Ford Motor

ComScore Pushes Viewability Metric for Scarcity's Sake

Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments

HP, Ford and Sony Top Social Mentions List of Brands

mentions-per-platform Aug 3, 2012 - Global Fortune 100 companies were mentioned over 10 million times online during a month-long period, with most happening on Twitter. Comments

Q&A: Ford's Scott Monty Has Big Ideas About Data

scottmonty Jul 9, 2012 - Ford is developing branded entertainment with social media components. Comments

Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership

ford-seacrest Jun 29, 2012 - The first thousand Fusion fans on Facebook will receive a mystery box. Comments

Apps Move Into Automotive

Jun 21, 2012 - In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Comments

Unlike GM, Ford Is Still Bullish on Facebook Ads

ford-mustang-facebook-logout May 15, 2012 - Automaker tells ClickZ it will continue advertising on the social site. Comments

Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series

fordfocuselectric Apr 10, 2012 - Launch campaign for Ford Focus Electric is entirely digital. Comments

Ford Mustang Ad Revs Up Facebook Logout Page

ford-mustang-facebook-logout Mar 20, 2012 - Mustang appears to be among the first advertisers using the new Facebook format. Comments

Ford's Google+ Hangout Veers Into a #Fail

ford-google-plus Feb 24, 2012 - Though the automotive giant deserves credit for experimental marketing. Comments

Ford and Chevy Get Band-Happy to Reach Young Car Buyers

ok-go-and-sonic Feb 22, 2012 - Auto brands lean on recording talent to spark social media buzz. Comments

Why Millennials Are Bored With Sexy Cars

yaris-joan-auto Dec 12, 2011 - How digital tech is turning American car culture upside down. Comments

If AOL Is Ford, What's Facebook?

microsoft-97fordtaurus Dec 7, 2011 - If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals? Comments

Ford Taps Zynga for 'Words With Friends' Promo

mccarthy-ford-zynga Nov 15, 2011 - Promotes 2013 Escape with a social gaming live event, starring Jenny McCarthy. Comments

Ford Mustang Rides Social App For Sales Leads

ford Nov 3, 2011 - Media plan includes Facebook and Twitter ad buys. Comments

Ford's Social Initiative Becomes 'Badge' of Honor

ford-badges Oct 25, 2011 - Badges let consumers express brand affinity on Facebook, Twitter, and other sites. Comments

Ford Jumps Into Google+ With All Wheels

ford-google-plus Jul 5, 2011 - Automaker races to test Google's answer to Facebook. Comments

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

twitter-promo-chart-march-good Apr 6, 2011 - Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Comments

The Blurring Borders of Latinos and Sports

Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments

Super Bowl Ads 2011: Winners and Losers

volkswagon Feb 7, 2011 - Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels. Comments

How Apps Will Be Used by Marketers in Tomorrow's Connected Devices

Jan 13, 2011 - TVs, kitchens, laundry rooms, cars, and tables – soon everything will be "connected." Comments

Social Media: Share the Love

Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments

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