Marketing News & Expert Advice
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Epsilon
Email Benchmarks: Highest Open Rates in Years
Jul 22, 2013 - If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Comments
Execs & Accounts: Varick Media, Big Spaceship, Electus
Sep 15, 2011 - New execs at Varick Media, Electus, and imc²; Nurun acquires Odopod. Comments
Kellogg’s Will Launch Cross-Digital Data Portal
Aug 29, 2011 - CPG giant builds center for consumers’ mobile, email, social, web, and location info. Comments
Email Marketers Urged to Shore Up Security
Apr 26, 2011 - Online Trust Alliance says email addresses should be considered personally identifiable information. Comments
Epsilon Completes Services Expansion With Aspen Acquisition
Apr 25, 2011 -
As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios.
Comments
Risk vs. Reward of ESPs
Apr 14, 2011 - Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks. Comments
Epsilon's Security Breach Exposes Troubling Trend
Apr 5, 2011 - Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Comments
Email Service Provider Epsilon Hacked
Apr 4, 2011 -
Breach potentially affects millions of email addresses, the BBC reports.
Comments
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