Marketing News & Expert Advice
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eBay
eBay Purchase Shows 'Where' Deals Niche Is Heading
Apr 20, 2011 - Online auction giant picks up location-based app maker Where.com in its latest move towards local commerce. Comments
EBay to Buy GSI Commerce for $2.4 Billion
Mar 28, 2011 - Deal will make auction giant a major player in interactive marketing services. Comments
Managing Large Testing Teams
Feb 3, 2011 - Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Comments
Digital Marketing Analytics Wish List for 2011
Jan 3, 2011 - 3 ways to make marketing analytics practices more effective. Comments
Fragmentation, Optimization, Integration
Oct 11, 2010 - Web analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the business does things. Comments
Whitman Camp's Pandora Ads Show Willingness to Experiment
Oct 6, 2010 -
Meg Whitman's run for CA governor could become a unique case study in the emerging practice of digital political advertising.
Comments
What's the Next Game Changer in Digital Marketing?
Aug 20, 2010 - Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Comments
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Adapt marketing for multiple devices
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