Why Customer Match is the biggest thing to happen to email since Hotmail

Nov 30, 2015 - Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere. Comments

4 tips for growing your email list with opt-in

emailmarketing-603x403 Nov 25, 2015 - By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists. Comments

Getting it right with social when everything we know is wrong

do-the-right-thing Nov 25, 2015 - Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose? Comments

How to use Pinterest Group Boards to drive traffic and increase engagement

pinterest-fashion-popular-500 Nov 24, 2015 - Here's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive traffic to brands' websites. Comments

One profile to serve them all: how a unified customer view drives mar-tech bliss

one-ring-to-rule-flickr-13583362554-97d89bede0-b Nov 24, 2015 - In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey. Comments

Cyber Friday: Why this is the year Black Friday will play out online

mobile-first-christmas-8302267342-3a909e4dd7-z Nov 19, 2015 - As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing approach, with emphasis on mobile. Comments

Don’t let your customers walk away from their carts

mobile-phone-shopping-flickr-22257890101-7cb64bb1c6-z Nov 18, 2015 - E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the holiday shopping season. Comments

How can you solve your mobile marketing problem?

mobile-mail Nov 17, 2015 - What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for mobile is a recipe for success. Comments

Stay ahead of the statistic: avoid declining deliverability

add-more-email-subscribers Nov 17, 2015 - Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers and increase conversions. Comments

Bridging the digital and the physical

nature-laptop-outside-macbook Nov 16, 2015 - To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. Comments

When should you start your holiday marketing?

shutterstock-119289862 Nov 11, 2015 - Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social and search this holiday season. Comments

Separating the 'what' from the 'how' in digital marketing

why-how-google-images Nov 10, 2015 - Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their content will reach targeted audiences. Comments

5 keys to success with triggered email campaigns

pulling-the-trigger Nov 9, 2015 - The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more conversions than BAU messages. Comments

6 ways to improve the creative process

the-future-flickr Nov 6, 2015 - In spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encourage growth in this area. Comments

Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

old-ge-logo Nov 5, 2015 - Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the company’s marketing tools. Comments

Social media: a revolutionary change that is impossible to ignore

les-mis-revolution Nov 5, 2015 - Social media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; they are staples of modern marketing. Comments

Do you know when to call in the email experts?

who-you-gonna-call Nov 4, 2015 - Email is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solutions and call in the experts. Comments

Is email the best channel for customer service?

fastest-channels1 Nov 4, 2015 - A new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Comments

Staying relevant in a mobile, multichannel, data-driven world

times-are-changing Nov 3, 2015 - In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your business stay relevant. Comments

Avoid the one digital marketing mistake that will alienate your customers

shark-bait-flickr-14663970488-cdaf2741b6-z Nov 3, 2015 - This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent delivery of valuable content. Comments

4 steps to creating your best webinar ever

webinar-study-flickr-12570992595-d3d5d7a0c9 Nov 2, 2015 - Webinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation to delivery and promotion. Comments

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2015 Holiday Email Guide

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