Email deliverability

mobile-email

New Year is the Time to Give Abandoned Cart Emails a Makeover

Dec 27, 2013 - While a fresh coat of paint - updated images, footer and a solid QA check - is fine, it's time for you to truly revisit your abandoned cart reminder strategy. Comments

Responding to Changes Like Gmail Image Caching

Gmail logo Dec 24, 2013 - When change occurs, remember to pause and consider if it's a superficial change or a true change, and respond accordingly. Columnist Justin Williams offers advice for email marketers. Comments

Email Performance Testing: Look at the Trees – and the Forest

23-dec-2013-unsub Dec 23, 2013 - In email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study. Comments

100 Years of Email Marketing Success with These 2 Timeless Tips

Clock close to midnight at new year Dec 20, 2013 - Enjoy the reviews of 2013. Enjoy the predictions of 2014. But then get back to the task of sending relevant messaging in the channels where your customers are influenced most. Comments

Email Targeting Tips for Retailers to Break Through Inbox Clutter and Connect

davidasteinberg Dec 19, 2013 - XL Marketing CEO David A. Steinberg answers: how does my brand break through and connect with the right segment of email users to drive the desired action? Comments

What To Do with Long-Term Inactive Email Subscribers?

emailcampaign Dec 18, 2013 - Columnist Derek Harding shares tip for marketers with long-term inactive email subscribers, after a conversation at Email Insider Summit spurred a lively conversation on the best way to manage them. Comments

Maximize Holiday Momentum with Your Email Marketing Program in the New Year

Gifts under Christmas tree Dec 18, 2013 - Inevitably, the holiday season will end and the calendar will flip over to January. How do you maintain that engagement and momentum in your email marketing moving forward? Comments

Cart Abandonment Email Insights from Cyber Monday

shutterstock-147642644 Dec 17, 2013 - On Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser after each shopping session. Just 1/5 of retailers sent triggered cart abandonment emails within 3 days... Comments

Achieving Right Time, Right Message in Email Marketing and Beyond

targets Dec 16, 2013 - Guest columnist Ida Barrie from PDF software brand Nitro shares tips on email messaging that better resonates with customers, based on changes they've made to their own systems in 2013. Comments

Google’s Latest Email Marketing Game Changer: Gmail to Auto-Show Images

Gmail logo Dec 13, 2013 - Gmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails! BrightWave's Kirsten Schlau explains. Comments

First Truly Mobile Christmas Prompts Rise in Email Mobile-Friendliness

Woman on Mobile Phone Dec 13, 2013 - In early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design techniques. See how things changed by Thanksgiving weekend. Comments

The Power of the People: What Email Marketers Are Talking About Going Into 2014

2013-12-11-1435 Dec 12, 2013 - Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds heading into 2014. Comments

4 Game-Changing Digital Marketing Predictions for 2014

prediction Dec 10, 2013 - Predictions for the coming year are always fun to come up with, and even if we don't get the timing exactly right, they certainly represent the larger directional shifts taking place in the industry. Comments

The Evolving Mobile Inbox: Competing with Smartphone Distractions

shutterstock-105905384 Nov 27, 2013 - Email triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't do that!). How can marketers compete with just a split second to engage? Comments

Myths and Realities of Responsive Design and the Mobile Inbox

jimdavidsonnov Nov 19, 2013 - Have you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thrown around terms. Comments

E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006

jjennings-clickz-ctor-101513a Nov 15, 2013 - The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in open that we've seen. Columnist Jeanne Jennings shares these insights and more. Comments

Personalization: Not Just for Websites Anymore

personalization Jul 30, 2013 - What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Comments

Being Patient (and Self-Sufficient) in Today's Email World

Jul 6, 2012 - Taking the time to adapt and use the technology and data we have today can help you become more self-sufficient if you're willing to do the work. Comments

Establish and Protect Your Brand - Both Online and Off

Jun 27, 2012 - Your brand and your customers are of the utmost importance to your success, so why not go the extra mile to protect them both? Comments

Avoid the ISP War on Graymail

Jun 20, 2012 - Four tips for marketers to ensure their email messages get delivered. Comments

Choice Should Be the Default

Jun 6, 2012 - Ensure that you are giving your customers choice as a default in how or what they want to be communicated about. Comments

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