Marketing News & Expert Advice
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E-commerce
Get an Early Start on Your Last-Minute Shoppers
Sep 25, 2012 - A look at the motivations behind holiday procrastinators and how this can shape the content, tone, and timing of your promotions. Comments
5 Consumer Trends You Can't Afford to Ignore This Holiday Season
Aug 13, 2012 -
What does a retail marketer need to do to ring the registers this holiday season? Part one in a six-part holiday series.
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Facebook Store Revenue Among SMBs Increases 38%
Aug 9, 2012 -
Q2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent.
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Digital Storytelling Done Right
Aug 9, 2012 -
The mark of a successful story is that it draws the reader in, and that applies as much to a digital campaign as to a novel or film.
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Social Response: It's About More Than Sentiment
Aug 8, 2012 - When you build your response program understand that positive sentiment isn't an end-goal: it's a byproduct of your ability to delight customers while maintaining a healthy business. Comments
Social Media ROI Is Common Sense
Aug 8, 2012 - Every organization can and should open their eyes to the trends in their audience and their business. Comments
4 Tips to Improve Conversions Through Product Recommendations
Jul 31, 2012 - Getting the most out of your existing resources will help your business boost the overall value of a customer. Comments
How to Catch Up to and Compete With Amazon.com [Video]
Jul 27, 2012 -
A look at the tools that allow Amazon to be so agile in today's online marketing environment.
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Disruptive Customer Experiences
Jul 13, 2012 - Where there is friction there is opportunity for optimization or brand disruption. Comments
Top 3 Ways to Unify Your Brand Experience Across Channels
Jul 12, 2012 - How to put all of the pieces together to create a unified brand experience for customers. Comments
Product Detail Page - Live Review of BuyHappier.com
Jul 10, 2012 - Six rules every site should follow when creating a product detail page. Comments
Get Prepped for the Holiday Shopping Season
Sep 20, 2012 - This holiday season don't forget about couch commerce, digital ads with functionality, and frugal consumers. Comments
Schooled: The Best of the Fall Campaigns
Sep 6, 2012 -
The back-to-school season is upon us, and as usual it brings with it two things: increased retail spending and inventive online ad campaigns.
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What's Next for Luxury Brands Online?
Aug 30, 2012 -
Do brands honestly expect consumers to buy when they aren't willing to put any effort into selling?
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Back to School Brings Open Consumer Mindsets to Marketers
Aug 29, 2012 -
More consumers are looking to their smartphones and computers for deals, price comparisons, and new products.
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Drew Berkowitz to Lead Drive for Custom Branded Campaigns at CraveOnline
Aug 28, 2012 -
The new SVP of sales has been mandated to create innovative campaign programs for men 18 to 34.
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Digital Catalogs Take on Social Role for IKEA, Gap
Aug 27, 2012 -
Digital catalogs are evolving into branded content hubs for retailers.
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Send Valuable Email With Conversion Automation
Aug 24, 2012 - The top three email campaigns you can automate to drive conversion. Comments
In-Image Ads Help Pattinson Flick Get Pre-Launch Buzz
Aug 23, 2012 -
Media firm pre-launches online ad campaign to promote the new Robert Pattinson film 'Cosmopolis.'
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History Repeating: Mom-and-Pops Are Coming Back
Aug 17, 2012 - As our society is becoming more "99 percent"-focused, we're looking again for small stores and personalized customer service. Comments
Video Drives Clothing Sales
Aug 14, 2012 -
More than 30 percent of shoppers used YouTube to shop for apparel.
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