Marketing News & Expert Advice
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This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.
Facebook Reveals ‘Home,’ its New Mobile Digs on Android
Apr 4, 2013 - The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community. Comments
Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo
Mar 19, 2013 -
The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals.
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Marketers Eager for Facebook Hashtags
Mar 19, 2013 -
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier.
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Understand Where You've Been and What You've Done…
Mar 18, 2013 -
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
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SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ
Mar 15, 2013 -
The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to.
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Utilizing Social Media to Help Improve Your Local Rankings
Mar 14, 2013 -
Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage.
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Netflix Gets Social With U.S. Facebook Integration
Mar 14, 2013 -
This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly.
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Marketers React to Facebook's 'Delicate Dance' Between Users and Ads
Mar 11, 2013 -
Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend for Facebook's future linger.
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The Real (and Hidden) Value of Social Media
Mar 11, 2013 -
The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers.
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Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz
Mar 8, 2013 -
The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube.
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Facebook Hopes to Remove Clutter With News Feed Redesign
Mar 7, 2013 -
Facebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users.
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Harnessing the $9+ Billion Social and Mobile Ad Potential
Apr 4, 2013 -
The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer.
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What Marketers Expect From Facebook's 'New Home on Android'
Apr 4, 2013 -
Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of sorts forked onto Google's Android operating system.
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Facebook Rallies Around Viral Campaign in Support of Same-Sex Marriage
Apr 3, 2013 -
In late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo.
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Build Your Brand Online: Leveraging Facebook and Twitter
Apr 3, 2013 -
Learn to see the social web with your online presence at the core.
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Dark Posts Will Change How You Think About Facebook
Apr 2, 2013 -
With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real.
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Facebook Pushes Third-Party Ads Into Users' News Feeds
Mar 28, 2013 -
Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time.
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Mark Zuckerberg Is in It for the Long Haul
Mar 27, 2013 -
Will Zuckerberg be pressured by Wall Street into selling out his vision for Facebook, or will Facebook remain at the forefront of social media innovation?
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Viral Spikes: The Power of the Share
Mar 26, 2013 -
How many marketing tactics and programs have you constructed around encouraging social shares?
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10 Ways to Boost Engagement on Facebook With Social Engagement Apps
Mar 22, 2013 -
The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends.
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The No. 1 Way to Get More Fans/Follows/Likes
Mar 21, 2013 -
The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you.
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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