email marketing

behavioral-data-targeting

Marketing’s Declaration of Independence

Jul 8, 2015 - Gone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apart and ultimately lead to more action. Comments

Millennials: The Shopping Cart Masters

cart-abandonment Jun 30, 2015 - Millennials may abandon their online shopping carts, but reminder emails should take the right tone - this demographic is far more likely to revisit those carts, even on another device. Comments

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

lululemon Jun 24, 2015 - At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weigh in. Comments

Marketers Should Protect The Customer Journey

consumers-mobile-reading Jun 24, 2015 - Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust. Comments

Contextual Relevance Isn't Sexy, But It Is Necessary

email-tricks Jun 23, 2015 - While marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated practices. Comments

How Important Is the Automation Skillset to Young Marketers?

wizard-automation Jun 23, 2015 - People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marketers to acquire. Comments

New Email Metric? Click-to-Smile

Happy fingers Jun 17, 2015 - While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands. Comments

UGC Is the Key to Instagram Success [Study]

instagram-icon-large Jun 12, 2015 - User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. Comments

4 Opportunities to Double Down on Data

emailcampaign Jun 9, 2015 - Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Comments

Is It Smart Digital Marketing - Or Is It Creepy?

email-marketing-stories Jun 9, 2015 - Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers. Comments

Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

email-data-marketing Jun 8, 2015 - While big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for email marketers. Comments

How Email Works, Part One: The Story of "Send"

email-marketing-changes Jun 4, 2015 - Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens when you press "send." Comments

Reaching the Product Page Abandoner

cart-abandonment Jun 2, 2015 - Product page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popular, though they ought to be. Comments

Email: This Summer's Action-Packed Blockbuster

Superhero May 27, 2015 - Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic emails. Comments

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

mailbox May 22, 2015 - As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls like viewability and bots. Comments

Coming Soon To A Marketing Cloud Near You

A graphic of a jigsaw in the cloud emerging from a laptop May 20, 2015 - Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Comments

Top Eight Takeaways from IBM Amplify

sandiego-ibm-amplify May 20, 2015 - Customer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Comments

Honoring Your Email Program This Memorial Day Weekend

memorialday-email May 18, 2015 - As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn't seem to cheaply hop on the holiday bandwagon? Comments

Just Add Data to Boost Your Email and Digital Marketing Performance

email-data-marketing May 11, 2015 - Using smart data in your email marketing efforts can help boost the performance of your campaigns. Comments

Why Location-Based Emails Are So Important for Your Brand

locations-context May 7, 2015 - Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement. Comments

Lessons From the High-Stakes World of Political Email

shutterstock-116259859 May 7, 2015 - ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes like the political pros. Comments

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