engagement

Improv

Improv Isn't Just for Comedy

Apr 17, 2014 - Using the techniques of improvisational comedy can help you improve your business presentations, collaborations, and management skills. Comments

Triggered Email Messages: Keys to Success

triggered-email Apr 14, 2014 - Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates. Comments

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!

the-role-of-digital-in-tv Apr 10, 2014 - A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows. Comments

Marketing in the Age of VRM and Customer Engagement

vendor-relationship-management Apr 10, 2014 - The next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So what will marketing automation look like when Millennials freely disclose information about their tastes... Comments

Promoting Your Social Presence

social-media-marketing Apr 9, 2014 - How can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for increasing your social presence. Comments

Breaking Down Pinterest’s Updated Policies and What This Means for Marketers

pinterest-logo Apr 3, 2014 - With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Comments

Personalization: Why Having a Dialogue Is Not Enough

personalization Apr 1, 2014 - Now, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of silent conversations and contexts that will distinguish themselves from the rest. Comments

Give Me Mobile-First or Give Me Death

mobileads Apr 1, 2014 - Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requires a new set of strategies and expertise. Comments

#CZLNY: The Digital Priority List - A Short Guide to ClickZ Live and Your Digital Life

priority-rubber-stamp Apr 1, 2014 - It's important to keep your digital marketing priorities in check. Here's a look at some things to focus on in the coming year, and which sessions to check out at ClickZ Live New York to help you do so. Comments

How Talking to Your Fridge Will Change Marketing

technology-evolution Mar 31, 2014 - What happens in a world where we no longer need to physically interact with our technology? What happens in a world where a mere statement is enough? Comments

IBM Invests $100 Million to Expand Its Marketing Consulting Business

large-ibm-logo Mar 28, 2014 - IBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new hires. Comments

Thismoment Lets Brands Create Content Playlists

thismoment-playlist-content-cloud Mar 28, 2014 - Thismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the company calls them. Comments

Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales

mobileads Mar 28, 2014 - Mobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publishers to use their offline magazines to drive online ad engagement and digital subscriptions. Comments

Lithium Technologies Acquires Klout

lithium-klout Mar 27, 2014 - In a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels," Lithium says. Comments

To Post or Not to Post

Social media Mar 27, 2014 - What are brands' roles in our social media lives? How often should they post or share content, and what format is the most desired and impactful? Comments

Marketers Struggling to Reinvent Themselves

Data Binary Mar 26, 2014 - While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," integration is key. Comments

Is What’s Old Really New in Direct Marketing?

direct-marketing Mar 25, 2014 - Many successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big data" world. Comments

The Hierarchy of Social Engagement Value

Social media Mar 21, 2014 - In the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, user-generated content, videos, and real-world events. Comments

Catching the Elusive Creature: The "Profitable Publisher"

digital-publishing Mar 21, 2014 - Profitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying revenue streams. Comments

Twitter Study: Which Tweets Get the Most Engagement?

retweet-percentage-tv Mar 20, 2014 - Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken into segments like news, TV, sports, music and government to show what worked in each sector. Comments

IAB Releases In-Image Advertising Primer

iab Mar 20, 2014 - The paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Comments

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