eMarketer

facebookandtwitter

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

Mar 27, 2015 - New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by 2017, while Google and Yahoo’s share will decline. Comments

Indonesia Leads Penetration of Global Mobile Facebook Users

facebook-mobile-indonesia Mar 10, 2015 - Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Comments

How Is Data Changing Programmatic Buying?

real-time-bidding-programmatic Jan 28, 2015 - As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers. Comments

Social Media Will Have 5.4M More Users by 2016

social-mediaw Jan 15, 2015 - Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior citizens are joining Facebook. Comments

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

shutterstock-152196302 Dec 19, 2014 - eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend will reach $159 billion, or 63 percent of global digital ad spend. Comments

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

mobilesmartphones Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

North American Advertisers Will Invest $33 Per Social Network User in 2014

north Jan 7, 2014 - Social network advertising spending in North America will be the highest over the next two years, eMarketer says. Comments

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

campaigner-header-image Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

Content and the Always-On Mobile Millennials

video-blog Jun 25, 2013 - The unique preference of Millennials for the intersection of video, social, and mobile means that marketers specifically targeting them now have extremely powerful choices at their own fingertips. Comments

Getting Ready for Real Time

realtime Mar 20, 2013 - Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time nuggets. Comments

Don't Forget About Korea!

arrows Jan 14, 2013 - From a digital perspective, Korea has seen tremendous growth across some key channels online. Let's take a look at some of this growth. Comments

The 4 Most Important Online Advertising Opportunities in 2013

facebookvspinterest Jan 8, 2013 - It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile. Comments

It's Duh-Duh-Duh…Digital Stupid

three-screens Nov 26, 2012 - Regardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation for leveraging open-platform consumer experiences. Comments

Email Advertising Still Delivers Productive Ad Results

isolated-laptop Oct 16, 2012 - With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Comments

Social Media to Marketers: Get Over Yourself!

May 29, 2012 - Five ways to break through. Comments

Engagements > Fans

Feb 29, 2012 - The value of investing in social media can create lasting value for your brand with great effect. Comments

The Real Story of Online Advertising Spending

Jan 27, 2012 - Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or offline. Comments

Report: Online Ads To Beat Print Spend For First Time

Jan 19, 2012 - Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Comments

The Importance of Mobile Search in the Asian Market

mobilechina Dec 14, 2011 - Mobile penetration within developing markets continues to grow with Asia leading the way. Consider these reports. Comments

SEM Tips for Travel and Hospitality Businesses

adwordsupperhse1 Sep 13, 2010 - Many hotels use Google AdWords to drive bookings but few manage to use search strategically to provide the right information to potential customers at the right time. Comments

Case Studies for Innovative Branding: Fashion

May 20, 1999 - Innovative marketers use integrated sponsorships to build their brands. Bobbi highlights the benefits of Alloy Online's recent partnership with Seventeen Online, truly a marriage of the right brand to the right content environment. A partnership that... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs