engagement

shutterstock-161305277

How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

Jul 31, 2014 - Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable content that isn't too long and tells a brand’s story. Comments

Twitter Boasts $312 Million Revenue for Q2 as User Base Soars

Twitter Money Jul 30, 2014 - Although Twitter's losses increased in Q2 as well, the platform's share price rocketed up more than 20 percent as investors were soothed by its growth. Comments

A Social Media Presence Isn’t Enough – Brands Need Engagement [Report]

Social Media Manager Jul 30, 2014 - A new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to avoiding alienating them. Comments

Clash of the Titans: Tencent, Alibaba, and the Battle for Digital Dominance in China

battle Jul 29, 2014 - While Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advances, technical innovation, and new initiatives. Comments

The 4 Cs of Customer Engagement: The People Want Content!

four-cs-customer-engagement Jul 29, 2014 - When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these "four Cs": choice, customization, connect, and communicate. Comments

Can Social Help Solve Video Advertising Ad Fraud?

online-video-1 Jul 29, 2014 - By measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a better picture of how their video ad is performing. Comments

Connected TV: The Death of Online Video or the Future of TV?

tvshopper Jul 28, 2014 - Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in order to drive more client success. Comments

13 Metrics to Watch If Your Business Depends on Network Effects (Part 2)

metrics-that-matter Jul 27, 2014 - This is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments

How to Use Digital Entertainment to Drive Content Engagement (Part 2)

comic-strip Jul 23, 2014 - In part two of this look into using digital entertainment for marketing purposes, we have advice on how to use the digital comics industry to provide compelling content marketing. Comments

Content Bubble: Does Anyone Know Whether Content Marketing Works?

shutterstock-153218306 Jul 22, 2014 - Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? Comments

5 Ways to Move the Needle: What I Learned During the World Cup

move-the-needle Jul 22, 2014 - The World Cup had much to teach marketers about how to accelerate growth and popularity - aka how to move the needle. Read on to see what the world's biggest sporting event can teach you. Comments

When It Comes to Audience Engagement, Webinars Still Reign Supreme

webinarboard Jul 22, 2014 - When webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement better than any other type of B2B marketing campaign. Comments

Emotional Contagion and Content Marketing

emotional-marketing Jul 18, 2014 - Emotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpful content, use it to bring out an emotional response in your consumers. Comments

Employee Advocacy Drives Real Results in B2B Tech Sector

employee-advocacy-1 Jul 18, 2014 - Investing in employee advocacy can be an extremely smart decision for B2B technology businesses, as it has been shown to increase reach and generate more shares. Comments

I’m an Instagram Lover and a Fighter – Are Ads Going to Ruin My Relationship?

instagram-collage Jul 17, 2014 - The introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. How can brands make sure they get the basics right? Comments

WeVideo Moves Video Creation to the Cloud for Small-Business Marketers

wevideo-logo Jul 16, 2014 - The video creation platform allows small businesses to create effective video marketing content in the cloud without the expensive, complicated hassle of other products. Comments

Native Advertising Wins in the Symphony of Mobile Life

mobileads Jul 14, 2014 - Marketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Comments

When Lifecycle Messaging Goes All Wrong

angry-email Jul 14, 2014 - As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact. Comments

How to Produce Content That Answers Questions and Educates Everyone

are-you-listening Jul 14, 2014 - Marketing automation tools can help brands learn to stop and listen to their customers, and then produce the appropriate, response-driven content. Comments

Connect, Engage, Collaborate: People-Centric Engagement in a Digital World

customer-relationship Jul 11, 2014 - New innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized experience? Comments

Why Are CPM Rates for Ads Falling?

cpm-rate Jul 11, 2014 - This column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue sources. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...