In-Game Advertising Still Not Drawing Ad Budgets

Mary Lisbeth D'Amico  |  Media

Nov 29, 2012 - The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allowing users who view the ad to win points or other rewards in the game, is an increasingly attractive way for consumers to engage with advertising. Comments