Emarsys is a B2C marketing automation platform used by brands like ebay, Canon, Tupperware, and Best Buy. Interview with President Sean Brady on how t...
View articleWe review the top news in martech from the week of December 3–10, 2018. Read More...
View articleLeveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...
View articleThe consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Read More...
View articleEmail marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Read More...
View articleSalesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in...
View articleThe mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Read More...
View articleLinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audienc...
View articleB2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”;...
View articleThe ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving he...
View articleEmail seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Read Mor...
View articleSalesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget. Read More...
View articleThoughts on moments and lessons learned from one of the largest global marketing events. Read More...
View articleBridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Read More...
View articleCBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Read More...
View articleStudy finds relevancy and frequency as chief culprits to why unlikes, unfollows, and unsubscribes occur. Read More...
View articleYou must truly understand the characteristics of the media you're using to communicate with consumers. Read More...
View articleThrow out the "best practices" rule book and consider these seven "profit practices." Read More...
View articleSince integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize yo...
View articleUsing analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail. Read More...
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