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eBay Purchase Shows 'Where' Deals Niche Is Heading

Apr 20, 2011 - Online auction giant picks up location-based app maker Where.com in its latest move towards local commerce. Comments

EBay to Buy GSI Commerce for $2.4 Billion

Mar 28, 2011 - Deal will make auction giant a major player in interactive marketing services. Comments

Managing Large Testing Teams

Feb 3, 2011 - Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Comments

Digital Marketing Analytics Wish List for 2011

Jan 3, 2011 - 3 ways to make marketing analytics practices more effective. Comments

Fragmentation, Optimization, Integration

Oct 11, 2010 - Web analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the business does things. Comments

Whitman Camp's Pandora Ads Show Willingness to Experiment

megwhitman-pandora-oct1-2010-fixed Oct 6, 2010 - Meg Whitman's run for CA governor could become a unique case study in the emerging practice of digital political advertising. Comments

What's the Next Game Changer in Digital Marketing?

Aug 20, 2010 - Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Comments

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