Execs & Accounts: Break Media, Tribal Fusion, Euro RSCG
Two networks add Canadian sales directors; Euro wins IBM digital account.
Break Media breaks into Canada. The online publisher has expanded into Canada with the hires of two sales directors, Richard Han and Benjamin Briggs. Han was an Online Account Executive for the WWE; Briggs was an advertising director for Heavy.com. Advertisers working with Break already are: Toronto Blue Jays, Maple Pictures, Toshiba, Microsoft, Molson, Universal, Cadbury.
Speaking of Canada… Tribal Fusion hired a national sales director north of the border. Carolyn Cramer was previously national sales manager for Yahoo Canada’s search division.
IBM hands global digital duties to Euro RSCG. AdAge reports the tech giant shifted its account from Publicis Groupe’s Digitas to the Havas-owned agency.
Patricia Hughes heads to Vision Critical. The interactive research and technology company hired Hughes as executive vice president of its consumer practice. She worked for more than a decade at market research organization GfKHughes.
Localeze hires a CTO. Alexandre Oliveira was named chief technology officer for the online local business content manager for local search.
