Efficient Frontier

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Will Marin's IPO Let It Buy an Ad Server?

Feb 20, 2013 - Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Comments

Adobe to Buy Efficient Frontier

Nov 30, 2011 - For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Comments

Taking Tablets to Bed Changing the Way We Shop

ipad-tessa Nov 10, 2011 - An Efficient Frontier study of 30 clients shows tablet usage accounts for half of all mobile clicks. Comments

Finance CPC Costs Continued to Rise in April

May 24, 2011 - Increased investment from advertisers in the vertical pushed click prices up. Comments

Efficient Frontier Buys Social Agency Context Optional

May 4, 2011 - San Francisco-based Context Optional is a Facebook preferred developer. Comments

Finance Search CPCs Grew Substantially in March

Apr 29, 2011 - Advertisers in the finance category spent 40 percent more on search ad clicks in March. Comments

Facebook Ad Prices Rose 40 Percent in Q1

Apr 12, 2011 - Advertisers are investing more in Facebook ads, according to Efficient Frontier. Comments

Travel CPCs Grew Over 20 Percent in January

Feb 22, 2011 - Advertisers continue to increase their spending on search advertising, driving up the price of CPC ads. Comments

December CPC Search Prices Up Versus 2009

Jan 11, 2011 - Search ad prices rose across the board in December, year-over-year, as the market continues to grow. Comments

November Paid Search CPCs Rose

Dec 7, 2010 - The cost of travel and automotive search ads rose considerably in November. Comments

Search Agencies Gain Momentum in Display Ad Market

Aug 4, 2010 - SEMs are buying more display media through data-driven platforms. Comments

Retail Sector Drives Search Spend Growth in Q2

Jul 13, 2010 - Microsoft's Bing engine continues to grow its share of spend and improve ROI, but at Yahoo's expense rather than Google's. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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