Evian

evian-i-love-you-like

Evian Encourages Unique Valentine Messages in #ILoveYouLike

Feb 10, 2014 - The multi-channel effort includes Twitter, Facebook, Pinterest, and Instagram and is meant to embody the brand’s "Live Young" philosophy. Comments

The Digital Wake-up Call for FMCG Marketers

evianbabiescampaign May 13, 2011 - Simple approaches to digital marketing can produce exceptional results. Consider these examples. Comments

Tips for Successful Integration of Search and Social Media Campaigns

asiasearch May 11, 2011 - Do not shortchange your social media campaign by ignoring paid media. Consider this three tips to make your content searchable. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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