email marketing


Go live! The top 5 open-time personalization testing opportunities

Oct 16, 2015 - What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engagement by using these five tips. Comments

How to earn Cubs status for your email program

stats-cubs-646817886-f084c4d8dd-z Oct 14, 2015 - Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of your strategy to improve your stats. Comments

4 ways to create personalized marketing messages

mobile-email Oct 12, 2015 - One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns. Comments

Email is eating mobile, part 2

mobilefirst Oct 9, 2015 - As the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent structure and mobile devices. Comments

Email primetime: connect with customers on their schedules

time-target-shutterstock-185989004 Oct 7, 2015 - When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience. Comments

Taking Risks to Grow Your List

growthplant Oct 2, 2015 - Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider the long-term impact first. Comments

5 Tips to Make Sure Your Content Connects with the C-Suite

king-queen-crown Sep 29, 2015 - What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so. Comments

How Is UGC Changing Content Marketing?

usergeneratedcontent Sep 29, 2015 - Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. Comments

5 Tips for Making Your Migration to a New MAP as Painless as Possible

email-automation-shutterstock-166673096 Sep 29, 2015 - These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system. Comments

9 Questions to Ask When Selecting an Email Agency

question-shutterstock-243519616 Sep 24, 2015 - Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the needs of your business. Comments

8 Items to Get Your Holiday Season off to a Head Start

holiday-email Sep 23, 2015 - The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to determine how prepared you are. Comments

Travel Brands Master Email Marketing While Retailers Miss the Mark

travel-image-2015 Sep 18, 2015 - What email marketing skills can retailers learn from the strong performance of the travel industry? Comments

How Email Works, Part Four: Measurement and Tracking

email-marketing-stories Sep 3, 2015 - In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data. Comments

When Good Shoppers Stray

left-shopping-cart-shutterstock-294431735 Aug 31, 2015 - Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abandoned carts and complete their transactions. Comments

Real-Time Analytics: What Is It Good For?

shutterstock-169085528-trends Aug 25, 2015 - Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effectively utilize real-time analytics. Comments

2015’s Fastest-Growing and Most Valuable Email Marketing Companies

email-marketing-changes Aug 24, 2015 - In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success. Comments

The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

avoid-mistakes-shutterstock-241851016 Aug 21, 2015 - Learning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swift and profitable ROI. Comments

Long Live Long-Form: The Hidden Value of Blogs

Knowledge Aug 20, 2015 - Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Comments

Email Marketing: The Best Is Yet To Be!

mobile-email Aug 18, 2015 - Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology continues to evolve. Comments

The End of an Era: One-to-One Marketing Is Dead

evolve-or-die-shutterstock-125282522 Aug 17, 2015 - You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing strategies passé in practice? Comments

Marketers: What’s On Your Tech Chart?

marketing-control Aug 14, 2015 - Tech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organize and explain complex data. Comments

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2015 Holiday Email Guide

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Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
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