Brands Use GIFs to Make Their Emails Pop
Email

Brands Use GIFs to Make Their Emails Pop

9y Mike O'Brien

Brands Use GIFs to Make Their Emails Pop

As people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs a...

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Why eBay and Amazon Will Redefine Local Commerce
Ecommerce

Why eBay and Amazon Will Redefine Local Commerce

9y Dave Evans

Why eBay and Amazon Will Redefine Local Commerce

The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...

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LinkedIn Stops Private Marketplace Deals in the U.K.
Media

LinkedIn Stops Private Marketplace Deals in the U.K.

9y Liz Rutgersson

LinkedIn Stops Private Marketplace Deals in the U....

Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Read More...

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Buy Buttons to Soar in Asia in 2015
Asia

Buy Buttons to Soar in Asia in 2015

9y Sophie Loras

Buy Buttons to Soar in Asia in 2015

Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...

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Amazon Challenges eBay With a Deeper Dig Into E-Commerce
Marketing

Amazon Challenges eBay With a Deeper Dig Into E-Commerce

9y Yuyu Chen

Amazon Challenges eBay With a Deeper Dig Into E-Co...

The company is expanding its e-commerce business through a new pricing feature called "Make an Offer" and an ad training program. Will these moves hel...

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Rebecca Minkoff and eBay Bring Digital Shopping to the Offline World
Ecommerce

Rebecca Minkoff and eBay Bring Digital Shopping to the Offline World

9y Emily Alford

Rebecca Minkoff and eBay Bring Digital Shopping to...

Fashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes...

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eBay Invites Customers to "Shop the World" for the Holidays
Display Advertising

eBay Invites Customers to "Shop the World" for the Holidays

10y Emily Alford

eBay Invites Customers to "Shop the World" for the...

eBay has launched a multiscreen holiday campaign to highlight its diverse relationships with global sellers by connecting inspirational moments with i...

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Digital Tops Marketing Priorities for Retailers This Holiday Season [Study]
Ecommerce

Digital Tops Marketing Priorities for Retailers This Holiday Season [Study]

10y Mike O'Brien

Digital Tops Marketing Priorities for Retailers Th...

Only 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness." Read More...

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EBay to Serve In-App Ads on Mobile Devices
Display Advertising

EBay to Serve In-App Ads on Mobile Devices

10y Yuyu Chen

EBay to Serve In-App Ads on Mobile Devices

The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. Read More...

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Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research
Media

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

10y Lisa Lacy

Cross-Channel Sales to Grow, Spurred by In-Store M...

Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...

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7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco
Conference Coverage

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

10y ClickZ News Staff

7 Sessions You Don’t Want to Miss at ClickZ Live S...

This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...

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What’s the Incremental Value of Paid Search?
Search

What’s the Incremental Value of Paid Search?

10y Jeremy Hull

What’s the Incremental Value of Paid Search?

It's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick ch...

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How Long Will It Take for Brands to Catch Up to the Mobile Consumer?
Media

How Long Will It Take for Brands to Catch Up to the Mobile Consumer?

10y Dana Hayes Jr.

How Long Will It Take for Brands to Catch Up to th...

Consumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space? Read More...

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Google and AOL Buy Marketing Attribution Start-Ups
Data insights

Google and AOL Buy Marketing Attribution Start-Ups

10y Yuyu Chen

Google and AOL Buy Marketing Attribution Start-Ups

Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...

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Lithium Technologies Acquires Klout
Marketing

Lithium Technologies Acquires Klout

10y Lisa Lacy

Lithium Technologies Acquires Klout

In a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, p...

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Mobile Represents 30% of Ecommerce Site Traffic in 2013 [Study]
Media

Mobile Represents 30% of Ecommerce Site Traffic in 2013 [Study]

10y Jessica Lee

Mobile Represents 30% of Ecommerce Site Traffic in...

ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a tradit...

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How Social Media is Shaping the Evolution of E-Commerce Web Design
Social

How Social Media is Shaping the Evolution of E-Commerce Web Design

10y Himanshu Sareen

How Social Media is Shaping the Evolution of E-Com...

Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Read More...

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eBay Pins Growth to Curation, Same-Day Delivery
Social

eBay Pins Growth to Curation, Same-Day Delivery

11y Matt Kapko

eBay Pins Growth to Curation, Same-Day Delivery

eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant grati...

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What's the Impact of gTLDs on Social Media?
Data insights

What's the Impact of gTLDs on Social Media?

11y Jennifer Wolfe

What's the Impact of gTLDs on Social Media?

Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Read More...

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Benchmarking Yourself to Fail
Actionable Analysis

Benchmarking Yourself to Fail

11y Robert Miller

Benchmarking Yourself to Fail

Three reasons why benchmarks are hindering your success. Read More...

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Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for
Ecommerce

Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for

11y Steve Sherfy

Sales Tax Reform: Offline Retailers Should Be Care...

One-third of shoppers will change behavior due to new tax. Read More...

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Pinterest Introduces Rich Pins for Better Brand Collaboration
Social

Pinterest Introduces Rich Pins for Better Brand Collaboration

11y Jennifer Slegg

Pinterest Introduces Rich Pins for Better Brand Co...

Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move i...

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What if eBay Is Right and Paid Search Is Worthless?
Search

What if eBay Is Right and Paid Search Is Worthless?

11y Chris Copeland

What if eBay Is Right and Paid Search Is Worthless...

Search works, but only if, as a brand, you know what it's worth to you. Read More...

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EBay CEO Expects Mobile Commerce Tsunami
Ecommerce

EBay CEO Expects Mobile Commerce Tsunami

12y Dan Worth

EBay CEO Expects Mobile Commerce Tsunami

John Donahoe said merchants cannot rely only on a brick and mortar store or website to compete. Read More...

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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Audience

Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

12y Kate Kaye

Ebay Beat Groupon, LivingSocial in Mobile Shopping...

Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...

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Obama Fans Read Buzzfeed, Romney's Shop eBay
Marketing

Obama Fans Read Buzzfeed, Romney's Shop eBay

12y Kate Kaye

Obama Fans Read Buzzfeed, Romney's Shop eBay

Infographic: Trendsetter data could give political advertisers a new way to understand voters. Read More...

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Will Pinterest Push Into E-Commerce?
Marketing

Will Pinterest Push Into E-Commerce?

12y Anna Maria Virzi

Will Pinterest Push Into E-Commerce?

Amazon and eBay show the social sharing site some love. Read More...

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