Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform. You can also subscribe to our new Facebook-only newsletter.

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Facebook Camera App Won't Have Ads - For Now

Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.

3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest

Social media is about attracting actions and conversations, not shouting at people.

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Facebook Premium Ads Get Self-Service Availability

Digital giant opens spigot for its enhanced ad units.

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How Data Sealed Facebook and TBS Deal

TV and social media players could help one another attract brand dollars.

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Odwalla Leads Launch of Say Media's Gardenista

Odwalla campaign also includes ads on Nat Geo and Facebook.

Advertising in the Age of Choice

Advertising can only work when we provide content or experiences for engagement that attract, rather than interrupt, consumers' attention.

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Armstrong: AOL Ads Are Not 'Laser-Focused on Social'

CEO talks about ads, innovation, and Facebook.

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Taco Bell, BK and Others Eat Up Social Currency

On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands.

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Facebook Shows Fast Growth in Brand Value

Millward Brown's BrandZ finds other social platforms are "social climbers" too.

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Barclay Crowdsourced Card Builds User Engagement

Digital-only campaign still producing relatively small impact, however.

14 Social Media ROI Metrics You Can Use Right Now!

The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.

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Agencies Talk Facebook After the IPO

As stock price dips, industry players assess the future of the social site.

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Facebook Buys Social Gifting Mobile App

Karma is its fifth mobile-based acquisition of the year.

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Study: Facebook Engagement About More Than Clicks

Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares.

SES Toronto
SES Toronto

June 11-13, 2012

SES San Francisco
SES San Francisco

August 13-17, 2012

SES Hong Kong
SES Hong Kong

September 10-12, 2012

SES Berlin
SES Berlin

October 11, 2012

SES Chicago
SES Chicago

November 12-16, 2012

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May 30, 2012

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