Don’t Hold Your Breath Just Yet for Snapchat Monetization

Jul 25, 2014 - The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim a seat at the social network ad table. Comments

Union Bank Offers Online Parts for Build-Your-Own TV Ads

union-bank-logo Nov 26, 2012 - In a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their own commercials. The custom ads are made and displayed on the branded site bankingbydesign.com. Users... Comments

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