Enterprise PPC

tangled

Enterprise Brands Need a Search Center of Excellence

Mar 27, 2014 - A search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inconsistent KPI tracking across departments and business units. Comments

What Does the Future Hold for AdWords Editor?

googleadwords Jan 21, 2014 - If Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simply chosen not to. Comments

Diet & Exercise PPC Wins: Not Just a New Year's Resolution

john-gagnon-heatmap-jan Jan 9, 2014 - In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new diet ad copy insights. Comments

PPC Goes to Cleveland

A British Airways jet in flight Dec 23, 2013 - PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes to Cleveland. Comments

Five Advanced Geo-Advertising Tips for Paid Search Marketers

globe2 Dec 20, 2013 - Take a look at five areas you may not be thinking of when it comes to using geo-targeting and geographic variables within your paid search campaigns. Comments

5 Ways to Prep Your PPC Advertising for 2014

ppc-fundamentals Dec 18, 2013 - Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Comments

Before Looking to the Future, Here Are 3 AdWords Features You Should Be Using Right Now

snp-175519c6c0c95bff4ad0a81b0d454f5d5bbb-3420718-en-v0 Dec 16, 2013 - As the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's worth pausing to review the current state of paid search advertising. Comments

Better Than Finger-Cooking: Ad Testing Tool Use for the Reluctant Artisan

shutterstock-80870002 Nov 27, 2013 - If you're involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foundations to succeed. Comments

3 Paid Search Trends to Watch for in 2014

ppc-elements-to-test Nov 20, 2013 - Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search landscape in 2014? Comments

5 PPC Iterations You Ignore at Your Peril

ppc-elements-to-test Oct 4, 2013 - Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Comments

Enterprise PPC in Asia Pacific – A Client-side Perspective

Apr 29, 2013 - Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...