email marketing

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5 Tips to Get Your Brand Noticed Online in 2015

Nov 10, 2014 - Online branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015. Comments

To Blast or Not to Blast?

email-marketing2 Nov 5, 2014 - The concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Comments

Happy After Halloween: Let the Holiday Email Begin!

shutterstock-160880582 Nov 3, 2014 - What can you do to make your holiday email marketing programs stand out from the crowd and really sparkle this season? Comments

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

googleinbox Oct 30, 2014 - This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers. Comments

Google Inbox Could Make It Easier to Ignore Email

google-logo-square Oct 27, 2014 - As content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed aside. Comments

Two Critical But Often Overlooked Email Marketing Metrics

metrics-that-matter Oct 27, 2014 - Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy. Comments

How the Key Trends in Marketing Play Out in Practice

digital-marketing-trends-1 Oct 27, 2014 - The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Comments

3 Cyber Monday Mistakes to Avoid

cyber-monday-mistakes Oct 21, 2014 - When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Comments

5 Reasons Why Content Marketing Should Elevate Your Email Program

content-shutterstock-153628586 Oct 16, 2014 - Email marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between email and content. Comments

Ask These Questions - Now - to Reshape Your Email Strategy in 2015

email-marketing-help-improve-sales Oct 15, 2014 - Asking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning. Comments

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

risk-dial Oct 13, 2014 - Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often. Comments

11 Simple Changes That Would Improve This Email: Gentle Critique

email-growth-profit Oct 13, 2014 - This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Comments

Putting the Life Back in Your Customer Lifecycle

customer-lifecycle Oct 10, 2014 - If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to them. Comments

The Importance of Personalization

coke-personalizedbottles Oct 9, 2014 - Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon. Comments

What Is the One Word You Need to Know to Drive Digital Marketing Success?

Photo of people covering their faces with cards picturing question marks Oct 8, 2014 - Marketers must exercise restraint when it comes to their communication with consumers, and only send relevant, appropriate emails and messages. Comments

The Keys to the Cloud

Cloud computers Oct 8, 2014 - Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Comments

5 Best Practices to Steal for Your Holiday Marketing Campaign

elf-yourself Sep 30, 2014 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app, and HubSpot and its valuable gift to clients. Comments

"Come Back!" - The Abandoned Customer Basket

eshopping-cart Sep 26, 2014 - Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales. Comments

Insights, Tricks, Mistakes, and Future Trends Digital Marketers Should Know [Video]

ClickZ Live Mobile App Sep 25, 2014 - In these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital marketers at Yahoo, Amazon, Hootsuite, and more. Comments

Unsubscribe Best Practices and Beyond

unsubscribe-shutterstock-157057739 Sep 24, 2014 - Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things you can do to deal with unsubscribe issues. Comments

Digital Tops Marketing Priorities for Retailers This Holiday Season [Study]

in-store-retail Sep 22, 2014 - Only 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness." Comments

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