Marketing News & Expert Advice
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Forbes
Optimize Content Marketing for Conversions and Brand Credibility
Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business. Comments
Forbes Embraces Custom Brand Content With Social Video Play
Oct 3, 2012 -
The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on its new BrandVoice platform.
Comments
Ad Seller 'Guarantees': Innovation or Gimmick?
Feb 29, 2012 - Forbes.com, Daily Meal, and Undertone all offer them. Here's how it's worked out. Comments
Forbes Media's Publishing Mashup: Ad Blogs
Nov 12, 2010 - Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Comments
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