Marketing News & Expert Advice
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Epsilon
Kellogg’s Will Launch Cross-Digital Data Portal
CPG giant builds center for consumers’ mobile, email, social, web, and location info.
Email Marketers Urged to Shore Up Security
Online Trust Alliance says email addresses should be considered personally identifiable information.
Epsilon Completes Services Expansion With Aspen Acquisition
As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios.
Risk vs. Reward of ESPs
Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks.
Epsilon's Security Breach Exposes Troubling Trend
Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more.
Email Service Provider Epsilon Hacked
Breach potentially affects millions of email addresses, the BBC reports.
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