These new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...
View articleEmail automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things. Read ...
View articleDigital marketing is so broad that you're unlikely to find a single agency that's mastered everything. These tips will help you balance multiple relat...
View articleThanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...
View articleFor successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...
View articleAfter analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...
View articleFacebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Read More...
View articleIf your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Read More...
View articleNew execs at Varick Media, Electus, and imc²; Nurun acquires Odopod. Read More...
View articleCPG giant builds center for consumers’ mobile, email, social, web, and location info. Read More...
View articleOnline Trust Alliance says email addresses should be considered personally identifiable information. Read More...
View articleAs email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Read More...
View articleUsing an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some securit...
View articleHackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Read More...
View articleBreach potentially affects millions of email addresses, the BBC reports. Read More...
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