Marketing News & Expert Advice
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ESP
Consumer Email Behavior: Using Images in Email Marketing
Dec 17, 2012 - A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Part one in a series. Comments
The State of Deliverability - New Innovations to Remedy Old Problems
May 23, 2011 - An interview with Dave Lewis on the challenges of email delivery. Comments
Standing at the Edge of the Precipice of Consumer Trust
Apr 27, 2011 - If consumers don't believe they can trust you with their data, they won't give it to you. Comments
Email Marketers Urged to Shore Up Security
Apr 26, 2011 - Online Trust Alliance says email addresses should be considered personally identifiable information. Comments
The Renaissance of Email
Apr 25, 2011 - Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. Comments
8 Questions About the State of Email Marketing
Apr 21, 2011 - For all those worried about email in the days of Twitter and Facebook, learn some truths here. Comments
Creating Effective - and Profitable - Birthday Emails
Apr 18, 2011 - Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Comments
Risk vs. Reward of ESPs
Apr 14, 2011 - Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks. Comments
Is Your Email Focus Always on Target?
Apr 13, 2011 - As ESPs are getting breached, it's time to ask who is to blame and what are the real issues here? Comments
For Sophisticated Email Marketers, Data Security Should Be as Relevant as Relevance
Apr 5, 2011 - Take a look at your email technology and the data it connects to and ask yourself to what degree system security was audited by your internal teams or third parties. Comments
Email Service Provider Epsilon Hacked
Apr 4, 2011 -
Breach potentially affects millions of email addresses, the BBC reports.
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It Takes a Team
Sep 26, 2012 -
If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom.
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Looking Back at 2011 to Move Forward in 2012
Dec 7, 2011 - Steps that all marketers should take in the new year based on what we learned in 2011. Comments
How MTAs Handle Bounces
Nov 23, 2011 - A look at how bounces are handled in the underbelly of the Internet. Comments
Understanding the Seasonality of Email Marketing
Nov 15, 2011 - Five questions to ask yourself about your 2011 holiday email programs. Comments
What Is a Bounce?
Oct 26, 2011 - Be sure you can interpret and respond to the machine responses when email fails to be delivered to its intended recipient and know how to fix it. Part two in a three-part series. Comments
Email Logistics in Crisis Management
Sep 1, 2011 - Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factors to consider. Comments
Rules and Regulations of Digital Communications Around the World
Jul 20, 2011 - How marketers can keep up with the changing legislation in the U.S, Canada, the European Union, and Asia Pacific. Part two in a two-part series. Comments
Why Is Deliverability Still an Issue for Marketers?
Jun 9, 2011 - It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly. Comments
Thank You 'Deliverability' Department
Jun 8, 2011 - One company shows what not to do when responding to negative deliverability issues, and five things you should do in this situation. Comments
Spring Cleaning: The Top 10 Deliverability Misconceptions
May 25, 2011 - There's no better time than the present to learn from our past mistakes and improve our delivery rates. Comments
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