E-commerce

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How Brands Harness Instagram for Picture Power

Feb 13, 2014 - A new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving toward the visual. Comments

A Beginner’s Guide to E-Commerce Retargeting

vizurychart Feb 4, 2014 - Five ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. Comments

Using Personalization to Boost Email Performance: 4 Tips for Success

mobile-email Feb 3, 2014 - There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. Comments

VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

razorfish Jan 22, 2014 - Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging social commerce ecosystem. Comments

LA Times' E-Commerce Site Sets Stage for Native Ads, Brand Content

skitch-iphoto Jan 15, 2014 - The LA Times is launching the first ever e-commerce site run by a publisher. Don't be fooled, it's all about advertising opportunities and dollars. Comments

VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia

ecommerce Jan 13, 2014 - What's in store for e-commerce in Asia? Singapore's up and coming online marketplace provides a snapshot. Comments

Groupon Pursues Growth Into Flash Fashion With $43M Ideeli Buy

groupon-logo1 Jan 13, 2014 - Groupon is on a buying frenzy and just acquired online flash sales fashion retailer ideeli for $43 million in cash. Comments

Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs

fandango Jan 8, 2014 - The brands will allow consumers with select Samsung products to make purchases directly from their TVs. Comments

5 Things That Will Change Retargeting in 2014

devicerecognition Dec 18, 2013 - Remarketing predictions to watch out for in the new year. Comments

Tips for Making Your E-Commerce Website SEO Friendly

shutterstock-147642644 Dec 9, 2013 - With the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Comments

3 Reasons Why Your Digital Strategy is Failing

strategy Nov 17, 2013 - Let’s go through some simple objectives and paradigm shifts that can help your digital strategy achieve hard business goals. Comments

Mobile Making Thanksgiving Prime Holiday Shopping Day

usonlinesalesprediction Nov 7, 2013 - Retail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cyber Monday, according to a new report from Adobe Analytics. Comments

E-Commerce in China: Consider RTB to Deliver Results

ecommerce Nov 5, 2013 - While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Comments

Adobe Says Social Media Changing Retail Marketplace

adobe-social-engagement Oct 28, 2013 - Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Comments

eBay Pins Growth to Curation, Same-Day Delivery

new-ebay-logo Oct 24, 2013 - eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant gratification. Comments

Promotions: Are They a Lifeblood or a Dirty Word?

shopping-online-ecommerce Oct 22, 2013 - Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors? Comments

Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?

pla-cpc Oct 21, 2013 - Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Comments

Dockers Shoppable Video Aims at Millennial Males

dockers1 Oct 17, 2013 - Dockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Comments

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

online-shopping Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

Facebook Aims to Grow PMD Program in Asia Pacific

facebook Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

Yelling Louder Won't Sell Your Products

angry-at-email Sep 16, 2013 - It doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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