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Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

Mar 30, 2015 - Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV show viewers? Comments

Twitter-Foursquare Partnership Will Allow for Better Location Targeting

twitter-mobile-image Mar 23, 2015 - Twitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit marketers? Comments

Facebook Expands Mobile Geo-Targeting With "Place Tips"

facebook-brand Feb 2, 2015 - The social media giant’s new feature will deliver location-based content for businesses. Comments

The Home Depot Rocks Social Media [Study]

home-depot-social-media Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

Twitter/Foursquare Partnership Could Be Game Changer for Marketers

twitter-logo Dec 18, 2014 - Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Comments

Spotlight On: Tribal Worldwide's Rich Guest

tribal-logo-oranger Oct 27, 2014 - Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his dislike of "technoecstasy." Comments

Digital Marketing People on the Move: September 2014 Roundup

self-promotion Oct 6, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during September of this year. Comments

4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

business-fight Sep 22, 2014 - Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'marketing heavyweight' to your business. Comments

Voice Search – and You Thought "Auto Correct" Was Bad

Buy side prefers voice trading to electronic execution Aug 25, 2014 - A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Comments

Foursquare Releases Social Search-Centric Redesign

foursquare Aug 6, 2014 - The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands. Comments

Foursquare to Charge for Location-Based Data

foursquare-checkin Jun 27, 2014 - The location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more valuable. Comments

24 Hour Fitness Uses Social to Win New Members

24-hour-fitness Jun 19, 2014 - The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Comments

What Foursquare’s Swarm App Means for Businesses

foursquare-swarm-logos May 28, 2014 - The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Comments

Lancôme Gives Points for Social Media in New Loyalty Program

lancome-lipsticks-phone Apr 21, 2014 - Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Comments

The Isolation of Social Media

shutterstock-120646564 Mar 28, 2014 - As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to bring people physically together will begin to emerge. Comments

Foursquare Expands Ad Capabilities Into LatAm by Partnering With IMS

foursquare-logo1 Mar 27, 2014 - Foursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Comments

Heineken and Foursquare Debut Soccer Heat Map

heineken-ucl-promotion-national Feb 20, 2014 - Heineken has teamed up with Foursquare to create an interactive heat map for U.S. soccer fans watching UEFA Champions League matches. Comments

Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million Investment

4sq-deals-rec Feb 5, 2014 - Though somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, alongside a licensing deal, is still a big deal. Comments

Social PPC in 2014: What Will the Future Bring?

crystal-ball-future Dec 23, 2013 - Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Comments

Foursquare Raises $35 Mln Round to Boost Real-Time Ad Network

foursquarelogo Dec 19, 2013 - Foursquare just closed a $35 million Series D round to fund the expansion of their ad network. Comments

Foursquare Launches Self-Serve Ads for US Local Businesses

ads-dash-small Oct 15, 2013 - Advertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Comments

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