Marketing News & Expert Advice
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How MTAs Handle Bounces
A look at how bounces are handled in the underbelly of the Internet.
Understanding the Seasonality of Email Marketing
Five questions to ask yourself about your 2011 holiday email programs.
What Is a Bounce?
Be sure you can interpret and respond to the machine responses when email fails to be delivered to its intended recipient and know how to fix it. Part two in a three-part series.
Email Logistics in Crisis Management
Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factors to consider.
Rules and Regulations of Digital Communications Around the World
How marketers can keep up with the changing legislation in the U.S, Canada, the European Union, and Asia Pacific. Part two in a two-part series.
Why Is Deliverability Still an Issue for Marketers?
It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly.
Thank You 'Deliverability' Department
One company shows what not to do when responding to negative deliverability issues, and five things you should do in this situation.
Spring Cleaning: The Top 10 Deliverability Misconceptions
There's no better time than the present to learn from our past mistakes and improve our delivery rates.
The State of Deliverability - New Innovations to Remedy Old Problems
An interview with Dave Lewis on the challenges of email delivery.
Standing at the Edge of the Precipice of Consumer Trust
If consumers don't believe they can trust you with their data, they won't give it to you.
Email Marketers Urged to Shore Up Security
Online Trust Alliance says email addresses should be considered personally identifiable information.
The Renaissance of Email
Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social.
8 Questions About the State of Email Marketing
For all those worried about email in the days of Twitter and Facebook, learn some truths here.
Creating Effective - and Profitable - Birthday Emails
Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series.
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