Estee Lauder


How brands promoted themselves in the lead up to Alibaba's Singles Day

Nov 23, 2015 - Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd. Comments

How Alibaba's annual shopping festival is revolutionizing e-commerce

alibaba-singles-day-logo Nov 9, 2015 - Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Comments

Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

social-mediaw Apr 1, 2015 - In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring the correct message to the right channel make for a brand's best social strategy. Comments

Instagram Followers Don't Equal Engagement [Study]

instagram-icon-large Mar 13, 2015 - A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbucks maintain strong engagement. Comments

Estee Lauder Asks People to Take Action Against Breast Cancer

bca-we-re-stronger-together2 Oct 22, 2013 - Estee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete breast-cancer fighting actions. Comments

Estee Lauder Maps Nighttime Beauty Rituals

estee-lauder Sep 3, 2013 - The beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and displays each connection. Comments

Estee Lauder Endorses YouTube's TrueView Ad Format

youtubepulse Jun 22, 2013 - Including stats on YouTube's Generation C in Hong Kong. Comments

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