Aug 30, 2011 - Eyewonder was sold to Limelight in 2009 for more than $40 million more. Comments
Jun 16, 2011 - Companies aim to build the streamlined cross-media platform of the future. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT