ExactTarget

b2b

Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers

Dec 17, 2013 - B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”; how-to guides, as well as insights and case studies from the front lines. Comments

ExactTarget Connections: Customer Communication Happens Anywhere

condoleezza-rice Oct 1, 2013 - The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving her tips on how to be a success. Others too, gave their advice on digital lessons learned. Comments

Digital Leaders React to the Salesforce/ExactTarget Monster Deal

salesforcecloud Jun 13, 2013 - Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Comments

Salesforce Acquires ExactTarget for $2.5B

Handshake Jun 5, 2013 - Salesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget. Comments

Connecting Marketing in Indianapolis

blaine Oct 22, 2012 - Thoughts on moments and lessons learned from one of the largest global marketing events. Comments

Connecting in an Expanded Messaging Marketplace

connectionshands Oct 17, 2012 - Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Comments

Marketing News Roundup: Mindshare, GroupM, WebTrends

cbs-dev-challenge Jun 15, 2012 - CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Comments

Why Consumers Quit Brands on Facebook, Twitter, E-mail

exacttarget Feb 16, 2011 - Study finds relevancy and frequency as chief culprits to why unlikes, unfollows, and unsubscribes occur. Comments

Learned Helplessness in Marketing

Feb 14, 2011 - You must truly understand the characteristics of the media you're using to communicate with consumers. Comments

Do You Follow E-mail Marketing Profit Practices?

Oct 7, 2010 - Throw out the "best practices" rule book and consider these seven "profit practices." Comments

7 Ways to Make Your Social Media Marketing Work Harder

Sep 20, 2010 - Since integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize your efficiency. Comments

E-mail Marketing and Web Analytics: A Perfect Pair

Sep 20, 2010 - Using analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail. Comments

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