Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

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Facebook Reveals ‘Home,’ its New Mobile Digs on Android

Apr 4, 2013 - The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community. Comments

Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo

grape-nuts Mar 19, 2013 - The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals. Comments

Marketers Eager for Facebook Hashtags

facebookvstwitter Mar 19, 2013 - Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Comments

Understand Where You've Been and What You've Done…

here-on-biz Mar 18, 2013 - How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Comments

SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ

albumatic Mar 15, 2013 - The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to. Comments

Utilizing Social Media to Help Improve Your Local Rankings

local Mar 14, 2013 - Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Comments

Netflix Gets Social With U.S. Facebook Integration

prn-netflix-logo Mar 14, 2013 - This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Comments

Marketers React to Facebook's 'Delicate Dance' Between Users and Ads

facebookvspinterest Mar 11, 2013 - Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend for Facebook's future linger. Comments

The Real (and Hidden) Value of Social Media

privacy-image Mar 11, 2013 - The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers. Comments

Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz

cr-pop Mar 8, 2013 - The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Comments

Facebook Hopes to Remove Clutter With News Feed Redesign

zuckerberg2-3-7-2013 Mar 7, 2013 - Facebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users. Comments

Harnessing the $9+ Billion Social and Mobile Ad Potential

Paper figures representing social networking Apr 4, 2013 - The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer. Comments

What Marketers Expect From Facebook's 'New Home on Android'

facebook-homepage Apr 4, 2013 - Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of sorts forked onto Google's Android operating system. Comments

Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage

rad-campaign Apr 3, 2013 - In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Comments

Build Your Brand Online: Leveraging Facebook and Twitter

facebookvstwitter Apr 3, 2013 - Learn to see the social web with your online presence at the core. Comments

Dark Posts Will Change How You Think About Facebook

facebook-homepage Apr 2, 2013 - With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real. Comments

Facebook Pushes Third-Party Ads Into Users' News Feeds

facebook-homepage Mar 28, 2013 - Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Comments

Mark Zuckerberg Is in It for the Long Haul

zuckerberg2-3-7-2013 Mar 27, 2013 - Will Zuckerberg be pressured by Wall Street into selling out his vision for Facebook, or will Facebook remain at the forefront of social media innovation? Comments

Viral Spikes: The Power of the Share

spikes Mar 26, 2013 - How many marketing tactics and programs have you constructed around encouraging social shares? Comments

10 Ways to Boost Engagement on Facebook With Social Engagement Apps

facebook-homepage Mar 22, 2013 - The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. Comments

The No. 1 Way to Get More Fans/Follows/Likes

facebook-like Mar 21, 2013 - The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Comments

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