Mar 12, 2012 - Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Comments
Feb 23, 2012 - A new FDA draft guideline addresses one limited usage of social media by pharmaceutical companies. Comments
Feb 9, 2012 - YouTube videos to counteract fake Viagra, and a pharma Facebook game. Comments
Aug 17, 2011 - For pharma brands, the FDA is the elephant in Facebook comment room. Comments
Jul 7, 2011 - Whether you're promoting a new product or a public service cause, differentiate your campaign with relevance, irreverence, and exposure. Comments
Dec 23, 2010 - Food and pharma regulator won't issue draft guidance on online marketing related topics until Q1 at the earliest. Comments
Aug 6, 2010 - The citations underscore big challenges pharma must endure when using social media without breaking federal rules. Comments
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT