Mar 12, 2012 - Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Comments
Feb 23, 2012 - A new FDA draft guideline addresses one limited usage of social media by pharmaceutical companies. Comments
Feb 9, 2012 - YouTube videos to counteract fake Viagra, and a pharma Facebook game. Comments
Aug 17, 2011 - For pharma brands, the FDA is the elephant in Facebook comment room. Comments
Jul 7, 2011 - Whether you're promoting a new product or a public service cause, differentiate your campaign with relevance, irreverence, and exposure. Comments
Dec 23, 2010 - Food and pharma regulator won't issue draft guidance on online marketing related topics until Q1 at the earliest. Comments
Aug 6, 2010 - The citations underscore big challenges pharma must endure when using social media without breaking federal rules. Comments
The Marketer's Guide to Customer Loyalty
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The Multiplier Effect of Integrating Search & Social Advertising
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September 23, 2014