email

email-subject-line-test

Are You Smart Enough to Test Your Own Subject Lines?

Mar 25, 2015 - Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever be. Comments

Email Tales From the Trenches

email-marketing-stories Mar 24, 2015 - Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Comments

Little Fanfare as Yahoo Leaves China

yahoo-logo-purple-1 Mar 23, 2015 - The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Comments

Planning Against an Email Strategy

emailcampaign Mar 23, 2015 - How can email marketers actually plan against the successful implementation of channel strategies? Comments

Creating the Perfect Email/Digital Marketing Program for Your Organization

marketing-magic Mar 16, 2015 - If money and time weren't issues, what kind of digital marketing program would you create for your brand? Comments

Engagement Matters

shutterstock-105905384 Mar 11, 2015 - Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Comments

4 Ways to Stop Annoying Your Subscribers

angry-email Mar 10, 2015 - Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone happy. Comments

What If You Could Predict Subscriber Value With a Single Message?

welcome-email Mar 4, 2015 - How valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign? Comments

Are We Seeing an E-Newsletter Renaissance?

email-newsletter Mar 3, 2015 - Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Comments

Email Marketers Are the New Keymasters of Digital Experience

email-keymasters-digital-experience Mar 3, 2015 - Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digital engagements and tracking their efficacy. Comments

Strategic Resends: Working Smarter, Not Harder

work-smarter-not-harder Mar 2, 2015 - Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Comments

Are Your Subscribers "Swiping Left"?

subscribers-swiping-left Feb 25, 2015 - If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates. Comments

Capitalizing on Behavioral Anomalies

behavioral-anomaly Feb 23, 2015 - Not every day in your customers' lives is exactly the same, and marketers should make sure that their email marketing campaigns are prepared to adapt to that. Comments

Why in the (Digital) World Would We Need Another Email Service Provider?

angry-email Feb 19, 2015 - A look at what two intriguing entrants could bring into a crowded and mature market. Comments

The Fine Art of Building Inbox Anticipation

email-anticipation Feb 17, 2015 - These tips can help marketers get consumers excited about their email marketing campaigns. Comments

Email Newsletters Done Right: Tips From The Skimm

email-newsletter Feb 16, 2015 - Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Comments

Why Was My Email Blocked?

digital-strategy-roadblock Feb 11, 2015 - Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Comments

8 Spring Cleaning To-Dos for E-Commerce Marketers

cleaningservices Feb 9, 2015 - Spring cleaning isn't meant to be all fun and games, but these tasks can help you vastly improve your e-commerce program. So get your chore list ready! Comments

Double Opt-In: Then, Now, and When It’s a Best Practice

opt-in-email Feb 6, 2015 - What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Comments

The Email Time Capsule: 2010 and Looking Ahead to 2020

time-clocks Feb 5, 2015 - What was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Comments

Stop Delivering Nightmare Brand Experiences

nightmare-brand-experiences Feb 4, 2015 - One faulty email can ruin an entire campaign, so make sure you're checking everything in advance to ensure a pleasing brand experience. Comments

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