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World Emoji Day Illustrates Global Impact

Jul 17, 2015 - While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. Comments

5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

marketing-platform Jul 16, 2015 - Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, are a few common mistakes marketers make. Comments

A Revolution in Marketing Affairs

digital-marketing-tips Jun 22, 2015 - Just as the advent of gunpowder changed military strategy forever, digital innovations like smartphones and social media are changing the way humans interact and as a result, marketing. Comments

The Future Is Personalized

personalization Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content. Comments

Instagram Beefs Up Ad Offerings

instagram-icon-large Jun 2, 2015 - In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its targeting capabilities. Comments

Why Mobile Is Content Marketing's Missing Link

video-nielsen May 28, 2015 - It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year. Comments

Five Ways to Market to Millennials Online

millennials-social-media May 21, 2015 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $200 billion in buying power. Comments

Mobile Commerce to Increase 32 Percent This Year

global-strategy-e-commerce May 15, 2015 - According to new eMarketer research, mobile commerce - which currently makes up 22 percent of the e-commerce share - will go up to $77 billion this year, doubling again by 2019. Comments

Could Facebook's Video Growth Steal YouTube's Limelight?

facebook-f-2013 Apr 23, 2015 - Not even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to YouTube's dominance to date. Comments

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

facebookandtwitter Mar 27, 2015 - New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by 2017, while Google and Yahoo’s share will decline. Comments

Indonesia Leads Penetration of Global Mobile Facebook Users

facebook-mobile-indonesia Mar 10, 2015 - Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Comments

How Is Data Changing Programmatic Buying?

real-time-bidding-programmatic Jan 28, 2015 - As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers. Comments

Social Media Will Have 5.4M More Users by 2016

social-mediaw Jan 15, 2015 - Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior citizens are joining Facebook. Comments

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

shutterstock-152196302 Dec 19, 2014 - eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend will reach $159 billion, or 63 percent of global digital ad spend. Comments

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

mobilesmartphones Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

North American Advertisers Will Invest $33 Per Social Network User in 2014

north Jan 7, 2014 - Social network advertising spending in North America will be the highest over the next two years, eMarketer says. Comments

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

campaigner-header-image Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

Content and the Always-On Mobile Millennials

video-blog Jun 25, 2013 - The unique preference of Millennials for the intersection of video, social, and mobile means that marketers specifically targeting them now have extremely powerful choices at their own fingertips. Comments

Getting Ready for Real Time

realtime Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets. Comments

Don't Forget About Korea!

arrows Jan 14, 2013 - From a digital perspective, Korea has seen tremendous growth across some key channels online. Let's take a look at some of this growth. Comments

The 4 Most Important Online Advertising Opportunities in 2013

facebookvspinterest Jan 8, 2013 - It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile. Comments

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