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Change Management: The Missing Link in Your Demand Generation Strategy

Aug 20, 2014 - The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understand change management in order to succeed. Comments

Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]

ClickZ Live Mobile App Aug 13, 2014 - Lee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Comments

The Power of CRM for Solo Professionals, Consultants, and Experts

shutterstock-159960029 Mar 10, 2014 - A detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for better branding. Comments

Lessons From Borders: Evolve or Perish

borders Aug 26, 2011 - Consider these three takeaways from the demise of Borders and the future of book-retailing. Comments

The Effect of 'Media Variation'

ipadasia1 Apr 1, 2011 - The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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