Mar 12, 2014 - It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase your potential for happier users and better business outcomes. Comments
Dec 6, 2013 - FedEx has created holiday-themed videos to get the word out about its new flat rate offering. Comments
Nov 18, 2013 - In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and marketing plans for 2014. Comments
Dec 27, 2011 - Ads for Apple Siri and U.K. retailer John Lewis charm video viewers while FedEx gets trashed for a delivery gone bad. Comments
Jan 10, 2011 - Tips for building a process and system for efficiently creating repeatable customer conversations. Comments
Hong Kong, 20-21 January
Singapore, 5-6 March
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT