Cyber Friday: Why this is the year Black Friday will play out online

Nov 19, 2015 - As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing approach, with emphasis on mobile. Comments

The Formula to Success for Digital Experiences

Road to success Mar 12, 2014 - It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase your potential for happier users and better business outcomes. Comments

FedEx Vines for New One Rate Shipping Service

fedex Dec 6, 2013 - FedEx has created holiday-themed videos to get the word out about its new flat rate offering. Comments

VIDEO: FedEx Puts SuperBowl in Rearview as it Focuses on Social Media

pacheco-fedex Nov 18, 2013 - In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and marketing plans for 2014. Comments

2011: Best and Worst in Holiday Marketing on YouTube

santa-siri Dec 27, 2011 - Ads for Apple Siri and U.K. retailer John Lewis charm video viewers while FedEx gets trashed for a delivery gone bad. Comments

A 14-Step Blueprint for Customer Conversations

Jan 10, 2011 - Tips for building a process and system for efficiently creating repeatable customer conversations. Comments

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2015 Holiday Email Guide

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