Federated Media

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Preventing Publisher-Driven Content Marketing From Becoming a Legacy

Jan 31, 2014 - Damon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing from becoming a legacy. Comments

Federated Media Blends Ads Into Content With Suite

federated-levis Aug 10, 2012 - Levis, Absolut and Pepsi are currently using a product that automatically finds relevant content and includes a marketer's written or video content. Comments

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments

Say Media Buys ReadWriteWeb to Anchor Tech Vertical

Dec 14, 2011 - Say Media's tech channel reaches 75 million but until now lacked a known media brand to tie that audience together. Comments

FM Extends Ad Network to WordPress Bloggers

Oct 19, 2011 - WordPress hosts 24 million blogs, including 15 percent of the top million sites. Comments

FM Buys Colorado Blog Tools Provider Lijit

Oct 4, 2011 - Federated Media acquires provider of search and analytics tools for blogs. Comments

Federated Media Continues Shopping Spree, Buys Foodbuzz

Nov 18, 2010 - Food blog network includes properties like Serious Eats and Bakerella. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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