Marketing News & Expert Advice
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Foursquare
Sinatra's Old Haunts Turn to Foursquare
NYC and LA restaurants tell different tales about attracting consumers via social media.
Foursquare Offers Instant Verification For $10
Merchants no longer have to wait weeks to get started running specials on the geo-social platform.
Former Apple Exec Helps Foursquare With Ads
Sales vet Steven Rosenblatt is working closely with geo-social app.
Can Foursquare Cash In on Search?
Geo-social company will launch paid platform in June.
SXSW: Foursquare CEO Dishes on Deals and Monetization
Dennis Crowley's keynote should please geo-social marketers.
Can Location-Based Social Networks Reach the Masses?
There are many challenges for location-based services, but there are also great opportunities.
Agency: Brands Are Still Keen on Location-Based Marketing
Rockfish talks about the future of mobile; MomentFeed bets on it.
Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Partnership offers game watchers a $5 rebate on pizzas.
Amex's Digital Wallet Goes to China
The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr.
5 Innovative Buys You Might Have Missed
Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys.
How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011
After a year of innovation, next year promises more mobile payment disruption.
The Problem With Gamification
Before you develop a social loyalty program, ask these questions.
Geo-Social Usage Up 3X, But Still Not at Scale
Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest.
Foursquare Reaches 15M Users, Triples Audience in a Year
Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social.
Dunkin' Donuts Runs Geo-Social Holidays Campaign
Foursquare and Facebook Places anchor New York-area promotion.
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