Email marketing

elf-yourself

5 Best Practices to Steal for Your Holiday Marketing Campaign

Sep 30, 2014 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app, and HubSpot and its valuable gift to clients. Comments

"Come Back!" - The Abandoned Customer Basket

eshopping-cart Sep 26, 2014 - Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales. Comments

Insights, Tricks, Mistakes, and Future Trends Digital Marketers Should Know [Video]

ClickZ Live Mobile App Sep 25, 2014 - In these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital marketers at Yahoo, Amazon, Hootsuite, and more. Comments

Unsubscribe Best Practices and Beyond

unsubscribe-shutterstock-157057739 Sep 24, 2014 - Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things you can do to deal with unsubscribe issues. Comments

Digital Tops Marketing Priorities for Retailers This Holiday Season [Study]

in-store-retail Sep 22, 2014 - Only 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness." Comments

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

complaints66 Sep 17, 2014 - Successful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement metrics. Comments

Email Newsletters: Work Smarter, Not Harder

emailcampaign Sep 15, 2014 - Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to produce an email newsletter. Comments

What Is an ESP?

email-tricks Sep 11, 2014 - Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the marketing cloud? Comments

2014’s Fastest-Growing and Most Valuable Email Marketing Companies

email-growth-profit Sep 4, 2014 - In this third annual review, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success. Comments

"If I Tell You the Answer, What Will You Do With It?"

Concept image of a cloud question mark Sep 4, 2014 - Analysts need to be able to get beyond the numbers and understand what people are trying to do with the data they're asking you to provide. Only then can you supply valuable insights for your clients. Comments

Best Practices for Turning Back-to-School Searches Into Purchases

fathers-day-mobile-shopping Sep 2, 2014 - A recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping process. Comments

Your Customer’s Life Is Happening NOW - How Are You Responding?

everything-now-world Sep 2, 2014 - Consumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "now"? Comments

Kill It With Fire! 5 Best Practices That Need to Go Away

angry-email Aug 27, 2014 - These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die out. Comments

Savvy Seniors: Engaging the 65+ Online Shopper

senior-ecommerce-tablet Aug 26, 2014 - Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them into loyal, long-term customers. Comments

Why MailChimp Is Killing Auto-Responders: The Rise of CRM

MailChimp Aug 25, 2014 - New features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small businesses? Comments

4 Ways to Keep Your Email Marketing Alive

emailcampaign Aug 21, 2014 - Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing campaigns fresh and effective. Comments

Dos and Don’ts of Email Remarketing

email-marketing2 Aug 21, 2014 - By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective. Here are some best practices for email remarketing. Comments

Marketing Automation Tools for Smaller Tasks

automation-shutterstock-136061006 Aug 21, 2014 - While they may not be looking for advanced solutions, small businesses can benefit from many simple, free marketing automation tools. Here's a look at several of the options available. Comments

5 Tips for Winning Triggered Email Product Review Campaigns

mobile-email Aug 20, 2014 - Implementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist Margaret Farmakis shares 5 tips for effective triggered email product review campaigns. Comments

Email Marketing’s Day in the Sun

emails-day-in-the-sun Aug 19, 2014 - As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovations to optimize their email messaging impact? Comments

Locating Your Customers in the Multi-Channel Maze

A maze Aug 18, 2014 - As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track of them. How can we maintain personalization in the multi-channel space? Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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