Experian

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StrongView Leads the Way for Email Marketers

Aug 4, 2014 - After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Comments

80% of Marketers Will Run Cross-Channel Marketing Campaigns in 2014 [Study]

cross-channel-marketing-experian Mar 31, 2014 - A new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges digital marketers face today. Comments

SXSW, Not All That Keeps CMOs Up at Night

Malware cyber criminal Mar 7, 2014 - Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind. Comments

Black Friday E-Commerce Sales Reach Over $1 Billion Record

ibm-2012-holiday-benchmark-reports-united-states Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments

Pinterest's and Instagram's Global Market Share Grows

pinterestinstagram445445 Aug 27, 2012 - Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Comments

Pinterest Could Be Key for Retailers, Study Says

pinterest-retail Apr 6, 2012 - Experian also reports Facebook ads are getting 50 percent conversion rate for retail brands. Comments

New Yahoo Targeting Ripe for Holiday Shopping Season

Nov 8, 2011 - Local targeting lets retailers and other advertisers target based on consumers' home addresses and measure impact on sales. Comments

B2C Success for the 2011 Holiday Season With Email and Social Media

Oct 31, 2011 - Statistics, trends, and tips to help you get the best results from your holiday email marketing. Comments

Do You Follow E-mail Marketing Profit Practices?

Oct 7, 2010 - Throw out the "best practices" rule book and consider these seven "profit practices." Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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