eBay

Fragmentation, Optimization, Integration

Oct 11, 2010 - Web analytics is about taking the data, adding the multichannel perspective, and then deploying the right people and processes to change the way the business does things. Comments

Whitman Camp's Pandora Ads Show Willingness to Experiment

megwhitman-pandora-oct1-2010-fixed Oct 6, 2010 - Meg Whitman's run for CA governor could become a unique case study in the emerging practice of digital political advertising. Comments

What's the Next Game Changer in Digital Marketing?

Aug 20, 2010 - Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Comments

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