What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady
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What makes Emarsys different than other B2C marketing automation platforms?...

5y Kimberly Collins

What makes Emarsys different than other B2C market...

Emarsys is a B2C marketing automation platform used by brands like ebay, Canon, Tupperware, and Best Buy. Interview with President Sean Brady on how t...

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Weekly martech review: MetaCX Scott McCorkle, HCL buys IBM products, Firely launches $21.5 seed funding
Disruptive MarTech

Weekly martech review: MetaCX Scott McCorkle, HCL buys IBM products, Firely...

5y Kimberly Collins

Weekly martech review: MetaCX Scott McCorkle, HCL ...

We review the top news in martech from the week of December 3–10, 2018. Read More...

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Coming Soon To A Marketing Cloud Near You
Advanced Email Marketing

Coming Soon To A Marketing Cloud Near You

9y Dave Hendricks

Coming Soon To A Marketing Cloud Near You

Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...

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How the Key Trends in Marketing Play Out in Practice
Email

How the Key Trends in Marketing Play Out in Practice

9y Derek Harding

How the Key Trends in Marketing Play Out in Practi...

The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Read More...

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The Keys to the Cloud
Email

The Keys to the Cloud

10y Dave Hendricks

The Keys to the Cloud

Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Read More...

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Kimpton Hotels Uses CRM to Confer Karma on Guests
Marketing

Kimpton Hotels Uses CRM to Confer Karma on Guests

10y Susan Kuchinskas

Kimpton Hotels Uses CRM to Confer Karma on Guests

Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in...

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Radian6 and Buddy Media United as Social Studio
Social

Radian6 and Buddy Media United as Social Studio

10y Susan Kuchinskas

Radian6 and Buddy Media United as Social Studio

The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Read More...

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LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts
Social

LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts

10y Lisa Lacy

LinkedIn Launches Partner Programs to Enhance Cont...

LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audienc...

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Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers
Marketing

Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers

10y Melanie White

Educational Initiative B2Beacon Launches to Assist...

B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”;...

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ExactTarget Connections: Customer Communication Happens Anywhere
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ExactTarget Connections: Customer Communication Happens Anywhere

11y Sundeep Kapur

ExactTarget Connections: Customer Communication Ha...

The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving he...

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Digital Leaders React to the Salesforce/ExactTarget Monster Deal
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Digital Leaders React to the Salesforce/ExactTarget Monster Deal

11y Simms Jenkins

Digital Leaders React to the Salesforce/ExactTarge...

Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Read Mor...

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Salesforce Acquires ExactTarget for $2.5B
Marketing

Salesforce Acquires ExactTarget for $2.5B

11y Matt Kapko

Salesforce Acquires ExactTarget for $2.5B

Salesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget. Read More...

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Connecting Marketing in Indianapolis
Email

Connecting Marketing in Indianapolis

11y David Daniels

Connecting Marketing in Indianapolis

Thoughts on moments and lessons learned from one of the largest global marketing events. Read More...

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Connecting in an Expanded Messaging Marketplace
Email

Connecting in an Expanded Messaging Marketplace

11y Simms Jenkins

Connecting in an Expanded Messaging Marketplace

Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Read More...

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Marketing News Roundup: Mindshare, GroupM, WebTrends
Marketing

Marketing News Roundup: Mindshare, GroupM, WebTrends

12y Daniel Mickens

Marketing News Roundup: Mindshare, GroupM, WebTren...

CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Read More...

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Why Consumers Quit Brands on Facebook, Twitter, E-mail
Data insights

Why Consumers Quit Brands on Facebook, Twitter, E-mail

13y Christopher Heine

Why Consumers Quit Brands on Facebook, Twitter, E-...

Study finds relevancy and frequency as chief culprits to why unlikes, unfollows, and unsubscribes occur. Read More...

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Learned Helplessness in Marketing
Marketing

Learned Helplessness in Marketing

13y Sean Carton

Learned Helplessness in Marketing

You must truly understand the characteristics of the media you're using to communicate with consumers. Read More...

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Do You Follow E-mail Marketing Profit Practices?
Email

Do You Follow E-mail Marketing Profit Practices?

14y Simms Jenkins

Do You Follow E-mail Marketing Profit Practices?

Throw out the "best practices" rule book and consider these seven "profit practices." Read More...

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7 Ways to Make Your Social Media Marketing Work Harder
Actionable Analysis

7 Ways to Make Your Social Media Marketing Work Harder

14y Heidi Cohen

7 Ways to Make Your Social Media Marketing Work Ha...

Since integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize yo...

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E-mail Marketing and Web Analytics: A Perfect Pair
Email

E-mail Marketing and Web Analytics: A Perfect Pair

14y Jeanne Jennings

E-mail Marketing and Web Analytics: A Perfect Pair

Using analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail. Read More...

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