Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

Nov 25, 2015 - Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing and dancing this week. Oh and don't forget the Thanksgiving turkey! Comments

How to use Pinterest Group Boards to drive traffic and increase engagement

pinterest-fashion-popular-500 Nov 24, 2015 - Here's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive traffic to brands' websites. Comments

One profile to serve them all: how a unified customer view drives mar-tech bliss

one-ring-to-rule-flickr-13583362554-97d89bede0-b Nov 24, 2015 - In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey. Comments

Traveling at the speed of culture: can marketing automation keep up?

oreo-bling-bling Nov 23, 2015 - For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement. Comments

Building brand advocates in a connected world

my-gen-1 Nov 20, 2015 - To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such as Facebook. Comments

TV everywhere: the new marketer opportunity

tv-homepage-flickr-2784547940-0c076e305b-z Nov 20, 2015 - As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare to cater to a multi-screen world. Comments

How Mondelēz International keeps Oreo dynamic with fearless marketing

orea-family Nov 17, 2015 - Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistently remain ahead of the marketing curve. Comments

Content studio helps Marriott corner the market on travel entertainment

marriott-logo Nov 17, 2015 - Marriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming a sequel to its popular short film. Comments

How can you solve your mobile marketing problem?

mobile-mail Nov 17, 2015 - What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for mobile is a recipe for success. Comments

Stay ahead of the statistic: avoid declining deliverability

add-more-email-subscribers Nov 17, 2015 - Here are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers and increase conversions. Comments

Bridging the digital and the physical

nature-laptop-outside-macbook Nov 16, 2015 - To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. Comments

The art and science behind creating magic mobile moments

magic-mobile-flickr-5034204552-edb2a33f73-o-1 Nov 16, 2015 - As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by catering to users' immediate needs. Comments

Why have QR codes taken off in China?

qr-codes-in-china-clickz-live-screenshot Nov 15, 2015 - In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat. Comments

Starbucks shows the power of silence during the red cup controversy

starbucks-redcups Nov 13, 2015 - Starbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting its fanbase do the talking. Comments

Why programmatic ad buying is more important than you think

programatic-buying-walle Nov 13, 2015 - What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increase ROI. Comments

Welcome to the new era of B2B video

watching-video Nov 12, 2015 - Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even rival the quality of B2C ads. Comments

4 E.A.S.Y opportunities you must master before 2016

easy-st-flickr-569593575-4c368e5f9d-z Nov 11, 2015 - Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Comments

Outstream video: the secret weapon for retailers

gifts-xmas Nov 11, 2015 - A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the holiday shopping season. Comments

Interaction helps brands stand out in the vast volume of video

interactive-video Nov 10, 2015 - With so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally increasing engagement. Comments

5 tactics to help build brand loyalty and grow your subscriber list

loyal-audience-768722-640 Nov 10, 2015 - What are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and measure engaging content. Comments

Separating the 'what' from the 'how' in digital marketing

why-how-google-images Nov 10, 2015 - Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their content will reach targeted audiences. Comments

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