Earned media

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PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific PR Agency

Jun 22, 2014 - Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organization, and the industry as a whole. Comments

COB: Redefining the Cost of Business With Digital

cost-of-business May 9, 2014 - Today, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Comments

Converged Analytics for Media Effectiveness

convergence May 5, 2014 - Converged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences than paid, earned, or owned media are when used in isolation. Comments

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

Localized Search Apr 3, 2014 - During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ecosystem and shared tips for how to navigate them. Comments

7 Reasons You Should Go to ClickZ Live New York 2014

Expert Roundtables Mar 21, 2014 - The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as the networking opportunities that await you in New York City. Comments

Paid and Earned Media Unite for Award-Winning Oscars Performance

oscarsselfie Mar 3, 2014 - Hollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Comments

#SESCHI: Marketers Must React Effectively to Social and Data

shutterstock-151852901 Nov 8, 2013 - In his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and even the power outage during the Super Bowl. Comments

Optimize Content Marketing for Conversions and Brand Credibility

content-ecosystem Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy... Comments

How Rally APAC Convinces Brands to Invest in Social Marketing

subwaysocialcommerce Feb 20, 2013 - Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Comments

Digital Strategy Decisions

Dec 18, 2012 - Consider this approach to planning your digital strategy. Comments

Paid and Earned Media: How to Use Them Together?

Nov 30, 2012 - Consider this approach to measure the impact of Facebook ads on earned media. Comments

6 Ways to Perfect Your Content Strategy

contentstrategyfeatured Jul 26, 2012 - With increasing social presence, it's become even more critical for brands to have a content strategy in place. Consider these factors. Comments

The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I)

digital Sep 7, 2011 - Social and mobile have toppled the status quo to give digital more prominence but how is the agency world catching up to this evolving landscape? Comments

Social Media Is Ketchup

ketchupfeatured Jan 6, 2011 - The lasting power and success of ketchup is similar to how marketers use social media in their overall marketing campaigns. Comments

Relevance of 'Frequency'?

frequency Dec 30, 2010 - In today's hyper-connected world, is spending millions of dollars on repeat exposure still effective? Comments

Digital Marketing Trends: The Good, Bad, and Ugly in 2010

facebook-app1 Dec 9, 2010 - A roundup of leading digital trends that stood out in 2010. Comments

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