Mar 12, 2012 - Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Comments
Feb 23, 2012 - A new FDA draft guideline addresses one limited usage of social media by pharmaceutical companies. Comments
Feb 9, 2012 - YouTube videos to counteract fake Viagra, and a pharma Facebook game. Comments
Aug 17, 2011 - For pharma brands, the FDA is the elephant in Facebook comment room. Comments
Jul 7, 2011 - Whether you're promoting a new product or a public service cause, differentiate your campaign with relevance, irreverence, and exposure. Comments
Dec 23, 2010 - Food and pharma regulator won't issue draft guidance on online marketing related topics until Q1 at the earliest. Comments
Aug 6, 2010 - The citations underscore big challenges pharma must endure when using social media without breaking federal rules. Comments
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT