Marketing News & Expert Advice
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FDA
Search Marketing and Social Media in Regulated Industries
Mar 12, 2012 - Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Comments
3 Social Media Steps That Pharma Brands Can Take
Feb 23, 2012 - A new FDA draft guideline addresses one limited usage of social media by pharmaceutical companies. Comments
Pharma Dives Deeper Into Social Marketing
Feb 9, 2012 -
YouTube videos to counteract fake Viagra, and a pharma Facebook game.
Comments
Facebook Comment Change Revives Pharma Call for FDA Guidelines
Aug 17, 2011 -
For pharma brands, the FDA is the elephant in Facebook comment room.
Comments
A Holiday Campaign That Serves the Public Well
Jul 7, 2011 - Whether you're promoting a new product or a public service cause, differentiate your campaign with relevance, irreverence, and exposure. Comments
Still No Answers for Digital Pharma Marketers, Says FDA
Dec 23, 2010 - Food and pharma regulator won't issue draft guidance on online marketing related topics until Q1 at the earliest. Comments
Pharma on Facebook: FDA Cites Novartis Violations
Aug 6, 2010 - The citations underscore big challenges pharma must endure when using social media without breaking federal rules. Comments
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Adapt marketing for multiple devices
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