Digital marketers have much to learn from the rapid and fundamental shifts in power. Consider these four takeaways
While a check-in will help you learn more about the consumer and generate interest from their social graph, incorporating an image will produce long-lasting connections.
Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content.
Social media can help raise awareness, encourage participation, and enhance the experience in your marketing event.

June 6, 2012
1:00pm ET / 10:00am PT