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Ford Motor

The Blurring Borders of Latinos and Sports

Gustavo Razzetti  |  Marketing to Latinos

Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments

Anna Maria Virzi  |  Social Media

Super Bowl Ads 2011: Winners and Losers

volkswagon Feb 7, 2011 - Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels. Comments

Rob Weber  |  Mobile

How Apps Will Be Used by Marketers in Tomorrow's Connected Devices

Jan 13, 2011 - TVs, kitchens, laundry rooms, cars, and tables – soon everything will be "connected." Comments

Dave Evans  |  Social Media

Social Media: Share the Love

Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments

Kate Kaye  |  Social Commerce

Pepsi, Microsoft Say No One Social Agency Meets All Needs

shiv-singh-jpg Oct 5, 2010 - Corporate brand marketers are becoming more sophisticated about choosing social media agencies. Comments

Tessa Wegert  |  Media Buying

Marrying Media Buying and Social Marketing

Aug 26, 2010 - Ford, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. Comments

Christopher Heine  |  Video

Brands Look to Score With NBC's 'Sunday Night Football' Webcasts

nfl Aug 9, 2010 - Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL season is not known. Comments

Adaline Lau  |  Video

Funding Fuels Tudou's Branded Original Video Plans

tudau-thatlovecomes Aug 5, 2010 - China's video sharing platform plans revenue model based on branded original content. Comments

Ken Liebeskind  |  Video

New Videos Extend 'Ford Fiesta Movement'

Jul 28, 2010 - Social campaign launched last year is extended with eight new videos starring YouTube celebs. Comments

Liana Evans  |  Social Media

5 Reasons Why Ford Continues to Kick Butt

Jul 28, 2010 - Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content. Comments

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