ESP

Creating Effective - and Profitable - Birthday Emails

Apr 18, 2011 - Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Comments

Risk vs. Reward of ESPs

Apr 14, 2011 - Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks. Comments

Is Your Email Focus Always on Target?

Apr 13, 2011 - As ESPs are getting breached, it's time to ask who is to blame and what are the real issues here? Comments

For Sophisticated Email Marketers, Data Security Should Be as Relevant as Relevance

Apr 5, 2011 - Take a look at your email technology and the data it connects to and ask yourself to what degree system security was audited by your internal teams or third parties. Comments

Email Service Provider Epsilon Hacked

emailhack Apr 4, 2011 - Breach potentially affects millions of email addresses, the BBC reports. Comments

Coincidence, Causation, and Continuity

Mar 21, 2011 - Discussions with ESP account representatives, product managers, and marketing managers opens up some questions about effective e-mail marketing. Comments

Should You Use an E-mail Service Provider for Your Mobile Strategy?

Mar 17, 2011 - Pros and cons of using a single vendor for e-mail and mobile marketing. Comments

Handling Spam Complaints: Suspect Messages

Mar 7, 2011 - Identify and address the issues causing people to report your e-mail as spam to improve your long-term relationship with those on your list. Part four in a four-part series. Comments

3 Tactics for Effective B2B E-mail Segmentation

Feb 23, 2011 - Segmenting customers and prospects hinges on collecting and integrating click behavior and other data. Comments

The Geology of a Content Marketing Strategy

Feb 16, 2011 - What do blogs and volcanoes have in common? More than you might expect. Comments

Fishbowls Aren't Always As Transparent As You Think...

Feb 16, 2011 - Just because I gave you my e-mail address, doesn't mean I wanted your newsletter. Comments

Handling Spam Complaints: Sourcing Complaints

Feb 7, 2011 - A look at how to identify the underlying causes of spam complaints and fix them before they become problems. Part three in a four-part series. Comments

Handling Spam Complaints: Unsubscribe Rules

Jan 24, 2011 - Analyze your spam complaints, even if your deliverability is fine. Part two in a four-part series. Comments

Hotmail Active Views Revives E-mail Innovation in 2011

Jan 6, 2011 - Use dynamic content to keep e-mail messages up to date when the recipient opens it. Comments

3 Tips to Achieve High Inbox Rate in China

chinaemail Nov 30, 2010 - Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Comments

E-mail Reputation Data Gives More Guidance Than You Think

Oct 27, 2010 - How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Comments

Opt-in vs. Opt-out: It's a Business Decision

Oct 4, 2010 - An opt-out e-mail acquisition strategy is legal, but is it the right thing to do? Consider these factors. Comments

Ask the Right E-mail Questions

Jun 18, 2007 - Stop wasting time with questions that don't propel your business forward. Three questions (and answers) to let go of. Comments

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