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This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

fragmentation

What Social Fragmentation Means for Marketers

Roger Katz  |  Social Media Smarts

May 17, 2013 - Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences. Comments

Matt Kapko  |  Social Media Smarts

Facebook Relies on Mobile for Ad Revenue Gains in Q1

facebook-homepage May 2, 2013 - Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion. Comments

Tessa Wegert  |  Media Buying

Marketing in 2013 - Ads Are Only the Beginning

pepsi-wheel-of-levy May 2, 2013 - If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message. Comments

Marko Muellner  |  Social Commerce

Is Facebook the World's Best Loyalist Marketing Platform Ever?

facebook-homepage Apr 30, 2013 - We must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and increasing customer lifetime value. Comments

Lisa Lacy  |  Strategies

Chico's Card Generator Sends Smiles to Children's Hospitals

cmn-50-000-smiles-post-chicos Apr 29, 2013 - Visitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals. Comments

Kevin Lee  |  Paid Search

PPC for B2B on LinkedIn, Twitter, and Facebook

ppc-icon Apr 26, 2013 - As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver. Comments

Michael Della Penna  |  Community Management

You Are What You Like

facebook-like Apr 25, 2013 - Social data yields important audience insights. Comments

Susan Kuchinskas  |  Social Media

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

geico-mutombo-articles-7 Apr 24, 2013 - How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Comments

Lisa Lacy  |  Strategies

Jack Daniel's Creates Order of Gentlemen for Like-Minded Consumers

gentleman-jack Apr 23, 2013 - So far, the campaign features a microsite and Facebook content, as well as a teaser video. Comments

Melanie White  |  Strategies

Nissan Sentra Wants to Impress With Omar Epps

sentra-epps Apr 23, 2013 - Nissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook program enables users to create and share personalized videos featuring House and MD actor, Omar Epps... Comments

Harry Gold  |  Social Commerce

14 Ways to Link Social and SEO

link Apr 23, 2013 - Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Comments

Matt Kapko  |  Mobile

GE Celebrates Tech and Science Discovery With Wonderground App

ge-mural May 15, 2013 - GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology. Comments

Dilip Venkatachari  |  Analyzing Customer Data

Rich Media and Social Media: A Match Made in Marketing Heaven

paid-shared-earned-owned-media May 15, 2013 - By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI. Comments

Thom Craver  |  Search Marketing

Bing Adds Direct Facebook Interaction to Social Sidebar

bing-engage-with-facebook May 14, 2013 - You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search. Comments

Mary Lisbeth D'Amico  |  Social Media

Women's Health Mag Promotes Challenges via Facebook

mobama May 14, 2013 - This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18) that urges women to... Comments

Tessa Wegert  |  Media Buying

5 Social Media Contests to Complement Ad Campaigns

alicia-keys-bb May 9, 2013 - Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns. Comments

Rosalie Marshall   |  Social Media

Facebook Appoints EMEA Chief Nicola Mendelsohn to Replace Joanna Shields

Facebook EMEA vice president Nicola Mendelsohn May 8, 2013 - Mendelsohn is likely to take up her role with the social networking giant in mid-June. Comments

Lisa Lacy  |  Strategies

KFC Solicits 'Ate the Bones' Reactions

kfc-ate-the-bones May 7, 2013 - KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces. Comments

Jessica Lee  |  Social Media

Facebook Promoted Page Likes: How to Get Started

boulder-location-example May 3, 2013 - Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here’s everything you need to know about getting started with Promoted Page Likes ads... Comments

Marc Connor  |  Mobile

Why Your Website Is More Important Than Your Facebook Page

web-design May 3, 2013 - How can we maximize the power of our brand websites? Comments

Lisa Lacy  |  Strategies

Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

moe-s May 3, 2013 - #CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Comments

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