Foursquare

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Lancôme Gives Points for Social Media in New Loyalty Program

Apr 21, 2014 - Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Comments

The Isolation of Social Media

shutterstock-120646564 Mar 28, 2014 - As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to bring people physically together will begin to emerge. Comments

Foursquare Expands Ad Capabilities Into LatAm by Partnering With IMS

foursquare-logo1 Mar 27, 2014 - Foursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Comments

Heineken and Foursquare Debut Soccer Heat Map

heineken-ucl-promotion-national Feb 20, 2014 - Heineken has teamed up with Foursquare to create an interactive heat map for U.S. soccer fans watching UEFA Champions League matches. Comments

Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million Investment

4sq-deals-rec Feb 5, 2014 - Though somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, alongside a licensing deal, is still a big deal. Comments

Social PPC in 2014: What Will the Future Bring?

shutterstock-145689659 Dec 23, 2013 - Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Comments

Foursquare Raises $35 Mln Round to Boost Real-Time Ad Network

foursquarelogo Dec 19, 2013 - Foursquare just closed a $35 million Series D round to fund the expansion of their ad network. Comments

Foursquare Launches Self-Serve Ads for US Local Businesses

ads-dash-small Oct 15, 2013 - Advertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Comments

Stella Artois App Finds Bars Based on Mood

stellalebarguide Sep 25, 2013 - Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating. Comments

Authenticity Through Mobile Marketing

mobilemarketing Sep 2, 2013 - As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way. Comments

Hotels and Resorts - Isolated Experiences in Need of Social Awakening

hotels Jul 30, 2013 - Hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and builds a far more valuable customer. Comments

Fortune 500 Companies Become More Social

Fortune 500 Social Media Usage Jul 29, 2013 - A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Comments

Foursquare Opens Self-Service Advertising to Small Businesses

Foursquare Promoted Jul 26, 2013 - Foursquare expands advertising capabilities to small businesses. The company will also charge advertisers when a user checks- in at their business, after they've seen the ad on Foursquare. Comments

Foursquare Post Check-in Ads Launch With Captain Morgan

foursquare-post-check-in-ad-captain-morgan Jul 18, 2013 - Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks. Comments

Understand Where You've Been and What You've Done…

here-on-biz Mar 18, 2013 - How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Comments

Bringing Local Relevance to Social

shutterstock-117401323 Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments

NASA Rover Explores Social Landscape

nasa-foursquare Jan 7, 2013 - The rover has its own Foursquare badge, among other social offerings. Comments

Italian City Exchanges Trips for Tweets

smft-header Dec 21, 2012 - The city is offering free trips to active social media users in exchange for content. Comments

Top Yahoo Search Exec Moves to Foursquare

robwilk-headshot-hi-res Aug 6, 2012 - Foursquare hires Yahoo veteran Rob Wilk as vice president of sales. Comments

Fun LA Eatery Links Instagram, Foursquare, and Facebook

barneys-beanery Aug 6, 2012 - Barney's Beanery increased customer engagement with a two-month campaign. Comments

Foursquare Local Updates Competes with Google, Twitter

checkin-image Jul 18, 2012 - Automatic updating service lets businesses target repeat customers. Comments

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