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5 Innovative Buys You Might Have Missed

Tessa Wegert  |  Media Buying

Dec 29, 2011 - Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Comments

Christopher Heine  |  Social Media

NYC Magazine Touts Foursquare Kings

Nov 2, 2011 - Time Out continues developing presence on the mobile app. Comments

Jeanne Jennings  |  Email Marketing

B2C Success for the 2011 Holiday Season With Email and Social Media

Oct 31, 2011 - Statistics, trends, and tips to help you get the best results from your holiday email marketing. Comments

Gustavo Razzetti  |  Marketing to Latinos

Winning the Mayorship of Latino Marketing

Oct 11, 2011 - If you are looking for Latino advocates, geo-location-based services is the right way to go. Comments

Christopher Heine  |  Social Media

Silverpop Marries Foursquare to Email

4sqagain Oct 5, 2011 - Email industry warhorse buys out a geo-social marketing startup. Comments

Adaline Lau  |  Social Media

LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare

Oct 4, 2011 - Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service. Comments

Christopher Heine  |  Social Media

GameStop And Coke Launch National Scvngr Campaign

2challenge1 Sep 29, 2011 - It's the largest brand activation yet for the geo-social app. Comments

Dave Evans  |  Social Media

Mobile Social: The Importance of Being There

Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments

Christopher Heine  |  Social Media

Walgreens Donates Flu Shots Via Foursquare, Facebook

walgreens2 Sep 8, 2011 - Retailer pledges up to 200,000 shots for those in need. Comments

Christopher Heine  |  Mobile

12% of Smartphone Users 'Get' Geo-Social

Sep 6, 2011 - Foursquare and other location-based services have gained traction. Comments

Christopher Heine  |  Mobile

'Foursquaropoly' Wins Advertisers' Attention

foursquaropoly Sep 6, 2011 - Buzz quickly mounts for a mobile app that hasn't even been released. Comments

Christopher Heine  |  Mobile

How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011

push-notification-digital-wallets-story Dec 27, 2011 - After a year of innovation, next year promises more mobile payment disruption. Comments

Adrian Lee  |  Strategies

The Problem With Gamification

Dec 19, 2011 - Before you develop a social loyalty program, ask these questions. Comments

Christopher Heine  |  Social Media

Geo-Social Usage Up 3X, But Still Not at Scale

facebook-places Dec 6, 2011 - Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest. Comments

Christopher Heine  |  Social Media

Foursquare Reaches 15M Users, Triples Audience in a Year

foursquare-checkin Dec 5, 2011 - Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social. Comments

Christopher Heine  |  Social Media

Dunkin' Donuts Runs Geo-Social Holidays Campaign

xmasdennis2 Dec 2, 2011 - Foursquare and Facebook Places anchor New York-area promotion. Comments

Christopher Heine  |  Social Media

Bill Clinton Joins Social CEOs at 'Foursquare Conference'

Nov 10, 2011 - Event underscores how quickly startup execs can move up society's food chain. Comments

Christopher Heine  |  Social Commerce

Radio Shack's Holiday Marketing Focused on 'So Right'

foursquare-soright-badge Nov 9, 2011 - Social and mobile efforts play off "so wrong" gift giving. Comments

Christopher Heine  |  Social Media

Big Brands Use Foursquare for Goodwill Marketing

foursquare45 Nov 3, 2011 - Arby's, Radio Shack, and Walgreens develop geo-social efforts with philanthropic tilt. Comments

Michael Della Penna  |  Community Management

11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season

Nov 3, 2011 - While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving. Comments

Simms Jenkins  |  B2C Email Marketing

5 Quick Wins for Holiday Retail Email Campaigns

Nov 3, 2011 - How to avoid post-holiday carnage. Comments

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