Marketing News & Expert Advice
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Ford Motor
The Blurring Borders of Latinos and Sports
Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments
Super Bowl Ads 2011: Winners and Losers
Feb 7, 2011 -
Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels.
Comments
How Apps Will Be Used by Marketers in Tomorrow's Connected Devices
Jan 13, 2011 - TVs, kitchens, laundry rooms, cars, and tables – soon everything will be "connected." Comments
Social Media: Share the Love
Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments
Pepsi, Microsoft Say No One Social Agency Meets All Needs
Oct 5, 2010 -
Corporate brand marketers are becoming more sophisticated about choosing social media agencies.
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Marrying Media Buying and Social Marketing
Aug 26, 2010 - Ford, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. Comments
Brands Look to Score With NBC's 'Sunday Night Football' Webcasts
Aug 9, 2010 -
Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL season is not known.
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Funding Fuels Tudou's Branded Original Video Plans
Aug 5, 2010 -
China's video sharing platform plans revenue model based on branded original content.
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New Videos Extend 'Ford Fiesta Movement'
Jul 28, 2010 - Social campaign launched last year is extended with eight new videos starring YouTube celebs. Comments
5 Reasons Why Ford Continues to Kick Butt
Jul 28, 2010 - Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content. Comments
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