engagement

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Does Your Content Connect?

Dec 19, 2014 - While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Comments

Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience Platform

sitecore8-analytics-report1 Dec 18, 2014 - A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing customer data. Comments

Bloomingdale's Focuses on Instagram Community With New Holiday Campaign

bloomies2 Dec 17, 2014 - The Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the Bloomingdale's website. Comments

Looking Good While Doing Good: Cause Marketing and the Holidays

shutterstock-230887741 Dec 15, 2014 - Many brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their good deeds. Comments

Shazam Brings Targeted Ads In-Store

shutterstock-187402832 Dec 2, 2014 - Partnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the popular app as a marketing tool. Comments

6 Brands That Are Killing It on Instagram

instagram-collage Dec 2, 2014 - These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms out there. Comments

2015 Trend to Watch — The Social Homecoming of Brands

Social Media Sharing Dec 1, 2014 - As competition on traditional social platforms grows fierce, many brands are realizing that they can create engaging social spaces for consumers on their own websites. Comments

Mobile Ads Drive Differing In-Store Visits Depending On Sector

shutterstock-152196302 Nov 25, 2014 - A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical. Comments

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

online-contest Nov 21, 2014 - Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? Read on to find out. Comments

HarperCollins Campaign Streams New Book One Word at a Time

spritz harpercollins Nov 20, 2014 - To increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train stations. Comments

The Good, the Bad, and the Leaky Bucket of Digital Marketing

shutterstock-160355549-leaking-bucket Nov 19, 2014 - It's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one. Comments

Parallax Scrolling and SEO: What You Should Know Before Designing a Website

11nov14-parallax-scrolling-navneet-nike-parralax-pic Nov 18, 2014 - Parallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly. Comments

User Motivation Is Key to Social Engagement for Brands in China [Study]

engagement-consideration-seo Nov 17, 2014 - OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Comments

Uber and Spotify Partnership Lets Consumers Play DJ

uber-spotify Nov 17, 2014 - Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their rides. Comments

3 Must-Have Features for Successful Native Ad Campaigns

nativeadimage Nov 17, 2014 - Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Comments

Taylor Swift "Coincidentally" Launches App After Pulling Music Off Spotify

taylor Nov 12, 2014 - Just one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while allowing fans to interact with its latest music video. Comments

Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares

whirlpool Nov 12, 2014 - Whirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank their families for everyday expressions of love. Comments

No Need for Rogue Mobile

mobilephone77 Nov 12, 2014 - Mobile marketing best practices begin with setting solid goals and determining how to best measure. Comments

7 Content Creation Tools for the Graphically Challenged

pinwords-example Nov 12, 2014 - These seven resources can help you make your content more visually appealing, something that has been proven to increase engagement. Comments

VIDEO: Mom’s the Word for McDonald’s and Quaker

marketing-to-moms Nov 11, 2014 - When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear what McDonald's and Quaker are doing. Comments

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]

brian-solis-clickz-live Nov 6, 2014 - In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." of engagement can change marketing. Comments

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