Jan 10, 2014 - As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Comments
Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy... Comments
Oct 3, 2012 - The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on its new BrandVoice platform. Comments
Feb 29, 2012 - Forbes.com, Daily Meal, and Undertone all offer them. Here's how it's worked out. Comments
Nov 12, 2010 - Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014