Apr 22, 2011 - Brands tie social media and mobile marketing efforts to global environmental awareness day. Comments
Jun 8, 2010 - In a tongue-in-cheek ad opposing Arizona's immigration law, the Service Employees International Union is campaigning not only to promote a cause, but to build a list. Comments
Apr 22, 2009 - Mega-retailers are aggressively capitalizing on Earth Day awareness to drive attention to water saving hardware, recycled glassware, and other ostensibly green products Comments
Apr 21, 2009 - Sephora virtual gift campaign comes with an in-store twist. Comments
Jul 9, 2008 - Three ways to make e-mail more environmentally friendly. Comments
Apr 29, 2008 - Retailers promoting Earth Day in their e-mail messages this year increased to 16 percent, up from a measly 4 percent in 2007. That trend was noted by RetailEmail.Blogspot , which tracks the e-mail marketing campaigns of more than 100 large online retailers... Comments
Apr 21, 2006 - Earth-conscious day generates interest in the Web's environmental information. Comments
May 16, 2005 - Organic Valley deployed a deck of cards and a search campaign as part of its plan to give the holiday its own meal. Result: feeding frenzy. Comments
Apr 23, 2003 - Companies exist by virtue of community consent. Opportunities for enhancing community relations through Web content. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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