Personalization is powerful, but still not a priority for many marketers

Data & Analytics Personalization is powerful, but still not a priority for many marketers

5y Mike O'Brien

Personalization is powerful, but still not a prior...

40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...

View article
Benefiting from AI and deep learning for video summarization

AI & Automation Benefiting from AI and deep learning for video summarization

5y Divya Jain

Benefiting from AI and deep learning for video sum...

Adobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...

View article
The experts’ guide to selling on Amazon

Ecommerce & Sales The experts’ guide to selling on Amazon

6y Emily Alford

The experts’ guide to selling on Amazon

Many small-to-medium businesses simply don’t know how to get started on Amazon. But as the company breaks sales records and increasingly adds third-pa...

View article
Get the latest analysis and reports delivered to your inbox daily
Alexa, what's for dinner?: Why Campbell's is doubling down on voice

AI & Automation Alexa, what's for dinner?: Why Campbell's is doubling down on voice

6y Mike O'Brien

Alexa, what's for dinner?: Why Campbell's is doubl...

Sharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...

View article
How can brick-and-mortar retailers deal with showrooming?

How can brick-and-mortar retailers deal with showrooming?

8y Mike O'Brien

How can brick-and-mortar retailers deal with showr...

Showrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...

View article
How Facebook is focusing on SMBs in 2016

How Facebook is focusing on SMBs in 2016

8y Angie Pascale

How Facebook is focusing on SMBs in 2016

Part of Facebook's strategy for increasing ad revenue includes updating and adding certain features that are especially appealing to small and medium-...

View article
Why Twitter's removal of share counts is a big pain in the ass

Why Twitter's removal of share counts is a big pain in the ass

8y Yuyu Chen

Why Twitter's removal of share counts is a big pai...

Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and p...

View article
They laughed when I said neuromarketing

They laughed when I said neuromarketing

8y Dave Lloyd

They laughed when I said neuromarketing

To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimat...

View article
CRM Is Branching Out to Include Marketing Automation

CRM CRM Is Branching Out to Include Marketing Automation

9y Stephanie Miller

CRM Is Branching Out to Include Marketing Automati...

Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...

View article
The Future of Augmented Reality

The Future of Augmented Reality

9y Dave Lloyd

The Future of Augmented Reality

Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progress...

View article
Microsoft Tops LinkedIn’s List of Top 10 Global Brands

Microsoft Tops LinkedIn’s List of Top 10 Global Brands

9y Yuyu Chen

Microsoft Tops LinkedIn’s List of Top 10 Global Br...

Beating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influen...

View article
The Future Is Personalized

The Future Is Personalized

9y Tessa Wegert

The Future Is Personalized

Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...

View article
Google and Levi's Smart Jeans Could Be a Source of Dumb Data

Google and Levi's Smart Jeans Could Be a Source of Dumb Data

9y Mike O'Brien

Google and Levi's Smart Jeans Could Be a Source of...

Levi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Read M...

View article
What Does the Growth of Mobile Payments Mean for Older Companies?

What Does the Growth of Mobile Payments Mean for Older Companies?

9y Mike O'Brien

What Does the Growth of Mobile Payments Mean for O...

As mobile payments become more commonplace, brands like Western Union and MoneyGram are forced to adapt. Can they keep up with digital native platform...

View article
Havas and NewsCred Partner to Source Content From Major News Publications

Havas and NewsCred Partner to Source Content From Major News Publications

9y Emily Alford

Havas and NewsCred Partner to Source Content From ...

Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Read ...

View article
11 Things You Can Do Right Now to Perfect Your Twitter Profile

11 Things You Can Do Right Now to Perfect Your Twitter Profile

10y Jonathan Rick

11 Things You Can Do Right Now to Perfect Your Twi...

News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it r...

View article
How to Become a Top-Performing Content Marketer on LinkedIn

How to Become a Top-Performing Content Marketer on LinkedIn

10y Yuyu Chen

How to Become a Top-Performing Content Marketer on...

LinkedIn has issued content marketing tips based on the practices of some of the most influential brands on the platform. Read More...

View article
How Much Does Transparency Matter in Native Advertising?

How Much Does Transparency Matter in Native Advertising?

10y Susan Kuchinskas

How Much Does Transparency Matter in Native Advert...

As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Read More...

View article
Optimize Content Marketing for Conversions and Brand Credibility

Optimize Content Marketing for Conversions and Brand Credibility

11y Matthew Kumin

Optimize Content Marketing for Conversions and Bra...

It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...

View article
Forbes Embraces Custom Brand Content With Social Video Play

Forbes Embraces Custom Brand Content With Social Video Play

12y Susan Kuchinskas

Forbes Embraces Custom Brand Content With Social V...

The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on ...

View article
Ad Seller 'Guarantees': Innovation or Gimmick?

Ad Seller 'Guarantees': Innovation or Gimmick?

12y Joan Voight

Ad Seller 'Guarantees': Innovation or Gimmick?

Forbes.com, Daily Meal, and Undertone all offer them. Here's how it's worked out. Read More...

View article
Forbes Media's Publishing Mashup: Ad Blogs

Forbes Media's Publishing Mashup: Ad Blogs

13y Anna Maria Virzi

Forbes Media's Publishing Mashup: Ad Blogs

Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Read More...

View article