Feb 20, 2013 - Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Comments
Nov 30, 2011 - For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Comments
Nov 10, 2011 - An Efficient Frontier study of 30 clients shows tablet usage accounts for half of all mobile clicks. Comments
May 24, 2011 - Increased investment from advertisers in the vertical pushed click prices up. Comments
May 4, 2011 - San Francisco-based Context Optional is a Facebook preferred developer. Comments
Apr 29, 2011 - Advertisers in the finance category spent 40 percent more on search ad clicks in March. Comments
Apr 12, 2011 - Advertisers are investing more in Facebook ads, according to Efficient Frontier. Comments
Feb 22, 2011 - Advertisers continue to increase their spending on search advertising, driving up the price of CPC ads. Comments
Jan 11, 2011 - Search ad prices rose across the board in December, year-over-year, as the market continues to grow. Comments
Dec 7, 2010 - The cost of travel and automotive search ads rose considerably in November. Comments
Aug 4, 2010 - SEMs are buying more display media through data-driven platforms. Comments
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014