E-commerce

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Tips for Making Your E-Commerce Website SEO Friendly

Dec 9, 2013 - With the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Comments

3 Reasons Why Your Digital Strategy is Failing

strategy Nov 17, 2013 - Let’s go through some simple objectives and paradigm shifts that can help your digital strategy achieve hard business goals. Comments

Mobile Making Thanksgiving Prime Holiday Shopping Day

usonlinesalesprediction Nov 7, 2013 - Retail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cyber Monday, according to a new report from Adobe Analytics. Comments

E-Commerce in China: Consider RTB to Deliver Results

ecommerce Nov 5, 2013 - While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Comments

Adobe Says Social Media Changing Retail Marketplace

adobe-social-engagement Oct 28, 2013 - Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Comments

eBay Pins Growth to Curation, Same-Day Delivery

new-ebay-logo Oct 24, 2013 - eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant gratification. Comments

Promotions: Are They a Lifeblood or a Dirty Word?

shopping-online-ecommerce Oct 22, 2013 - Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Comments

Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?

pla-cpc Oct 21, 2013 - Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Comments

Dockers Shoppable Video Aims at Millennial Males

dockers1 Oct 17, 2013 - Dockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Comments

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

online-shopping Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

Facebook Aims to Grow PMD Program in Asia Pacific

facebook Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

Yelling Louder Won't Sell Your Products

angry-at-email Sep 16, 2013 - It doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Comments

Should All Brand Activities Online Drive to E-Commerce?

shoppingcart Sep 2, 2013 - The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale. Comments

10 Conversion Events You Should Be Tracking

conversion-funnel-strategies Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns. Comments

Getting People to Buy Less

return-to-sender Aug 29, 2013 - What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale and the return handling? Comments

Social E-Commerce and the Customer Network

ecommerce Aug 27, 2013 - There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally. Comments

Search in China - How Baidu Is Different From Google

baiduppc Aug 19, 2013 - Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Comments

A True Service Industry: Sharing Knowledge With Your Competitors

employees Aug 19, 2013 - By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience. Comments

Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day

baiducounter Aug 13, 2013 - China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Comments

5 Tips to Rule Online Advertising This Back-to-School Season

tablets-in-school Jul 31, 2013 - Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing. Comments

Mastering the Mid-Shopping Mobile Information Transfer

mobile-checkout Jul 30, 2013 - If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Comments

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