Marketing News & Expert Advice
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Eleven
Union Bank Offers Online Parts for Build-Your-Own TV Ads
Nov 26, 2012 - In a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their own commercials. The custom ads are made and displayed on the branded site bankingbydesign.com. Users vote on their favorites, and the two to three most... Comments
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