Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

Facebook My posts from last year

Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins

Oct 4, 2013 - A new Facebook Graph Search update allows people to search not just for people and places, but also for posts, status updates, check-ins, and comments. Comments

Analytics Help Brands Make Small Changes That Bring Big Social Impact

golf-channel-masters Sep 24, 2013 - Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival. Comments

National Geographic Celebrates 125 Years with Photo Blog, Social Platform

natgeo-proof-ii Sep 23, 2013 - With a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Comments

Nesquik’s #NationalBunny EarsDay Flops

nesquik Sep 20, 2013 - Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation. Comments

Why is Digital Marketing Success So Elusive?

digital-age Sep 20, 2013 - With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive? Comments

Six Best Practices to Steal from Native Advertising

mentos Sep 17, 2013 - Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Comments

Subway Goes High Fashion With #ProjectSubway

project-subway-02 Sep 12, 2013 - The challenge asked designers to create dresses from inedible items found at Subway restaurants. Comments

Downy Brings Out the #SoftSide of Life

downy-high-heel Sep 12, 2013 - The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard content. Comments

Essential Tips for Facebook's New News Feed Ad Unit

Facebook News Feed Ad Text Copy Sep 11, 2013 - Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results. Comments

What's the Impact of gTLDs on Social Media?

socialmedia-world Sep 11, 2013 - Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Comments

Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]

Average Engagement Rate Sep 10, 2013 - ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more. Comments

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

online-shopping Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

Get Your Campaign in the Social Stream This Holiday Season

7-thumbs-up Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks. Comments

Facebook Aims to Grow PMD Program in Asia Pacific

facebook Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

Facebook Envisions Deeper Links in Mobile App Ads

facebook-cupcakes Oct 1, 2013 - Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Comments

Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update

Hide Facebook News Feed Ad Oct 1, 2013 - Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis on feedback, such as how often users hide or report an ad. Comments

Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light

Teenagers Sep 27, 2013 - Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds. Comments

Blimpie Releases Its First App Aimed at Targeting Millennials

blimpie-run-2 Sep 27, 2013 - The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Comments

Woohoo, Facebook Finally Lets Users Edit Posts After Sharing (on Android)

facebook-homepage Sep 26, 2013 - For the first time, Facebook is letting users edit their posts after the fact. The change comes to the web and Android in an update today; an iOS version is hoped to follow soon. Comments

Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs

imag0358 Sep 24, 2013 - Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display. Comments

Curalate Debuts Fanreel for Fan Images

curalate-screenshot Sep 24, 2013 - The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Comments

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