E-commerce

hype-people

Congratulations! You're a Product Owner!

Apr 4, 2013 - Successful products are a company's best marketing tool. Comments

The Coffee Bean and Tea Leaf Goes Hyper-Local

instragram-bubbly Mar 8, 2013 - California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level. Comments

The Internet of Everything: Reflections on the 2013 Mobile World Congress

mobile-world-congress Mar 5, 2013 - If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Comments

RadioShack and Adidas Find Store Locators Ring Up Sales

adidas-before Mar 4, 2013 - These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Comments

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

mobile-checkout Feb 22, 2013 - E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Comments

Lightbox Pop-Overs: A Love-Hate Relationship

onlineshoes Feb 19, 2013 - Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Comments

Brands Heart Valentine's Online

whose-heart-do-you-love Feb 14, 2013 - For brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few brands that won't stand you up on Valentine's Day. Comments

India Is Set to Raise a Toast for 2013

comscoreindiatraffic Jan 30, 2013 - Global Internet and technology giants will look at India with a special interest in 2013. Comments

A Not-So-Unique Definition of Big Data

big-data Jan 30, 2013 - Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Comments

Why Latinos Are Leading Retail Trends

latino-shop-lapiz Jan 29, 2013 - Five ways to market to Latino social shoppers. Comments

Sign of the Times

change Jan 16, 2013 - Keeping brands honest through online activism. Comments

Technology Is Helping to Redefine the 'Last 3 Feet' In-Store

samsungfridge Jan 15, 2013 - We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Comments

Why CMOs Need to Own Product Development

product-development Jan 14, 2013 - The marketer is no longer the primary shaper of the brand. Consumers are now in control. Comments

Email Marketing for Local Business

local Dec 31, 2012 - Tactics to drive a digital future at the check-out counter. Comments

Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers

customers Dec 26, 2012 - It's important to manage ongoing interactions and the relationship with your customers as a whole as carefully, respectfully, and strategically as possible. Comments

All Wrapped Up! The Hottest Holiday Trends

present Dec 20, 2012 - A final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday season. Last in a six-part series. Comments

3 Ways to Maximize What's Left of the Holiday Shopping Season

holidaysshoppingmobilereport Dec 18, 2012 - While you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage seasonal shoppers to become long-term customers. Comments

14 Social Media ROI Metrics You Can Use Right Now!

shutterstock-75838231 Dec 18, 2012 - The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Comments

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

holidaysshoppingmobilereport Dec 13, 2012 - According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Comments

Holiday Marketing Traditions, Old and New

elf-yourself Dec 13, 2012 - Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Comments

6 Tips for Effective Social Merchandising

shutterstock-114861769 Dec 11, 2012 - Brands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products. Comments

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