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Connecting Marketing in Indianapolis

David Daniels  |  Email Marketing

Oct 22, 2012 - Thoughts on moments and lessons learned from one of the largest global marketing events. Comments

Simms Jenkins  |  Email Marketing Best Practices

Connecting in an Expanded Messaging Marketplace

connectionshands Oct 17, 2012 - Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Comments

Daniel Mickens  |  Strategies

Marketing News Roundup: Mindshare, GroupM, WebTrends

cbs-dev-challenge Jun 15, 2012 - CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Comments

Christopher Heine  |  Social Media

Why Consumers Quit Brands on Facebook, Twitter, E-mail

exacttarget Feb 16, 2011 - Study finds relevancy and frequency as chief culprits to why unlikes, unfollows, and unsubscribes occur. Comments

Sean Carton  |  Strategies

Learned Helplessness in Marketing

Feb 14, 2011 - You must truly understand the characteristics of the media you're using to communicate with consumers. Comments

Simms Jenkins  |  Email Marketing Best Practices

Do You Follow E-mail Marketing Profit Practices?

Oct 7, 2010 - Throw out the "best practices" rule book and consider these seven "profit practices." Comments

Heidi Cohen  |  Actionable Analysis

7 Ways to Make Your Social Media Marketing Work Harder

Sep 20, 2010 - Since integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize your efficiency. Comments

Jeanne Jennings  |  Email Marketing

E-mail Marketing and Web Analytics: A Perfect Pair

Sep 20, 2010 - Using analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail. Comments

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