earned media


Getting it right with social when everything we know is wrong

Nov 25, 2015 - Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose? Comments

How meaningful is your campaign attribution?

to-deposit-or-not-to-deposit-that-is-the-question-journal Nov 19, 2015 - Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions? Comments

How Can Data Turn Your Content into Marketing Gold?

king-image Sep 29, 2015 - Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Comments

How E-Commerce Sites Can Use Social Proof to Increase Conversions

basecamp-social-proof-2 Sep 2, 2015 - What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Comments

VIDEO: BlackRock's Thoughts on Marketing in a Digital World

matt-van-dalsem-blackrock Mar 9, 2015 - In the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing truly is, how to spend ad dollars wisely, and more. Comments

The Difference Between Like and Love

subscriber-love-shutterstock-57283450 Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses. Comments

Facebook Puts Ban on "Like-Gating"

facebook-dislike2 Nov 5, 2014 - With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways. Comments

6 Tips for Sequencing Your Marketing Content

content-sequencing Sep 30, 2014 - Sequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ultimately leading to a purchase or conversion. Comments

Content and Analytics: A Strategic Combination

advanced-analytics Sep 23, 2014 - To improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Comments

Winning Consumer Attention: Amazing Content + True Native Distribution

content-marketing-megaphone Aug 18, 2014 - According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a true native distribution strategy. Comments

A Performance Marketer's View on Content Marketing

content-marketing-megaphone Aug 5, 2014 - Viewing content marketing strategies through a performance marketer's eyes can help marketers see that each piece of content needs to be created with performance in mind. Comments

Old Tricks, New Dogs

dog-tricks Jul 25, 2014 - While human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been around for at least 100 years. Comments

PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific PR Agency

askquestions Jun 22, 2014 - Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organization, and the industry as a whole. Comments

COB: Redefining the Cost of Business With Digital

cost-of-business May 9, 2014 - Today, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Comments

Converged Analytics for Media Effectiveness

convergence May 5, 2014 - Converged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences than paid, earned, or owned media are when used in isolation. Comments

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

Localized Search Apr 3, 2014 - During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ecosystem and shared tips for how to navigate them. Comments

7 Reasons You Should Go to ClickZ Live New York 2014

Expert Roundtables Mar 21, 2014 - The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as the networking opportunities that await you in New York City. Comments

Paid and Earned Media Unite for Award-Winning Oscars Performance

oscarsselfie Mar 3, 2014 - Hollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Comments

#SESCHI: Marketers Must React Effectively to Social and Data

shutterstock-151852901 Nov 8, 2013 - In his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and even the power outage during the Super Bowl. Comments

Optimize Content Marketing for Conversions and Brand Credibility

content-ecosystem Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy... Comments

How Rally APAC Convinces Brands to Invest in Social Marketing

subwaysocialcommerce Feb 20, 2013 - Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Comments

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