Jan 31, 2014 - Damon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing from becoming a legacy. Comments
Aug 10, 2012 - Levis, Absolut and Pepsi are currently using a product that automatically finds relevant content and includes a marketer's written or video content. Comments
Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments
Dec 14, 2011 - Say Media's tech channel reaches 75 million but until now lacked a known media brand to tie that audience together. Comments
Oct 19, 2011 - WordPress hosts 24 million blogs, including 15 percent of the top million sites. Comments
Oct 4, 2011 - Federated Media acquires provider of search and analytics tools for blogs. Comments
Nov 18, 2010 - Food blog network includes properties like Serious Eats and Bakerella. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT