eDM

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Coca-Cola China Partners With eYeka for Creative Crowdsourcing

Dec 4, 2014 - Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Comments

Maximize KPI for E-Commerce and Group Purchase

emaildeliverability Dec 16, 2011 - Consider these factors to develop email campaigns for e-commerce and group purchase. Comments

Database Optimisation and Campaign Management Tactics in China

databaseasia May 31, 2011 - A guide to optimising and managing your email campaigns to grow a relevant database in China. Comments

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Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

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