Feb 20, 2013 - Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Comments
Nov 30, 2011 - For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Comments
Nov 10, 2011 - An Efficient Frontier study of 30 clients shows tablet usage accounts for half of all mobile clicks. Comments
May 24, 2011 - Increased investment from advertisers in the vertical pushed click prices up. Comments
May 4, 2011 - San Francisco-based Context Optional is a Facebook preferred developer. Comments
Apr 29, 2011 - Advertisers in the finance category spent 40 percent more on search ad clicks in March. Comments
Apr 12, 2011 - Advertisers are investing more in Facebook ads, according to Efficient Frontier. Comments
Feb 22, 2011 - Advertisers continue to increase their spending on search advertising, driving up the price of CPC ads. Comments
Jan 11, 2011 - Search ad prices rose across the board in December, year-over-year, as the market continues to grow. Comments
Dec 7, 2010 - The cost of travel and automotive search ads rose considerably in November. Comments
Aug 4, 2010 - SEMs are buying more display media through data-driven platforms. Comments
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.