Marketing News & Expert Advice
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Efficient Frontier
Taking Tablets to Bed Changing the Way We Shop
An Efficient Frontier study of 30 clients shows tablet usage accounts for half of all mobile clicks.
Finance CPC Costs Continued to Rise in April
Increased investment from advertisers in the vertical pushed click prices up.
Efficient Frontier Buys Social Agency Context Optional
San Francisco-based Context Optional is a Facebook preferred developer.
Finance Search CPCs Grew Substantially in March
Advertisers in the finance category spent 40 percent more on search ad clicks in March.
Facebook Ad Prices Rose 40 Percent in Q1
Advertisers are investing more in Facebook ads, according to Efficient Frontier.
Travel CPCs Grew Over 20 Percent in January
Advertisers continue to increase their spending on search advertising, driving up the price of CPC ads.
December CPC Search Prices Up Versus 2009
Search ad prices rose across the board in December, year-over-year, as the market continues to grow.
November Paid Search CPCs Rose
The cost of travel and automotive search ads rose considerably in November.
Search Agencies Gain Momentum in Display Ad Market
SEMs are buying more display media through data-driven platforms.
Retail Sector Drives Search Spend Growth in Q2
Microsoft's Bing engine continues to grow its share of spend and improve ROI, but at Yahoo's expense rather than Google's.
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