E-commerce

local-search-marketing

Local Misdirection - Would You Give a Customer a Wrong Address?

May 5, 2014 - While you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too. Comments

The Internet of Things: The $300 Billion Opportunity for Marketers

internetofthings Apr 29, 2014 - If consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these examples of how the megatrend is impacting our lives and businesses. Comments

Autonomy and the Free Will to Convert

choice-iw Apr 29, 2014 - Even though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over their decision-making process. Comments

3 Key Trends Emerging From the Growth of Digital Retail in China

china Apr 28, 2014 - China is the world's second largest retail market, with e-commerce growth at 84 percent year-over-year. Consider these three trends and what they mean for brands. Comments

IBM's Watson Invests in Fluid for E-Commerce Play

ecommerce2 Apr 24, 2014 - IBM's Watson and Fluid's first application for North Face will create a virtual shopping assistant. Comments

Lancôme Gives Points for Social Media in New Loyalty Program

lancome-lipsticks-phone Apr 21, 2014 - Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Comments

Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula

social-analytics Apr 21, 2014 - Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a consumer and the potential after-purchase leads they might generate. Comments

Canada: A Vast, Unspoiled E-Commerce Frontier?

canadian-flag-1 Apr 18, 2014 - Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Comments

Is Bitcoin the Future of E-Commerce?

bitcoin2-5 Apr 16, 2014 - These days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce? Comments

Asia’s 8 Digital Truths of 2014

nextbigthing Apr 10, 2014 - Highlighted here are eight core digital trends that will help define the rest of 2014 for us in Asia. Comments

Why You Can't Get Those Numbers Today (and How You Can Tomorrow)

numbers-random Apr 7, 2014 - Why can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you can coordinate closely with your analytics experts and your developers, you will then be in a position... Comments

VIDEO: Localizing Groupon for Indonesia

groupon-indonesia Apr 2, 2014 - Indonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the daily deals site localizes for the country. Comments

Why Heels.com Prefers Polyvore to Facebook, Instagram, Pinterest, Etc.

shoerepublic-calinna Mar 27, 2014 - The online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Comments

60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy

eye-shutterstock-95308294 Mar 17, 2014 - On a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively lead and shape the discussion, or risk being buried by the fear mongering of the ill-informed. Comments

Pinterest Highlights Products for Sale in Gifts Feed

pinterest-gifts Mar 14, 2014 - The new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing to decorations. Comments

Is Indonesia Ready for E-Commerce?

ecommerce Mar 10, 2014 - Indonesians love social, mobile, and online shopping, so it's no surprise that e-commerce is growing in the country, but is the market ready? Comments

Mondelez Seizes Online Trends With Launch of Prankstr, Betabox

prankstrlogo Mar 7, 2014 - Mondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and B2B angles, respectively. Comments

4 Ways to Enhance Digital Customer Experience in China

shoppingcart Mar 3, 2014 - E-commerce savvy consumers in China display distinct behavioral patterns and smart retailers should be able to use these to reinforce their digital strategy. Comments

Grow Client Relationships by Focusing on Efficiency and Opportunity

marketing-shutterstock-164701844 Mar 3, 2014 - If we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensurate of a partner and help our clients understand better. Comments

BloomReach's SNAP Delivers Personalized Site Discovery

deb-shops-autosuggest-bloomreach Feb 26, 2014 - Big data app company BloomReach attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of e-commerce sites to each visitor. Comments

5 Useful, Creative Analytics Resources to Check Out

Google Analytics Feb 17, 2014 - A look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small business analytics guide. Comments

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