WeChat Partners With Unicef HK to Showcase Payment Beyond Borders

Jun 2, 2015 - There are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Comments

Nikon Gives Cameras to Consumers With #IAmGenerationImage

shutterstock-179811038 Nov 26, 2014 - Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute their pictures with a hashtag. Comments

Twitter's Redesigned Web Profiles Are Here and Ready to Go

twitter-web-profile Apr 23, 2014 - Twitter's new Web profile design is here and now available to all. Comments

National Geographic Celebrates 125 Years with Photo Blog, Social Platform

natgeo-proof-ii Sep 23, 2013 - With a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Comments

Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series

fordfocuselectric Apr 10, 2012 - Launch campaign for Ford Focus Electric is entirely digital. Comments

Branding Lessons From the Middle East

Apr 28, 2011 - Digital marketers have much to learn from the rapid and fundamental shifts in power. Consider these four takeaways Comments

Social Media Is Free, Social Media Marketing Is Not

free Feb 23, 2011 - Creating your brand profile on social sites may cost nothing, but this is what you need in order to allocate for the strategy, ideas, and management of your social media assets. Comments

Mobile Photo Sharing, Should Brands Care?

Feb 18, 2011 - While a check-in will help you learn more about the consumer and generate interest from their social graph, incorporating an image will produce long-lasting connections. Comments

Shifts in Expectations, Experiences, and Anxieties

20111 Dec 20, 2010 - Digital technology has played a huge role in shaping media, empowering people to reshape content, and disrupting well-established marketing models to give marketers an opportunity to create new approaches. Comments

5 Reasons Why Ford Continues to Kick Butt

Jul 28, 2010 - Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content. Comments

7 Ways to Use Social Media to Promote Marketing Events

Jul 12, 2010 - Social media can help raise awareness, encourage participation, and enhance the experience in your marketing event. Comments

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