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11 Things You Can Do Right Now to Perfect Your Twitter Profile

Sep 25, 2014 - News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it right. Comments

How to Become a Top-Performing Content Marketer on LinkedIn

linkedinimage Aug 5, 2014 - LinkedIn has issued content marketing tips based on the practices of some of the most influential brands on the platform. Comments

How Much Does Transparency Matter in Native Advertising?

native-ads Jan 10, 2014 - As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Comments

Optimize Content Marketing for Conversions and Brand Credibility

content-ecosystem Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy... Comments

Forbes Embraces Custom Brand Content With Social Video Play

forbes-cartier Oct 3, 2012 - The Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on its new BrandVoice platform. Comments

Ad Seller 'Guarantees': Innovation or Gimmick?

Feb 29, 2012 - Forbes.com, Daily Meal, and Undertone all offer them. Here's how it's worked out. Comments

Forbes Media's Publishing Mashup: Ad Blogs

Nov 12, 2010 - Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Comments

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