eDM

emaildeliverability

Maximize KPI for E-Commerce and Group Purchase

Dec 16, 2011 - Consider these factors to develop email campaigns for e-commerce and group purchase. Comments

Database Optimisation and Campaign Management Tactics in China

databaseasia May 31, 2011 - A guide to optimising and managing your email campaigns to grow a relevant database in China. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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