Marketing News & Expert Advice
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eMarketer
Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments
The Importance of Mobile Search in the Asian Market
Dec 14, 2011 -
Mobile penetration within developing markets continues to grow with Asia leading the way. Consider these reports.
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SEM Tips for Travel and Hospitality Businesses
Sep 13, 2010 -
Many hotels use Google AdWords to drive bookings but few manage to use search strategically to provide the right information to potential customers at the right time.
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Content and the Always-On Mobile Millennials
Jun 25, 2013 -
The unique preference of Millennials for the intersection of video, social, and mobile means that marketers specifically targeting them now have extremely powerful choices at their own fingertips.
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Getting Ready for Real Time
Mar 20, 2013 -
Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets.
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Don't Forget About Korea!
Jan 14, 2013 -
From a digital perspective, Korea has seen tremendous growth across some key channels online. Let's take a look at some of this growth.
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The 4 Most Important Online Advertising Opportunities in 2013
Jan 8, 2013 -
It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile.
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It's Duh-Duh-Duh…Digital Stupid
Nov 26, 2012 -
Regardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation for leveraging open-platform consumer experiences.
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Email Advertising Still Delivers Productive Ad Results
Oct 16, 2012 -
With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel.
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Social Media to Marketers: Get Over Yourself!
May 29, 2012 - Five ways to break through. Comments
Engagements > Fans
Feb 29, 2012 - The value of investing in social media can create lasting value for your brand with great effect. Comments
The Real Story of Online Advertising Spending
Jan 27, 2012 - Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline. Comments
Report: Online Ads To Beat Print Spend For First Time
Jan 19, 2012 - Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
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