Ford Motor

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Ford and Chevy Get Band-Happy to Reach Young Car Buyers

Feb 22, 2012 - Auto brands lean on recording talent to spark social media buzz. Comments

Why Millennials Are Bored With Sexy Cars

yaris-joan-auto Dec 12, 2011 - How digital tech is turning American car culture upside down. Comments

If AOL Is Ford, What's Facebook?

microsoft-97fordtaurus Dec 7, 2011 - If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals? Comments

Ford Taps Zynga for 'Words With Friends' Promo

mccarthy-ford-zynga Nov 15, 2011 - Promotes 2013 Escape with a social gaming live event, starring Jenny McCarthy. Comments

Ford Mustang Rides Social App For Sales Leads

ford Nov 3, 2011 - Media plan includes Facebook and Twitter ad buys. Comments

Ford's Social Initiative Becomes 'Badge' of Honor

ford-badges Oct 25, 2011 - Badges let consumers express brand affinity on Facebook, Twitter, and other sites. Comments

Ford Jumps Into Google+ With All Wheels

ford-google-plus Jul 5, 2011 - Automaker races to test Google's answer to Facebook. Comments

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

twitter-promo-chart-march-good Apr 6, 2011 - Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Comments

The Blurring Borders of Latinos and Sports

Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments

Super Bowl Ads 2011: Winners and Losers

volkswagon Feb 7, 2011 - Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels. Comments

How Apps Will Be Used by Marketers in Tomorrow's Connected Devices

Jan 13, 2011 - TVs, kitchens, laundry rooms, cars, and tables – soon everything will be "connected." Comments

Social Media: Share the Love

Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments

Pepsi, Microsoft Say No One Social Agency Meets All Needs

shiv-singh-jpg Oct 5, 2010 - Corporate brand marketers are becoming more sophisticated about choosing social media agencies. Comments

Marrying Media Buying and Social Marketing

Aug 26, 2010 - Ford, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. Comments

Brands Look to Score With NBC's 'Sunday Night Football' Webcasts

nfl Aug 9, 2010 - Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL season is not known. Comments

Funding Fuels Tudou's Branded Original Video Plans

tudau-thatlovecomes Aug 5, 2010 - China's video sharing platform plans revenue model based on branded original content. Comments

New Videos Extend 'Ford Fiesta Movement'

Jul 28, 2010 - Social campaign launched last year is extended with eight new videos starring YouTube celebs. Comments

5 Reasons Why Ford Continues to Kick Butt

Jul 28, 2010 - Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content. Comments

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