Marketing News & Expert Advice
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Earned media
Optimize Content Marketing for Conversions and Brand Credibility
Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business. Comments
How Rally APAC Convinces Brands to Invest in Social Marketing
Feb 20, 2013 -
Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy.
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Digital Strategy Decisions
Dec 18, 2012 - Consider this approach to planning your digital strategy. Comments
Paid and Earned Media: How to Use Them Together?
Nov 30, 2012 - Consider this approach to measure the impact of Facebook ads on earned media. Comments
6 Ways to Perfect Your Content Strategy
Jul 26, 2012 -
With increasing social presence, it's become even more critical for brands to have a content strategy in place. Consider these factors.
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The Evolution of the Digital Agency: Integrated vs. Pure Play (Part I)
Sep 7, 2011 -
Social and mobile have toppled the status quo to give digital more prominence but how is the agency world catching up to this evolving landscape?
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Social Media Is Ketchup
Jan 6, 2011 -
The lasting power and success of ketchup is similar to how marketers use social media in their overall marketing campaigns.
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Relevance of 'Frequency'?
Dec 30, 2010 -
In today's hyper-connected world, is spending millions of dollars on repeat exposure still effective?
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Digital Marketing Trends: The Good, Bad, and Ugly in 2010
Dec 9, 2010 -
A roundup of leading digital trends that stood out in 2010.
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MOST READ
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
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Adapt marketing for multiple devices
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September 23, 2013
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SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
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