Marketing News & Expert Advice
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Forrester Research
Counting Offline Conversions from Online Advertising, Made Easy
Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments
Why is Digital Marketing Success So Elusive?
Sep 20, 2013 -
With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive?
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How to Manage Social Media Campaigns in Asia
Jan 19, 2012 -
A good reason to run a social media campaign in the region: users' engagement.
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How to Increase ROAS by Analysing Path to Conversion Data
Sep 27, 2010 -
Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming a trend in Asia Pacific as well.
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