Email deliverability

Choice Should Be the Default

Jun 6, 2012 - Ensure that you are giving your customers choice as a default in how or what they want to be communicated about. Comments

The Great E-Appending Debate

May 9, 2012 - Do you want to invest in the short-term gain and long-term loss or invest in the long-term gain with lots of hard work? Comments

When Making Money Costs You Money

Apr 25, 2012 - When you base your ad sales solely on the size of your list, you not only paint yourself into a corner, you are destined for deliverability issues. Comments

FTC Regulations and Email Marketing

Apr 11, 2012 - What can email marketers learn from the FTC's final privacy report? Comments

Active or Inactive? That Is the Question

Mar 28, 2012 - Five scenarios where consumers are regarded as "active users" and a look at how active they really are. Comments

Email Deliverability Takes a Turn for the Worse

Mar 20, 2012 - After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Comments

Challenge: Live a Week in Your Customers' Shoes

Feb 29, 2012 - Sometimes it's best to take a step back and look at it your marketing from the perspective of the most important people to your company: your customers. Comments

The Dark Side of Email Marketing

Feb 15, 2012 - We have to face the facts: everyone gets their email stream blocked at some point in their digital communications career. Comments

'Groundhog Day' for Email Marketers

Feb 1, 2012 - If you keep sending the same non-targeted, irrelevant messages over and over, you can expect one result. Comments

How Bounces Affect a Subscriber's Status

Jan 18, 2012 - Looking at email bounces from an ISP's perspective. Part four in a four-part series. Comments

Don't Ignore Customer Preferences

Dec 21, 2011 - There are still brands out there that don't have a true understanding of the need to follow customer preferences. Make sure your brand isn't one of them. Comments

Looking Back at 2011 to Move Forward in 2012

Dec 7, 2011 - Steps that all marketers should take in the new year based on what we learned in 2011. Comments

How MTAs Handle Bounces

Nov 23, 2011 - A look at how bounces are handled in the underbelly of the Internet. Comments

Getting to the Point at Point of Sale

Nov 9, 2011 - Keep in mind upfront costs, backend costs, and the true value of the resulting email address. Comments

What Is a Bounce?

Oct 26, 2011 - Be sure you can interpret and respond to the machine responses when email fails to be delivered to its intended recipient and know how to fix it. Part two in a three-part series. Comments

What Haunts Email Marketers

Oct 12, 2011 - Four misconceptions that have arisen from urban legends that are haunting email marketers and need to be debunked. Comments

How Email Works...

Sep 28, 2011 - A behind the scenes look at the inner workings of email bounces and MTAs. Comments

Holiday Preparedness

Sep 14, 2011 - Four ways to ensure your messages actually make it to consumers' inboxes this holiday season. Comments

The Crowded Inbox

Aug 31, 2011 - Three of the many email providers that are creating better methods for their users to sort through the inbox clutter. Comments

Privacy vs. Profit: The Emerging Privacy Economy

Aug 17, 2011 - Three key guidelines to help bring customers back to your site...without creeping them out. Comments

Rules and Regulations of Digital Communications Around the World

Jul 20, 2011 - How marketers can keep up with the changing legislation in the U.S, Canada, the European Union, and Asia Pacific. Part two in a two-part series. Comments

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