engagement

social-sharing

How to Write an Article That Moves People on Social Media

Mar 27, 2015 - These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Comments

5 Great Ways to Engage Your Employees With Content Marketing

hiring-talented-employees Mar 27, 2015 - Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribute their feedback and critiques. Comments

Unruly Launches Emotional Targeting for Programmatic Video Advertising

emotional-marketing Mar 25, 2015 - The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Comments

Acura Targets Millennials With Musical Tumblr Campaign

acura-logo Mar 25, 2015 - Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car that's popular among Millennials. Comments

Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must Include Your Brand Website

brand-community Mar 20, 2015 - How can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment? Comments

Instagram Followers Don't Equal Engagement [Study]

instagram-icon-large Mar 13, 2015 - A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbucks maintain strong engagement. Comments

Revamped Pepsi Challenge Aims to Attract Millennials

shutterstock-186918995 Mar 13, 2015 - Bringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand trying to do too much at once? Comments

Engagement Matters

shutterstock-105905384 Mar 11, 2015 - Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Comments

Mountain Dew Illustrates the Virtual Reality Trend

mountain-dew Mar 6, 2015 - As virtual reality is featured at more industry events, more brands - such as Mountain Dew, with its virtual reality snowboarding experience - are working it into their marketing strategies. Comments

Expedia Turns to Twitter to Promote Netherlands Tourism

netherlands-windmills Mar 3, 2015 - To show there's more to the country than Amsterdam, the Netherlands Board of Tourism and Expedia are utilizing the social platform to reveal Van Gogh paintings - and chances to win - with retweets. Comments

Email Marketers Are the New Keymasters of Digital Experience

email-keymasters-digital-experience Mar 3, 2015 - Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digital engagements and tracking their efficacy. Comments

Social Media Week: Cult Brands Breed Community

Community Feb 27, 2015 - According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maintain loyal fans, who also have the power to convert detractors. Comments

5 Templates for Successful Social Web Content

social-content-template Feb 27, 2015 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Comments

(Social) Engagement Shouldn’t Just Happen on Valentine’s Day

social-sharing Feb 20, 2015 - Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calendar year-round. Comments

Hallmark Tugs at Consumers' Heartstrings in Valentine's Day Video Campaign

shutterstock-245244253 Feb 13, 2015 - Greeting card company Hallmark has created a microsite featuring emotionally charged video content to drive social sharing and encourage customers to "Put Their Hearts to Paper." Comments

Marketing and Sales to Merge in 3 Years

sales-marketing-aligned Feb 5, 2015 - A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Comments

Twitter "Quick Promote" Targets SMBs

twitter-quick-promote-small-business-ads Feb 4, 2015 - Twitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engagement from lookalike users. Comments

How to Build Organic Growth Organically in Social Media

social-sharing-group Feb 2, 2015 - These three tips can help you build an organic community in social media through non-paid efforts. Comments

Podcast Content Ideas to Captivate Your Audience

podcast-engagement Jan 29, 2015 - Podcasts are experiencing new levels of popularity, so here are some ways your organization can utilize this digital format to promote your brand. Comments

Revenue Jump Reflects Facebook's Mobile Mojo

facebook-mobile-blue Jan 28, 2015 - Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Comments

The Home Depot Rocks Social Media [Study]

home-depot-social-media Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

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