What can digital marketers learn from start-ups?
Asia

What can digital marketers learn from start-ups?

8y Andreas Krasser

What can digital marketers learn from start-ups?

Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams ...

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And the top digital marketer in the presidential race is...
Marketing

And the top digital marketer in the presidential race is...

8y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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WeChat Partners With Unicef HK to Showcase Payment Beyond Borders
Asia

WeChat Partners With Unicef HK to Showcase Payment Beyond Borders

9y Sophie Loras

WeChat Partners With Unicef HK to Showcase Payment...

There are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Read...

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Nikon Gives Cameras to Consumers With #IAmGenerationImage
Marketing

Nikon Gives Cameras to Consumers With #IAmGenerationImage

9y Mike O'Brien

Nikon Gives Cameras to Consumers With #IAmGenerati...

Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute...

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Twitter's Redesigned Web Profiles Are Here and Ready to Go
Social

Twitter's Redesigned Web Profiles Are Here and Ready to Go

10y Melanie White

Twitter's Redesigned Web Profiles Are Here and Rea...

Twitter's new Web profile design is here and now available to all. Read More...

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National Geographic Celebrates 125 Years with Photo Blog, Social Platform
Social

National Geographic Celebrates 125 Years with Photo Blog, Social Platform

11y Lisa Lacy

National Geographic Celebrates 125 Years with Phot...

With a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Read More...

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Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series
Media

Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series

12y Kate Kaye

Yahoo and Ford Shoot for Celeb Buzz With Video Rea...

Launch campaign for Ford Focus Electric is entirely digital. Read More...

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Branding Lessons From the Middle East
Marketing

Branding Lessons From the Middle East

13y Howard Belk

Branding Lessons From the Middle East

Digital marketers have much to learn from the rapid and fundamental shifts in power. Consider these four takeaways Read More...

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Social Media Is Free, Social Media Marketing Is Not
Asia

Social Media Is Free, Social Media Marketing Is Not

13y Ashok Lalla

Social Media Is Free, Social Media Marketing Is No...

Creating your brand profile on social sites may cost nothing, but this is what you need in order to allocate for the strategy, ideas, and management o...

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Mobile Photo Sharing, Should Brands Care?
Media

Mobile Photo Sharing, Should Brands Care?

13y Alex Matjanec

Mobile Photo Sharing, Should Brands Care?

While a check-in will help you learn more about the consumer and generate interest from their social graph, incorporating an image will produce long-l...

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Shifts in Expectations, Experiences, and Anxieties
Asia

Shifts in Expectations, Experiences, and Anxieties

13y Pushkar Sane

Shifts in Expectations, Experiences, and Anxieties

Digital technology has played a huge role in shaping media, empowering people to reshape content, and disrupting well-established marketing models to ...

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5 Reasons Why Ford Continues to Kick Butt
Social

5 Reasons Why Ford Continues to Kick Butt

14y Liana Evans

5 Reasons Why Ford Continues to Kick Butt

Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content. Read More...

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7 Ways to Use Social Media to Promote Marketing Events
Actionable Analysis

7 Ways to Use Social Media to Promote Marketing Events

14y Heidi Cohen

7 Ways to Use Social Media to Promote Marketing Ev...

Social media can help raise awareness, encourage participation, and enhance the experience in your marketing event. Read More...

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