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Modern-Day Email Triggers

Mar 11, 2014 - Technology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping marketers pinpoint the right audience for the right message, gain conversions, and retain customers. Comments

Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse

gmailbygoogle Mar 5, 2014 - If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past year, including the Tabbed Inbox, Quick Action buttons, and the prominent unsubscribe button, have marketers... Comments

Consumer Email Behavior: Using Images in Email Marketing

email-images Dec 17, 2012 - A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render correctly. Part one in a series. Comments

It Takes a Team

team Sep 26, 2012 - If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom. Comments

Core Principles for Email Marketing in India

emailindia May 15, 2012 - Email marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics. Comments

Looking Back at 2011 to Move Forward in 2012

Dec 7, 2011 - Steps that all marketers should take in the new year based on what we learned in 2011. Comments

How MTAs Handle Bounces

Nov 23, 2011 - A look at how bounces are handled in the underbelly of the Internet. Comments

Understanding the Seasonality of Email Marketing

Nov 15, 2011 - Five questions to ask yourself about your 2011 holiday email programs. Comments

What Is a Bounce?

Oct 26, 2011 - Be sure you can interpret and respond to the machine responses when email fails to be delivered to its intended recipient and know how to fix it. Part two in a three-part series. Comments

Email Logistics in Crisis Management

Sep 1, 2011 - Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factors to consider. Comments

Rules and Regulations of Digital Communications Around the World

Jul 20, 2011 - How marketers can keep up with the changing legislation in the U.S, Canada, the European Union, and Asia Pacific. Part two in a two-part series. Comments

Why Is Deliverability Still an Issue for Marketers?

Jun 9, 2011 - It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly. Comments

Thank You 'Deliverability' Department

Jun 8, 2011 - One company shows what not to do when responding to negative deliverability issues, and five things you should do in this situation. Comments

Spring Cleaning: The Top 10 Deliverability Misconceptions

May 25, 2011 - There's no better time than the present to learn from our past mistakes and improve our delivery rates. Comments

The State of Deliverability - New Innovations to Remedy Old Problems

May 23, 2011 - An interview with Dave Lewis on the challenges of email delivery. Comments

Standing at the Edge of the Precipice of Consumer Trust

Apr 27, 2011 - If consumers don't believe they can trust you with their data, they won't give it to you. Comments

Email Marketers Urged to Shore Up Security

Apr 26, 2011 - Online Trust Alliance says email addresses should be considered personally identifiable information. Comments

The Renaissance of Email

Apr 25, 2011 - Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. Comments

8 Questions About the State of Email Marketing

Apr 21, 2011 - For all those worried about email in the days of Twitter and Facebook, learn some truths here. Comments

Creating Effective - and Profitable - Birthday Emails

Apr 18, 2011 - Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Comments

Risk vs. Reward of ESPs

Apr 14, 2011 - Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks. Comments

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