Email deliverability

shutterstock-105905384

The Evolving Mobile Inbox: Competing with Smartphone Distractions

Nov 27, 2013 - Email triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't do that!). How can marketers compete with just a split second to engage? Comments

Myths and Realities of Responsive Design and the Mobile Inbox

jimdavidsonnov Nov 19, 2013 - Have you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thrown around terms. Comments

E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006

jjennings-clickz-ctor-101513a Nov 15, 2013 - The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in open that we've seen. Columnist Jeanne Jennings shares these insights and more. Comments

Personalization: Not Just for Websites Anymore

personalization Jul 30, 2013 - What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Comments

Being Patient (and Self-Sufficient) in Today's Email World

Jul 6, 2012 - Taking the time to adapt and use the technology and data we have today can help you become more self-sufficient if you're willing to do the work. Comments

Establish and Protect Your Brand - Both Online and Off

Jun 27, 2012 - Your brand and your customers are of the utmost importance to your success, so why not go the extra mile to protect them both? Comments

Avoid the ISP War on Graymail

Jun 20, 2012 - Four tips for marketers to ensure their email messages get delivered. Comments

Choice Should Be the Default

Jun 6, 2012 - Ensure that you are giving your customers choice as a default in how or what they want to be communicated about. Comments

The Great E-Appending Debate

May 9, 2012 - Do you want to invest in the short-term gain and long-term loss or invest in the long-term gain with lots of hard work? Comments

When Making Money Costs You Money

Apr 25, 2012 - When you base your ad sales solely on the size of your list, you not only paint yourself into a corner, you are destined for deliverability issues. Comments

FTC Regulations and Email Marketing

Apr 11, 2012 - What can email marketers learn from the FTC's final privacy report? Comments

Active or Inactive? That Is the Question

Mar 28, 2012 - Five scenarios where consumers are regarded as "active users" and a look at how active they really are. Comments

Email Deliverability Takes a Turn for the Worse

Mar 20, 2012 - After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Comments

Challenge: Live a Week in Your Customers' Shoes

Feb 29, 2012 - Sometimes it's best to take a step back and look at it your marketing from the perspective of the most important people to your company: your customers. Comments

The Dark Side of Email Marketing

Feb 15, 2012 - We have to face the facts: everyone gets their email stream blocked at some point in their digital communications career. Comments

'Groundhog Day' for Email Marketers

Feb 1, 2012 - If you keep sending the same non-targeted, irrelevant messages over and over, you can expect one result. Comments

How Bounces Affect a Subscriber's Status

Jan 18, 2012 - Looking at email bounces from an ISP's perspective. Part four in a four-part series. Comments

Don't Ignore Customer Preferences

Dec 21, 2011 - There are still brands out there that don't have a true understanding of the need to follow customer preferences. Make sure your brand isn't one of them. Comments

Looking Back at 2011 to Move Forward in 2012

Dec 7, 2011 - Steps that all marketers should take in the new year based on what we learned in 2011. Comments

How MTAs Handle Bounces

Nov 23, 2011 - A look at how bounces are handled in the underbelly of the Internet. Comments

Getting to the Point at Point of Sale

Nov 9, 2011 - Keep in mind upfront costs, backend costs, and the true value of the resulting email address. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...