Marketing News & Expert Advice
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FTC
Ads vs. Content - What Consumers Don't Know and What This Means for Brands
Jul 11, 2013 - If we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely to work. Comments
FTC Finalizes Settlement With Facebook
Aug 10, 2012 -
Social giant agrees to biennial privacy audits and explicit user consent for data sharing.
Comments
Google Settles for $22.5M Fine in FTC Privacy Suit
Aug 9, 2012 -
The FTC said that the company would be paying a record fine in the Safari cookies case.
Comments
Kids Privacy Rule Changes Satisfy Some Ad Industry Concerns
Aug 1, 2012 -
Proposed COPPA rule change by FTC would not apply to contextual ads.
Comments
Google VP Dines With FTC Chairman Amid Antitrust Talks
Jun 5, 2012 -
Can Google remain an unbiased search engine while deriving ad income?
Comments
For Do-Not-Track Users, Tailored Twitter Won't Work
May 23, 2012 -
Twitter's new feature is reliant in part on tracking DNT would disable.
Comments
EU Wants Google to Help Solve Antitrust Concerns
May 21, 2012 -
The EU Commission gives Google the chance to avoid fines and more stringent remedies.
Comments
Do Not Track May Come by Year's End
May 9, 2012 -
Industry may want DNT to allow basic data collection; the FTC and others do not.
Comments
3 Social Community Strategies to Drive Innovation, Engagement, and Sales
Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments
FTC Regulations and Email Marketing
Apr 11, 2012 - What can email marketers learn from the FTC's final privacy report? Comments
Senate Confirms FTC's Leibowitz for a Second Term
Mar 30, 2012 - Leibowitz has made online privacy, especially around ad tracking, one of his key issues. Comments
FTC Updates Search Engine Ad Disclosure Guidelines
Jun 27, 2013 -
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results.
Comments
Written Consent Required for SMS by October
Apr 17, 2013 -
Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers.
Comments
FTC Acts on Privacy as Rogue Apps Proliferate
Feb 1, 2013 -
The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA).
Comments
5 Reasons Search Marketers Should Watch the Regulatory Landscape
Feb 1, 2013 -
The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics.
Comments
Making Tracks Visiting 'The Trackers'
Jan 9, 2013 -
A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing.
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SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines
Oct 18, 2012 -
SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results.
Comments
Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs
Sep 25, 2012 -
Why shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the FTC's investigation of Google.
Comments
Markey Touts Mobile Privacy Act at Hearing on App Economy
Sep 14, 2012 -
The Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones.
Comments
FTC Unveils Mobile App Marketing Guide
Sep 6, 2012 -
One app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's.
Comments
ReesesPuffs.com, HappyMeal.com Under Fire From Privacy Groups
Aug 22, 2012 -
A collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed at kids.
Comments
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