Etao

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Alibaba IPO: What It Means for Marketers

May 7, 2014 - Let's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landscape. Comments

Aliyun Search Could Impact Baidu and E-Commerce in China

aliyun Mar 1, 2013 - Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. Comments

China Internet Scene: A Whole Different World!

Jun 26, 2012 - Chinese Internet is not complicated. Remember, it is a seller's market. Comments

Will Etao Be China's Answer to Ecommerce Search?

etaofeatured Apr 22, 2011 - Baidu has failed to gain a strong foothold in ecommerce, opening the door for Etao to become China's answer to ecommerce search. Comments

More 'Me Too' Search Engines in China?

etao Nov 3, 2010 - While the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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