Facebook

This is the entry point for our exclusive Facebook coverage. Here you'll find news coverage, practical marketing tips, and fresh case studies about campaign successes and failures on the Facebook platform.

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Foursquare Expands Ad Capabilities Into LatAm by Partnering With IMS

Mar 27, 2014 - Foursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Comments

Why Heels.com Prefers Polyvore to Facebook, Instagram, Pinterest, Etc.

shoerepublic-calinna Mar 27, 2014 - The online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Comments

5 Ways to Drive Conversions Through Social Proof

social-proof Mar 26, 2014 - Consumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social proof." Here are five ways to drive conversions through social proof. Comments

Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

facebook-f-2013 Mar 26, 2014 - How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas of what Facebook could have done with .Facebook. Comments

Facebook Acquires Oculus for Around $2 Billion, Updates Lookalike Audiences

facebook-automation Mar 25, 2014 - Facebook is purchasing virtual reality technology start-up Oculus VR for $2 billion. Comments

Nissan Taps Leaf Owners to Drive More Electric Car Sales

nissan-11-full-page-cropped Mar 25, 2014 - Nissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions from existing owners. The site also includes photo and video content. Comments

Smile, You’re on Social Media

ellen-oscars-selfie Mar 25, 2014 - Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and extroverted, transparent and true to who you are in real life. Comments

Twitter to Kill @ Replies and #Hashtags?

BuzzFeed Twitter No At-Reply Mar 24, 2014 - Could you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained within Twitter user culture. Comments

The Hierarchy of Social Engagement Value

Social media Mar 21, 2014 - In the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, user-generated content, videos, and real-world events. Comments

H&R Block Celebrates Getting Billions Back With Social Media Record Label

clara-chung Mar 20, 2014 - The YouTube campaign will include ten original songs that celebrate tax refunds and push the brand’s Billion Back messaging. Comments

Move Over TV – Brands Are Tuning Into Digital Video Ads

pgafedex-twitteramplify Mar 20, 2014 - Over the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about reaching viewers. Comments

Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY

dixon-jones-majesticseo Mar 19, 2014 - How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. Comments

Quick Guide to Retargeting on Facebook Website Custom Audiences

custom-audience-targeting Mar 16, 2014 - An overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions. Comments

Facebook Officially Launches Its Premium Video Ad Program

facebook-brand Mar 14, 2014 - Facebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on Facebook. Comments

Scrabble Word Showdown Lets Fans Choose One New Playable Word

scrabble-word-showdown Mar 14, 2014 - Scrabble is inviting fans to suggest words on Facebook, and the new word selection will conclude with a "bracket-style showdown." Comments

Brands and Social: Finding the Perfect Fit

Social Media Mar 14, 2014 - When deciding on a strategy for social, brands much ask themselves if a particular social network allows the brand to represent itself in a way that's authentic and sustainable, while capturing the attention of a large segment of the target audience. Comments

SXSW 2014: George Takei’s Take on Social Media and YouTube

george-takei Mar 13, 2014 - ClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose YouTube to launch his Web series, "Takei's Take." Comments

Gucci Pairs Female DJs With Fringe on Branded Spotify Hub

gucci-fringe Mar 12, 2014 - Gucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11. Comments

Facebook Redesigns Pages, Adds Pages to Watch Feature

facebookvspinterest Mar 12, 2014 - Facebook's new look for Pages follows changes to the News Feed last week. Pages to Watch lets brands create a list of Pages similar to their own and compare their performance with their peers. Comments

Instagram Secures First Major Ad Deal With Omnicom Group

instagram2014 Mar 11, 2014 - After running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group. Comments

Switching Between Devices Normal for 40% of U.S. Web Users [Facebook Study]

facebook-like Mar 10, 2014 - A recent study from Facebook shows that more than 40 percent of people switch devices mid-activity and people use each device for a different purpose. Comments

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