Marketing News & Expert Advice
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This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.
Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins
Oct 4, 2013 - A new Facebook Graph Search update allows people to search not just for people and places, but also for posts, status updates, check-ins, and comments. Comments
Analytics Help Brands Make Small Changes That Bring Big Social Impact
Sep 24, 2013 -
Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival.
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National Geographic Celebrates 125 Years with Photo Blog, Social Platform
Sep 23, 2013 -
With a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans.
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Nesquik’s #NationalBunny EarsDay Flops
Sep 20, 2013 -
Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation.
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Why is Digital Marketing Success So Elusive?
Sep 20, 2013 -
With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive?
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Six Best Practices to Steal from Native Advertising
Sep 17, 2013 -
Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not.
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Subway Goes High Fashion With #ProjectSubway
Sep 12, 2013 -
The challenge asked designers to create dresses from inedible items found at Subway restaurants.
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Downy Brings Out the #SoftSide of Life
Sep 12, 2013 -
The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard content.
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Essential Tips for Facebook's New News Feed Ad Unit
Sep 11, 2013 -
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results.
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What's the Impact of gTLDs on Social Media?
Sep 11, 2013 -
Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands?
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Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]
Sep 10, 2013 -
ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more.
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Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities
Oct 4, 2013 -
A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday.
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Get Your Campaign in the Social Stream This Holiday Season
Oct 4, 2013 -
There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks.
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Facebook Aims to Grow PMD Program in Asia Pacific
Oct 2, 2013 -
The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office.
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Facebook Envisions Deeper Links in Mobile App Ads
Oct 1, 2013 -
Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile.
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Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update
Oct 1, 2013 -
Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad.
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Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light
Sep 27, 2013 -
Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds.
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Blimpie Releases Its First App Aimed at Targeting Millennials
Sep 27, 2013 -
The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials.
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Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android)
Sep 26, 2013 -
For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS version is hoped to follow soon.
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Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs
Sep 24, 2013 -
Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display.
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Curalate Debuts Fanreel for Fan Images
Sep 24, 2013 -
The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says.
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