secrets for Success: The Ulterior Motive
Nov 9, 2012 -
Make sure you have a view of how your plans will play into people's hearts and minds this holiday season.
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Why You Should Banish the Net Promoter Score Immediately
Nov 8, 2012 -
Alternative metrics and techniques that marketers can use to truly tell if they will be able to increase sales.
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Could This Be the Perfect Banner?
Nov 8, 2012 -
How one brand incorporated six of the elements most critical to a functional and effective banner ad to engage its audience.
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Plugging Into Interactive Video Shopping
Nov 7, 2012 -
With the growing accessibility and reach of interactive video online, maybe the video revolution is finally here.
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Santa's Newest Little Helpers: Mobile Phones and Tablets
Nov 6, 2012 -
Optimizing your retail websites for both smartphone and tablet access is a crucial step in creating a positive connection with information- and product-seeking holiday shoppers. Part four in a six-part series.
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Mobile and the C-Suite
Nov 5, 2012 -
Whether your customers connect with your company via storefront or home office, the injection of ever-present mobile devices adds a new set of expectations and opportunities.
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Thread.com: An Actual Business Model for 'Curation'?
Nov 2, 2012 -
Finding a way to serve the consumer and the brand in a way that takes advantage of the ability to quickly gather a collection and present it in a way that is compelling
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3 Reasons Brands Should Market During Natural Disasters
Nov 1, 2012 -
Brands that have access to content deemed valuable by consumers should use it to help them at times of need - and that includes during a debilitating storm.
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