Marketing News & Expert Advice
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Email deliverability
The Psychological Hierarchy of the Email Campaign
Aug 22, 2013 - How email marketers and subscribers can deliver a win-win message every time. Comments
Challenge: Live a Week in Your Customers' Shoes
Feb 29, 2012 - Sometimes it's best to take a step back and look at it your marketing from the perspective of the most important people to your company: your customers. Comments
The Dark Side of Email Marketing
Feb 15, 2012 - We have to face the facts: everyone gets their email stream blocked at some point in their digital communications career. Comments
'Groundhog Day' for Email Marketers
Feb 1, 2012 - If you keep sending the same non-targeted, irrelevant messages over and over, you can expect one result. Comments
How Bounces Affect a Subscriber's Status
Jan 18, 2012 - Looking at email bounces from an ISP's perspective. Part four in a four-part series. Comments
Don't Ignore Customer Preferences
Dec 21, 2011 - There are still brands out there that don't have a true understanding of the need to follow customer preferences. Make sure your brand isn't one of them. Comments
Looking Back at 2011 to Move Forward in 2012
Dec 7, 2011 - Steps that all marketers should take in the new year based on what we learned in 2011. Comments
How MTAs Handle Bounces
Nov 23, 2011 - A look at how bounces are handled in the underbelly of the Internet. Comments
Getting to the Point at Point of Sale
Nov 9, 2011 - Keep in mind upfront costs, backend costs, and the true value of the resulting email address. Comments
What Is a Bounce?
Oct 26, 2011 - Be sure you can interpret and respond to the machine responses when email fails to be delivered to its intended recipient and know how to fix it. Part two in a three-part series. Comments
What Haunts Email Marketers
Oct 12, 2011 - Four misconceptions that have arisen from urban legends that are haunting email marketers and need to be debunked. Comments
Personalization: Not Just for Websites Anymore
Jul 30, 2013 -
What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent.
Comments
Being Patient (and Self-Sufficient) in Today's Email World
Jul 6, 2012 - Taking the time to adapt and use the technology and data we have today can help you become more self-sufficient if you're willing to do the work. Comments
Establish and Protect Your Brand - Both Online and Off
Jun 27, 2012 - Your brand and your customers are of the utmost importance to your success, so why not go the extra mile to protect them both? Comments
Avoid the ISP War on Graymail
Jun 20, 2012 - Four tips for marketers to ensure their email messages get delivered. Comments
Choice Should Be the Default
Jun 6, 2012 - Ensure that you are giving your customers choice as a default in how or what they want to be communicated about. Comments
The Great E-Appending Debate
May 9, 2012 - Do you want to invest in the short-term gain and long-term loss or invest in the long-term gain with lots of hard work? Comments
When Making Money Costs You Money
Apr 25, 2012 - When you base your ad sales solely on the size of your list, you not only paint yourself into a corner, you are destined for deliverability issues. Comments
FTC Regulations and Email Marketing
Apr 11, 2012 - What can email marketers learn from the FTC's final privacy report? Comments
Active or Inactive? That Is the Question
Mar 28, 2012 - Five scenarios where consumers are regarded as "active users" and a look at how active they really are. Comments
Email Deliverability Takes a Turn for the Worse
Mar 20, 2012 - After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Comments
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