We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...
View articleAs data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. Tho...
View articleLeveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...
View articleAfter analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...
View articleA new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges ...
View articleData breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, markete...
View articleThe greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...
View articlePinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Read More...
View articleExperian also reports Facebook ads are getting 50 percent conversion rate for retail brands. Read More...
View articleLocal targeting lets retailers and other advertisers target based on consumers' home addresses and measure impact on sales. Read More...
View articleStatistics, trends, and tips to help you get the best results from your holiday email marketing. Read More...
View articleThrow out the "best practices" rule book and consider these seven "profit practices." Read More...
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