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Search Marketing and Social Media in Regulated Industries

Augustine Fou  |  Conference Call

Mar 12, 2012 - Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Comments

Joseph Cowan  |  Strategies

3 Social Media Steps That Pharma Brands Can Take

Feb 23, 2012 - A new FDA draft guideline addresses one limited usage of social media by pharmaceutical companies. Comments

Kate Kaye  |  Social Media

Pharma Dives Deeper Into Social Marketing

viagra-counterfeit-youtube Feb 9, 2012 - YouTube videos to counteract fake Viagra, and a pharma Facebook game. Comments

Kate Kaye  |  Healthcare & Pharma

Facebook Comment Change Revives Pharma Call for FDA Guidelines

pfizerfacebookcomment Aug 17, 2011 - For pharma brands, the FDA is the elephant in Facebook comment room. Comments

Tessa Wegert  |  Media Buying

A Holiday Campaign That Serves the Public Well

Jul 7, 2011 - Whether you're promoting a new product or a public service cause, differentiate your campaign with relevance, irreverence, and exposure. Comments

Kate Kaye  |  Data-Driven Marketing

Still No Answers for Digital Pharma Marketers, Says FDA

Dec 23, 2010 - Food and pharma regulator won't issue draft guidance on online marketing related topics until Q1 at the earliest. Comments

Christopher Heine  |  Data-Driven Marketing

Pharma on Facebook: FDA Cites Novartis Violations

Aug 6, 2010 - The citations underscore big challenges pharma must endure when using social media without breaking federal rules. Comments

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