Jan 7, 2014 - Social network advertising spending in North America will be the highest over the next two years, eMarketer says. Comments
Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments
Jun 25, 2013 - The unique preference of Millennials for the intersection of video, social, and mobile means that marketers specifically targeting them now have extremely powerful choices at their own fingertips. Comments
Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets. Comments
Jan 14, 2013 - From a digital perspective, Korea has seen tremendous growth across some key channels online. Let's take a look at some of this growth. Comments
Jan 8, 2013 - It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile. Comments
Nov 26, 2012 - Regardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation for leveraging open-platform consumer experiences. Comments
Oct 16, 2012 - With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Comments
Feb 29, 2012 - The value of investing in social media can create lasting value for your brand with great effect. Comments
Jan 27, 2012 - Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline. Comments
Jan 19, 2012 - Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Comments
Dec 14, 2011 - Mobile penetration within developing markets continues to grow with Asia leading the way. Consider these reports. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.