financial markets

deanie-elsner

Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

Jul 15, 2015 - In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she worked with agencies to drive Kraft’s marketing function. Comments

How Data is Changing the Role of the CMO

cmo-image Jun 30, 2015 - In this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing their approach to leadership. Comments

Connecting With Asia's New Age Consumers

affluent-millennials Jun 17, 2015 - LinkedIn's Nellie Chan offers the following insight into Asia's affluent Millennials and how to engage with them through social. Comments

[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

david-edelman-mckinsey May 21, 2015 - In the first installment of ClickZ's video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy shared his thoughts on how digital is changing brands' marketing approach to the consumer experience. ... Comments

ANZ Uses Instagram to Target a New Generation of Banking Customers

anz-logo-square May 14, 2015 - Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Comments

VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

monika-zurich May 11, 2015 - In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience at Unilever to drive business growth for Zurich. Comments

Brands to Spend More on Original Digital Video But Worry About Its ROI

videoproduction May 1, 2015 - A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video content in 2015 and beyond, but cost, quality, and measurement are the biggest challenges they face. Comments

90 Percent of Goldman Sachs' Marketing Is Digital

goldman-sachs-building-image Mar 12, 2015 - Amanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of digital marketing, with an emphasis on content and social. Comments

VIDEO: BlackRock's Thoughts on Marketing in a Digital World

matt-van-dalsem-blackrock Mar 9, 2015 - In the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing truly is, how to spend ad dollars wisely, and more. Comments

The ABCs of the VC World: What Marketers Need to Know

abc-alphabet-simplicity Jul 10, 2014 - It's important for marketers to be aware of the details of the venture capital world before they consider taking a job at a start-up, so here is a primer on VC funding for marketers. Comments

Facebook Prepping e-Money Transfer Service in Europe

facebook-like Apr 15, 2014 - Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Comments

China's Weibo Could Go Public at a Deflated Price

sina-weibo Apr 7, 2014 - China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Comments

Spotlight on Actiance's Joanna Belbey: Social Media for Financial Firms

belbey Mar 10, 2014 - Joanna Belbey is known as one of the ladies of #socialmediafin, i.e. social media and finance, in New York City. Today, she works as the social media and compliance specialist for Actiance Inc., an enterprise social business solution provider for regulated... Comments

VIDEO: Content Is a Marketing Currency for Citibank

linda-descano-citi Mar 7, 2014 - ClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away from traditional ads and toward content. Comments

Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age

denise-karkos-tdameritrade Mar 3, 2014 - ClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and social age. Comments

Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

silver-apple-logo-apple-picture Jan 28, 2014 - Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Comments

RBC Goes Back to School

rbc-bank Jul 22, 2013 - RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Comments

BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign

May 20, 2013 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Comments

Financial Services: The Mobile Vertical to Watch

counting-money May 15, 2013 - Be smart, mobile marketer: watch and learn from finance, no matter what business you're in. Comments

Financial Traders Turn to Social Network

Jonathan Adest at Tradeo Oct 24, 2012 - New social networking site will allow FX traders to connect to their peers – and to trade Comments

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