Marketing News & Expert Advice
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Foursquare
Can Foursquare Cash In on Search?
Apr 19, 2012 - Geo-social company will launch paid platform in June. Comments
Foursquare Reaches 15M Users, Triples Audience in a Year
Dec 5, 2011 -
Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social.
Comments
Dunkin' Donuts Runs Geo-Social Holidays Campaign
Dec 2, 2011 -
Foursquare and Facebook Places anchor New York-area promotion.
Comments
Bill Clinton Joins Social CEOs at 'Foursquare Conference'
Nov 10, 2011 - Event underscores how quickly startup execs can move up society's food chain. Comments
Radio Shack's Holiday Marketing Focused on 'So Right'
Nov 9, 2011 -
Social and mobile efforts play off "so wrong" gift giving.
Comments
Big Brands Use Foursquare for Goodwill Marketing
Nov 3, 2011 -
Arby's, Radio Shack, and Walgreens develop geo-social efforts with philanthropic tilt.
Comments
11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season
Nov 3, 2011 - While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving. Comments
5 Quick Wins for Holiday Retail Email Campaigns
Nov 3, 2011 - How to avoid post-holiday carnage. Comments
NYC Magazine Touts Foursquare Kings
Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments
B2C Success for the 2011 Holiday Season With Email and Social Media
Oct 31, 2011 - Statistics, trends, and tips to help you get the best results from your holiday email marketing. Comments
Winning the Mayorship of Latino Marketing
Oct 11, 2011 - If you are looking for Latino advocates, geo-location-based services is the right way to go. Comments
SXSW: Foursquare CEO Dishes on Deals and Monetization
Mar 10, 2012 -
Dennis Crowley's keynote should please geo-social marketers.
Comments
Can Location-Based Social Networks Reach the Masses?
Mar 9, 2012 - There are many challenges for location-based services, but there are also great opportunities. Comments
Agency: Brands Are Still Keen on Location-Based Marketing
Feb 17, 2012 - Rockfish talks about the future of mobile; MomentFeed bets on it. Comments
Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Feb 2, 2012 -
Partnership offers game watchers a $5 rebate on pizzas.
Comments
Amex's Digital Wallet Goes to China
Jan 18, 2012 -
The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr.
Comments
Use Social Graph to Create Meaningful Brand Experiences [Video]
Jan 7, 2012 -
Brands can tap the interests and likes of consumers, such as understanding topics they're interested in on Twitter or places they've checked into on Foursquare.
Comments
5 Innovative Buys You Might Have Missed
Dec 29, 2011 - Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Comments
How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011
Dec 27, 2011 -
After a year of innovation, next year promises more mobile payment disruption.
Comments
The Problem With Gamification
Dec 19, 2011 - Before you develop a social loyalty program, ask these questions. Comments
Geo-Social Usage Up 3X, But Still Not at Scale
Dec 6, 2011 -
Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest.
Comments
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