Feb 2, 2012 - AdTruth and other device fingerprinting companies see opportunity in Do-Not-Track. Comments
Jan 31, 2012 - Platform update aims to help clients comply with EU's ePrivacy Directive. Comments
Dec 30, 2011 - Of ClickZ's ten most read news stories, six were about Facebook, Twitter, or Google+. Comments
Oct 25, 2011 - Digital fingerprinting startup will use cash to invest in products and expand sales and marketing. Comments
Mar 31, 2011 - Technology could enable companies to target and track ads served to mobile and tablet devices. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
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September 30, 2014
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