Marketing News & Expert Advice
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This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform. You can also subscribe to our new Facebook-only newsletter.
Facebook Camera App Won't Have Ads - For Now
Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.
3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest
Social media is about attracting actions and conversations, not shouting at people.
Facebook Premium Ads Get Self-Service Availability
Digital giant opens spigot for its enhanced ad units.
How Data Sealed Facebook and TBS Deal
TV and social media players could help one another attract brand dollars.
Odwalla Leads Launch of Say Media's Gardenista
Odwalla campaign also includes ads on Nat Geo and Facebook.
Advertising in the Age of Choice
Advertising can only work when we provide content or experiences for engagement that attract, rather than interrupt, consumers' attention.
Armstrong: AOL Ads Are Not 'Laser-Focused on Social'
CEO talks about ads, innovation, and Facebook.
Taco Bell, BK and Others Eat Up Social Currency
On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands.
Facebook Shows Fast Growth in Brand Value
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
Barclay Crowdsourced Card Builds User Engagement
Digital-only campaign still producing relatively small impact, however.
14 Social Media ROI Metrics You Can Use Right Now!
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
Agencies Talk Facebook After the IPO
As stock price dips, industry players assess the future of the social site.
Facebook Buys Social Gifting Mobile App
Karma is its fifth mobile-based acquisition of the year.
Study: Facebook Engagement About More Than Clicks
Wildfire study shows higher engagement comes from posts that draw mentions, recommendations and shares.
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