Marketing News & Expert Advice
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ExactTarget
Why Consumers Quit Brands on Facebook, Twitter, E-mail
Study finds relevancy and frequency as chief culprits to why unlikes, unfollows, and unsubscribes occur.
Learned Helplessness in Marketing
You must truly understand the characteristics of the media you're using to communicate with consumers.
Do You Follow E-mail Marketing Profit Practices?
Throw out the "best practices" rule book and consider these seven "profit practices."
7 Ways to Make Your Social Media Marketing Work Harder
Since integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize your efficiency.
E-mail Marketing and Web Analytics: A Perfect Pair
Using analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail.
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