email

Superhero

Email: This Summer's Action-Packed Blockbuster

May 27, 2015 - Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic emails. Comments

Recasting Business Communications in Today’s Omnichannel World

omnichannel-subway May 26, 2015 - With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Comments

Coming Soon To A Marketing Cloud Near You

A graphic of a jigsaw in the cloud emerging from a laptop May 20, 2015 - Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Comments

Honoring Your Email Program This Memorial Day Weekend

memorialday-email May 18, 2015 - As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the holiday bandwagon? Comments

Just Add Data to Boost Your Email and Digital Marketing Performance

email-data-marketing May 11, 2015 - Using smart data in your email marketing efforts can help boost the performance of your campaigns. Comments

Mothers' Day Marketing Is Not Just About the Brand

mothers-day-marketing May 8, 2015 - ClickZ spoke to Edible Arrangements, Minute Maid, and ADT about the best strategies for creating Mothers' Day conversations and driving brand engagement. Comments

5 Ways to Maximize ROI With Custom Audiences

roi-increase May 8, 2015 - The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strategy. Comments

Adding the Wow Factor to an Email Strategy

email-targeting-display-ads May 7, 2015 - Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Comments

Rescue Your Sales With Cart Abandonment Emails

shopping-cart-image May 6, 2015 - Almost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the checkout. Comments

6 Steps to Finding Your Personalization Sweet Spot

content-personalization May 6, 2015 - How to calculate the return on investment on email personalization efforts. Comments

Behavior-Triggered Email Campaigns Win and Keep Customers

triggered-email May 6, 2015 - A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Comments

Missing Customers Aren't Always Lost: Winback Strategies for the MIA

winning May 6, 2015 - ClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped opening email. Comments

Should Email Marketers Worry About IBM Verse?

email-worry May 6, 2015 - Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Comments

8 Email Lessons in the Art of the Winback Campaign

email-marketing-changes May 5, 2015 - Here are eight pointers to make sure you never have to say goodbye to a good customer. Comments

The Gmail Promotions Tab: To Game or Not to Game

gmailbygoogle May 5, 2015 - The Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out and should marketers even try? Comments

3 Classic Email Metrics Revisited

metrics-that-matter May 5, 2015 - Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Comments

Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?

email-marketing-changes May 1, 2015 - Nearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the bar? Comments

The State of Email Marketing Mergers and Acquisitions

Handshake in London Apr 30, 2015 - The email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry? Comments

Inbox Impact and the First Impression Factor

shutterstock-105905384 Apr 28, 2015 - Just as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well. Comments

What’s Going on in the World of 'People-Based Marketing'?

email-marketing-stories Apr 22, 2015 - The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights and tools. Comments

Email Re-Engagement Programs: Advice From Frank Underwood

frank-underwood-house-of-cards Apr 20, 2015 - Frank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing industry. Comments

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