Mar 31, 2014 - A new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges digital marketers face today. Comments
Mar 7, 2014 - Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind. Comments
Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments
Aug 27, 2012 - Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Comments
Apr 6, 2012 - Experian also reports Facebook ads are getting 50 percent conversion rate for retail brands. Comments
Nov 8, 2011 - Local targeting lets retailers and other advertisers target based on consumers' home addresses and measure impact on sales. Comments
Oct 31, 2011 - Statistics, trends, and tips to help you get the best results from your holiday email marketing. Comments
Oct 7, 2010 - Throw out the "best practices" rule book and consider these seven "profit practices." Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.