Efficient Frontier

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Will Marin's IPO Let It Buy an Ad Server?

Feb 20, 2013 - Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Comments

Adobe to Buy Efficient Frontier

Nov 30, 2011 - For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Comments

Taking Tablets to Bed Changing the Way We Shop

ipad-tessa Nov 10, 2011 - An Efficient Frontier study of 30 clients shows tablet usage accounts for half of all mobile clicks. Comments

Finance CPC Costs Continued to Rise in April

May 24, 2011 - Increased investment from advertisers in the vertical pushed click prices up. Comments

Efficient Frontier Buys Social Agency Context Optional

May 4, 2011 - San Francisco-based Context Optional is a Facebook preferred developer. Comments

Finance Search CPCs Grew Substantially in March

Apr 29, 2011 - Advertisers in the finance category spent 40 percent more on search ad clicks in March. Comments

Facebook Ad Prices Rose 40 Percent in Q1

Apr 12, 2011 - Advertisers are investing more in Facebook ads, according to Efficient Frontier. Comments

Travel CPCs Grew Over 20 Percent in January

Feb 22, 2011 - Advertisers continue to increase their spending on search advertising, driving up the price of CPC ads. Comments

December CPC Search Prices Up Versus 2009

Jan 11, 2011 - Search ad prices rose across the board in December, year-over-year, as the market continues to grow. Comments

November Paid Search CPCs Rose

Dec 7, 2010 - The cost of travel and automotive search ads rose considerably in November. Comments

Search Agencies Gain Momentum in Display Ad Market

Aug 4, 2010 - SEMs are buying more display media through data-driven platforms. Comments

Retail Sector Drives Search Spend Growth in Q2

Jul 13, 2010 - Microsoft's Bing engine continues to grow its share of spend and improve ROI, but at Yahoo's expense rather than Google's. Comments

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