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Digital Marketing Analytics Wish List for 2011

Jan 3, 2011 - 3 ways to make marketing analytics practices more effective. Comments

Fragmentation, Optimization, Integration

Oct 11, 2010 - Web analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the business does things. Comments

Kate Kaye | Politics & Advocacy

Whitman Camp's Pandora Ads Show Willingness to Experiment

Oct 6, 2010 - Meg Whitman's run for CA governor could become a unique case study in the emerging practice of digital political advertising. Comments

Anna Maria Virzi | Strategies

What's the Next Game Changer in Digital Marketing?

Aug 20, 2010 - Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Comments

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