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Why Every Brand Should Care About the Facebook IPO

Feb 15, 2012 - With an infusion of capital, Facebook stands to become a serious challenger to Amazon, eBay, and more. Comments

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments

ClickZ Holiday Social Showdown: Round One Winners

buildabear-fb-liveevent Dec 8, 2011 - Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Comments

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

Gallery: What Cyber Monday Looks Like

zappos-cybermonday Nov 28, 2011 - Snapshots of the web's top sites on a key shopping day. Comments

How Luxury Retailer Saks Courts the 1 Percent

saks-ring Oct 20, 2011 - Parent to Saks Fifth Avenue and Saks.com leverages social media and e-commerce innovations. Comments

Retailers Get What They 'Want': More Facebook

facebook-icon3333 Oct 13, 2011 - EBay deal signals verb buttons may almost be here. Comments

Yahoo, Google, AOL Vie for Premium Video Dominance

lets-talk-about-love-screenshot Oct 4, 2011 - Cos. are investing more heavily in original video content. Comments

3 Months After GSI Buy, eBay Expands Digital Agencies

Sep 22, 2011 - GSI Commerce is growing its marketing offerings and winning new business. Comments

Brands on Pandora Go Far Beyond LivingSocial

pandora-sesamestreet Jun 20, 2011 - A variety of big brands are on Pandora online and in mobile. Comments

eBay Purchase Shows 'Where' Deals Niche Is Heading

ebay-where Apr 20, 2011 - Online auction giant picks up location-based app maker Where.com in its latest move towards local commerce. Comments

EBay to Buy GSI Commerce for $2.4 Billion

Mar 28, 2011 - Deal will make auction giant a major player in interactive marketing services. Comments

Managing Large Testing Teams

Feb 3, 2011 - Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Comments

Digital Marketing Analytics Wish List for 2011

Jan 3, 2011 - 3 ways to make marketing analytics practices more effective. Comments

Fragmentation, Optimization, Integration

Oct 11, 2010 - Web analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the business does things. Comments

Whitman Camp's Pandora Ads Show Willingness to Experiment

megwhitman-pandora-oct1-2010-fixed Oct 6, 2010 - Meg Whitman's run for CA governor could become a unique case study in the emerging practice of digital political advertising. Comments

What's the Next Game Changer in Digital Marketing?

Aug 20, 2010 - Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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