Marketing News & Expert Advice
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Foursquare
Stella Artois App Finds Bars Based on Mood
Sep 25, 2013 - Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating. Comments
Fun LA Eatery Links Instagram, Foursquare, and Facebook
Aug 6, 2012 -
Barney's Beanery increased customer engagement with a two-month campaign.
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Foursquare Local Updates Competes with Google, Twitter
Jul 18, 2012 -
Automatic updating service lets businesses target repeat customers.
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Big Brands Take Motley Routes to Mobile Loyalty
Jun 6, 2012 -
American Eagle, Denny's, and Sovereign approach on-the-go consumers in distinctly varied ways.
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Groupon and Foursquare End Distribution Deal
Jun 5, 2012 -
Partnership appears to have lasted less than 10 months.
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Coke Partners for Summer Foursquare Sweeps
Jun 1, 2012 -
Consumers can win a year's supply of Diet Coke.
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Amex and Foursquare Debut Deals in the U.K.
May 30, 2012 -
Tesco, Primark, and PizzaExpress are major brand partners at launch.
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Email and Social: A Killer Combo
May 30, 2012 - How to integrate email with Facebook, Pinterest, LinkedIn, Foursquare, Twitter, and Google+. Part two in a two-part series. Comments
Sinatra's Old Haunts Turn to Foursquare
May 8, 2012 -
NYC and LA restaurants tell different tales about attracting consumers via social media.
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Foursquare Offers Instant Verification For $10
May 1, 2012 -
Merchants no longer have to wait weeks to get started running specials on the geo-social platform.
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Former Apple Exec Helps Foursquare With Ads
Apr 20, 2012 -
Sales vet Steven Rosenblatt is working closely with geo-social app.
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Authenticity Through Mobile Marketing
Sep 2, 2013 -
As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way.
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Hotels and Resorts - Isolated Experiences in Need of Social Awakening
Jul 30, 2013 -
Hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and builds a far more valuable customer.
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Fortune 500 Companies Become More Social
Jul 29, 2013 -
A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare.
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Foursquare Opens Self-Service Advertising to Small Businesses
Jul 26, 2013 -
Foursquare expands advertising capabilities to small businesses. The company will also charge advertisers when a user checks- in at their business, after they've seen the ad on Foursquare.
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Foursquare Post Check-in Ads Launch With Captain Morgan
Jul 18, 2013 -
Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks.
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Understand Where You've Been and What You've Done…
Mar 18, 2013 -
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
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Bringing Local Relevance to Social
Feb 19, 2013 -
There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts.
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NASA Rover Explores Social Landscape
Jan 7, 2013 -
The rover has its own Foursquare badge, among other social offerings.
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Italian City Exchanges Trips for Tweets
Dec 21, 2012 -
The city is offering free trips to active social media users in exchange for content.
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Top Yahoo Search Exec Moves to Foursquare
Aug 6, 2012 -
Foursquare hires Yahoo veteran Rob Wilk as vice president of sales.
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