Taking Risks to Grow Your List

Oct 2, 2015 - Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider the long-term impact first. Comments

Yahoo’s Top Tips for Writing Copy That Converts

coloured-pencil Oct 1, 2015 - Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips for creating more compelling copy. Comments

5 Tips for Making Your Migration to a New MAP as Painless as Possible

email-automation-shutterstock-166673096 Sep 29, 2015 - These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system. Comments

9 Questions to Ask When Selecting an Email Agency

question-shutterstock-243519616 Sep 24, 2015 - Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the needs of your business. Comments

8 Items to Get Your Holiday Season off to a Head Start

holiday-email Sep 23, 2015 - The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to determine how prepared you are. Comments

How Customers Perceive Your Social Media Challenges

customer-review Sep 22, 2015 - These four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivating strategy for marketing on social media. Comments

The X Factor of Excellent Email

emailcampaign Sep 18, 2015 - The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX. Comments

Back-To-School With Advanced Use Cases in Mar-Tech

new-technologies Sep 15, 2015 - The ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry currently driven by these innovations. Comments

It's Just Email, How Complicated Can It Be?

bad-email Sep 14, 2015 - Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of your dynamic messaging program. Comments

5 Conversion Optimization Tests to Try With Your Next Email Campaign

email-growth-profit Sep 10, 2015 - Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimization tests on your next campaign. Comments

How Email Works, Part Four: Measurement and Tracking

email-marketing-stories Sep 3, 2015 - In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data. Comments

3 Overlooked Holiday Planning Must-Haves

shutterstock-160880582 Sep 2, 2015 - Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into their marketing strategy. Comments

When Good Shoppers Stray

left-shopping-cart-shutterstock-294431735 Aug 31, 2015 - Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abandoned carts and complete their transactions. Comments

CMOs to Invest More in Brand Experience with Content Marketing

content-marketing-image-3 Aug 28, 2015 - New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure. Comments

Real-Time Analytics: What Is It Good For?

shutterstock-169085528-trends Aug 25, 2015 - Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effectively utilize real-time analytics. Comments

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

holiday-shopping Aug 24, 2015 - Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness. Comments

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

email-marketing-changes Aug 24, 2015 - In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success. Comments

Email Marketing: The Best Is Yet To Be!

mobile-email Aug 18, 2015 - Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology continues to evolve. Comments

The End of an Era: One-to-One Marketing Is Dead

evolve-or-die-shutterstock-125282522 Aug 17, 2015 - You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing strategies passé in practice? Comments

Content Through the Marketing Funnel

funnel-rainbow Aug 13, 2015 - LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships. Comments

CRM Is Branching Out to Include Marketing Automation

shutterstock-159960029 Aug 12, 2015 - Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient integrated marketing solutions. Comments

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