Marketing News & Expert Advice
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Earth Day
Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns
Apr 22, 2011 - Brands tie social media and mobile marketing efforts to global environmental awareness day. Comments
Union Pairs Online Ads with Phone Call to Action
Jun 8, 2010 - In a tongue-in-cheek ad opposing Arizona's immigration law, the Service Employees International Union is campaigning not only to promote a cause, but to build a list. Comments
It's Earth Day! Won't You Buy Some Tiki Torches?
Apr 22, 2009 - Mega-retailers are aggressively capitalizing on Earth Day awareness to drive attention to water saving hardware, recycled glassware, and other ostensibly green products Comments
In Earth Day Tie-In, Beauty Retailer Offers Virtual Gift on Facebook
Apr 21, 2009 - Sephora virtual gift campaign comes with an in-store twist. Comments
Green Up Your E-mail
Jul 9, 2008 - Three ways to make e-mail more environmentally friendly. Comments
More E-mail Marketers Hugging Trees
Apr 29, 2008 - Retailers promoting Earth Day in their e-mail messages this year increased to 16 percent, up from a measly 4 percent in 2007. That trend was noted by RetailEmail.Blogspot , which tracks the e-mail marketing campaigns of more than 100 large online retailers... Comments
Earth Day Piques Interest in Environment-Related Searches
Apr 21, 2006 - Earth-conscious day generates interest in the Web's environmental information. Comments
Earth Day Gets a Makeover
May 16, 2005 - Organic Valley deployed a deck of cards and a search campaign as part of its plan to give the holiday its own meal. Result: feeding frenzy. Comments
It's Good to Do Good
Apr 23, 2003 - Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content. Comments
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