Mar 12, 2014 - It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase your potential for happier users and better business outcomes. Comments
Dec 6, 2013 - FedEx has created holiday-themed videos to get the word out about its new flat rate offering. Comments
Nov 18, 2013 - In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and marketing plans for 2014. Comments
Dec 27, 2011 - Ads for Apple Siri and U.K. retailer John Lewis charm video viewers while FedEx gets trashed for a delivery gone bad. Comments
Jan 10, 2011 - Tips for building a process and system for efficiently creating repeatable customer conversations. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
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