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The Case for On-Domain Engagement

Dave Evans  |  Social Media

Aug 28, 2013 - If social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your brand, product, or service? Comments

Eric Phu  |  Strategies

Getting the Most Out of Your Agency Relationship

clientvendorrelationship1 Oct 27, 2010 - Six ways to get the most out of the clients versus agency relationship. Comments

Brandon Cheung  |  Social Media

Your Long-Tail Influencers

angrybird Oct 21, 2010 - We live in a new era of social influence where influencers are no longer limited to journalists and celebrities that speak to millions. As marketers we should start looking at the millions of mini-influencers that speak to small clusters of personal... Comments

Margaret Farmakis  |  Email Marketing Optimization

4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond

emailcampaign Aug 21, 2013 - Mastering engagement will determine whether your email program ultimately succeeds or fails. Comments

Lisa Lacy  |  Strategies

MindMixer Closes $4M Series B; Silverpop Raises $25M in Debt

mindmixer May 1, 2013 - Proceeds will be used for product enhancements and growth, respectively. Comments

Mary Lisbeth D'Amico  |  Media

In-Game Advertising Still Not Drawing Ad Budgets

sponsorpay Nov 29, 2012 - The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allowing users who view the ad to win points or other rewards in the game, is an increasingly attractive... Comments

Melanie White  |  Marketing

VIDEO: ClickZ Talks Engagement With Industry Evangelist

seschi2012-melandmel Nov 28, 2012 - ClickZ's Melanie White catches up with Mel Carson, founder of Delightful Communications, at SES Chicago. Comments

Adrian Lee  |  Analyzing Customer Data

Shifting Sands: The Fall of Facebook and Twitter?

shiftingsandsfeatured Nov 27, 2012 - Facebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital audience. Comments

Simon Small  |  Email Marketing

Three Steps to Email and Social Integration

database Sep 12, 2012 - Here's an integrated email and social strategy based on how we approach it for our clients. Comments

Joni Ngai  |  Analyzing Customer Data

It's Not About the Web Analytics Tool; It Is About Engagement (Part 2)

tools2 Sep 22, 2011 - Consider these approaches to audience engagement and optimising business value using analytics. Comments

Joni Ngai  |  Analyzing Customer Data

It's Not About the Web Analytics Tool; It Is About Engagement (Part 1)

featured-initialcontact Sep 21, 2011 - Forget about web analytics tools. Consider this approach to measure online. Comments

Dominic Powers  |  Email Marketing

Relevancy, Reputation, and Engagement: The Evolution of E-mail Delivery Management

email2 Mar 8, 2011 - When four in five emails sent globally are estimated to be spam, how do you ensure your messaging is relevant? Here are five ways. Comments

Madhu Malkani  |  Asia

Segmenting Your Data to Drive Conversion

conversion21 Nov 9, 2010 - Digital analytics only give an overview of what's happening to the campaign. To drive results, optimise in the following ways. Comments

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