E-commerce

mobile-checkout

Mastering the Mid-Shopping Mobile Information Transfer

Jul 30, 2013 - If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Comments

Personalization: Not Just for Websites Anymore

personalization Jul 30, 2013 - What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Comments

It's Not the Price, Stupid!

counting-money Jul 22, 2013 - Your company needs to provide products that deliver on their promise, not flashy prices that offer short-term contentment. Comments

Using Live Chat to Drive Conversion

live-chat Jul 10, 2013 - For marketers looking to push conversion even further, it's time to explore the benefits of live chat. Comments

Alipay's Evolution From Payment to Investment: Yu'E Bao

yuerbao Jul 2, 2013 - One must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China. Comments

Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

amazon Jul 2, 2013 - Over the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remained relatively quiet. Comments

HomeShop18 Taps Vizury for Retargeting Efforts

homeshop18 Jun 30, 2013 - Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites in India. Comments

Benchmarking Yourself to Fail

bad-email Jun 24, 2013 - Three reasons why benchmarks are hindering your success. Comments

BBQs, Swimming Pools, and…Holiday Planning?

holiday-season Jun 18, 2013 - What will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during the peak gift-giving season? Comments

Demos Aren't Just for Rock Bands

cheering-crowd Jun 17, 2013 - How demonstrations can boost your ROI. Comments

A Tale of 2 Cities and 2 Retail Conferences

istanbulconf Jun 5, 2013 - With m-commence, social media, personalization, web-based technologies, and online retailing strategies continuing to shape the new retail economy, the topics of interest are remarkably similar between the retail conferences in Chicago and Istanbul. Comments

Don't Lose Sight of Your High-Value Customers

eq-monetate May 29, 2013 - While high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Comments

Retail Stores Must Embrace the Mobile Internet in Today's Digital World

mobileshopping-300x285 May 23, 2013 - With showrooming on the rise, here are three ways retailers can fight back. Comments

Social Media a Meh for E-Commerce Traffic

monetate-pinterest-growth May 23, 2013 - Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. Comments

ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

ecommerce May 13, 2013 - The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters. Comments

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

masterpass Apr 30, 2013 - MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Comments

3 Reasons Buyers Bail - and Super Simple Ways to Fix Them

shipping-displayed Apr 16, 2013 - Maybe it's time you looked at your site through your customers' eyes. Comments

Pranking Consumers While Preserving Your Brand - Learnings From April Fools' Day

scope-bacon Apr 4, 2013 - Businesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Comments

Congratulations! You're a Product Owner!

hype-people Apr 4, 2013 - Successful products are a company's best marketing tool. Comments

The Coffee Bean and Tea Leaf Goes Hyper-Local

instragram-bubbly Mar 8, 2013 - California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level. Comments

The Internet of Everything: Reflections on the 2013 Mobile World Congress

mobile-world-congress Mar 5, 2013 - If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Comments

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