FTC

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Ads vs. Content - What Consumers Don't Know and What This Means for Brands

Jul 11, 2013 - If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely to work. Comments

FTC Finalizes Settlement With Facebook

Facebook home page Aug 10, 2012 - Social giant agrees to biennial privacy audits and explicit user consent for data sharing. Comments

Google Settles for $22.5M Fine in FTC Privacy Suit

ftc-logo-gif Aug 9, 2012 - The FTC said that the company would be paying a record fine in the Safari cookies case. Comments

Kids Privacy Rule Changes Satisfy Some Ad Industry Concerns

ftc-logo-gif Aug 1, 2012 - Proposed COPPA rule change by FTC would not apply to contextual ads. Comments

Google VP Dines With FTC Chairman Amid Antitrust Talks

compare-credit-cards-google-info-box Jun 5, 2012 - Can Google remain an unbiased search engine while deriving ad income? Comments

For Do-Not-Track Users, Tailored Twitter Won't Work

twitterbirds May 23, 2012 - Twitter's new feature is reliant in part on tracking DNT would disable. Comments

EU Wants Google to Help Solve Antitrust Concerns

eucommission May 21, 2012 - The EU Commission gives Google the chance to avoid fines and more stringent remedies. Comments

Do Not Track May Come by Year's End

leibowitz-ftc May 9, 2012 - Industry may want DNT to allow basic data collection; the FTC and others do not. Comments

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments

FTC Regulations and Email Marketing

Apr 11, 2012 - What can email marketers learn from the FTC's final privacy report? Comments

Senate Confirms FTC's Leibowitz for a Second Term

Mar 30, 2012 - Leibowitz has made online privacy, especially around ad tracking, one of his key issues. Comments

FTC Updates Search Engine Ad Disclosure Guidelines

FTC Logo Jun 27, 2013 - The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results. Comments

Written Consent Required for SMS by October

textingsms Apr 17, 2013 - Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Comments

FTC Acts on Privacy as Rogue Apps Proliferate

privacy-image Feb 1, 2013 - The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Comments

5 Reasons Search Marketers Should Watch the Regulatory Landscape

anonymous Feb 1, 2013 - The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Comments

Making Tracks Visiting 'The Trackers'

privacy-image Jan 9, 2013 - A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing. Comments

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

sempo-logo Oct 18, 2012 - SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results. Comments

Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

google-holograph-logo Sep 25, 2012 - Why shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the FTC's investigation of Google. Comments

Markey Touts Mobile Privacy Act at Hearing on App Economy

edmarkey Sep 14, 2012 - The Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones. Comments

FTC Unveils Mobile App Marketing Guide

video-nielsen Sep 6, 2012 - One app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's. Comments

ReesesPuffs.com, HappyMeal.com Under Fire From Privacy Groups

reeses-puffs-privacy Aug 22, 2012 - A collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed at kids. Comments

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