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Getting Ready for Real Time

Dilip Venkatachari  |  Analyzing Customer Data

Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets. Comments

Marko Muellner  |  Social Commerce

The 4 Most Important Online Advertising Opportunities in 2013

facebookvspinterest Jan 8, 2013 - It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile. Comments

Amy Manus  |  Data-Driven Marketing

It's Duh-Duh-Duh…Digital Stupid

three-screens Nov 26, 2012 - Regardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation for leveraging open-platform consumer experiences. Comments

Hollis Thomases  |  Media Planning

Email Advertising Still Delivers Productive Ad Results

isolated-laptop Oct 16, 2012 - With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Comments

Heidi Cohen  |  Actionable Analysis

Social Media to Marketers: Get Over Yourself!

May 29, 2012 - Five ways to break through. Comments

Nick Cifuentes  |  Social Media

Engagements > Fans

Feb 29, 2012 - The value of investing in social media can create lasting value for your brand with great effect. Comments

Gary Stein  |  Strategies

The Real Story of Online Advertising Spending

Jan 27, 2012 - Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline. Comments

Christopher Heine  |  Ad Spend

Report: Online Ads To Beat Print Spend For First Time

Jan 19, 2012 - Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Comments

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