Epsilon

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StrongView Leads the Way for Email Marketers

Aug 4, 2014 - After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Comments

Facebook Gives Marketers More Audience Insights

facebook-like May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments

Email Benchmarks: Highest Open Rates in Years

072213-epsilon-benchmark Jul 22, 2013 - If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Comments

Execs & Accounts: Varick Media, Big Spaceship, Electus

Sep 15, 2011 - New execs at Varick Media, Electus, and imc²; Nurun acquires Odopod. Comments

Kellogg’s Will Launch Cross-Digital Data Portal

Aug 29, 2011 - CPG giant builds center for consumers’ mobile, email, social, web, and location info. Comments

Email Marketers Urged to Shore Up Security

Apr 26, 2011 - Online Trust Alliance says email addresses should be considered personally identifiable information. Comments

Epsilon Completes Services Expansion With Aspen Acquisition

epsilon Apr 25, 2011 - As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Comments

Risk vs. Reward of ESPs

Apr 14, 2011 - Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks. Comments

Epsilon's Security Breach Exposes Troubling Trend

Apr 5, 2011 - Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Comments

Email Service Provider Epsilon Hacked

emailhack Apr 4, 2011 - Breach potentially affects millions of email addresses, the BBC reports. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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