Marketing News & Expert Advice
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Email marketing
Over 50 Percent of Unique Email Opens Now Mobile
Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments
Email Marketing Isn't Dead - You're Probably Just Using It Wrong
Sep 2, 2013 -
Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually - not as a demographic.
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3 Ways to Avoid a Holiday Scrooge-Fest
Aug 27, 2013 -
Marketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not only what could go wrong, but also the triggers that can cause a cross-team Scrooge-fest.
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Branded Content Loves Email
Aug 22, 2013 -
There's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now.
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4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond
Aug 21, 2013 -
Mastering engagement will determine whether your email program ultimately succeeds or fails.
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Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter
Aug 19, 2013 -
Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks.
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What's an Email Hash, Anyway?
Aug 14, 2013 -
By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important.
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On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon!
Aug 13, 2013 -
Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mixing it up in any way you can.
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Insider Tips for the Perfect Headline: Email, Mobile, or Social
Aug 8, 2013 -
Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content.
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Size or Specialization?
Aug 8, 2013 -
What the Publicis Omnicom merger means for email marketers.
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Gmail Tabs: An Opportunity, Not a Threat
Aug 5, 2013 -
Marketers - there's no need to panic. If your emails are engaging, customers will find them.
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What Does Salesforce's ExactTarget Acquisition Mean for Marketers?
Oct 3, 2013 -
Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers?
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3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization
Oct 2, 2013 -
Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis.
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ExactTarget Connections: Customer Communication Happens Anywhere
Oct 1, 2013 -
The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned.
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65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Sep 26, 2013 -
With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications.
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The Importance of Data Trees
Sep 16, 2013 -
When you have a data tree showing behavior from send through conversion it makes the analysis much easier.
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Email Is History
Sep 11, 2013 -
One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username."
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Leaky Bucket? Strategies for Managing Unsubscribes
Sep 10, 2013 -
Effective email marketing means getting the right content to your subscribers and getting that content to them when they want it.
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Say 'I Do' to a Holiday Email Planning Process
Sep 9, 2013 -
Holiday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do."
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The Fastest Growing and Most Valuable Email Marketing Companies
Sep 5, 2013 -
A fresh look at the email-related companies making a splash in the private sector and public markets.
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How to Create Customer Personas That Make an Impact
Sep 3, 2013 -
Here are just three of the ways you can collect and analyze data from your customers to create personas.
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MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
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- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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