Marketing News & Expert Advice
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FTC
For Do-Not-Track Users, Tailored Twitter Won't Work
Twitter's new feature is reliant in part on tracking DNT would disable.
EU Wants Google to Help Solve Antitrust Concerns
The EU Commission gives Google the chance to avoid fines and more stringent remedies.
Do Not Track May Come by Year's End
Industry may want DNT to allow basic data collection; the FTC and others do not.
Making Tracks Visiting 'The Trackers'
A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing.
3 Social Community Strategies to Drive Innovation, Engagement, and Sales
Have you nurtured an active community of brand advocates? Here's what's next.
FTC Regulations and Email Marketing
What can email marketers learn from the FTC's final privacy report?
Senate Confirms FTC's Leibowitz for a Second Term
Leibowitz has made online privacy, especially around ad tracking, one of his key issues.
Yahoo Begins Honoring Browser Do-Not-Track Signals
Becomes one of the first major ad sellers to support opt-out standard.
FTC Wants Online Privacy Hub for Data Brokers
Agency publishes final privacy framework, reaffirming support for legislation.
U.S. and E.U. Stress Plans for Global Privacy Protection
Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework.
Europe Increases Pressure on Online Ad Industry
Letter from EU privacy group to IAB Europe adds another wrinkle to developing story.
FTC Asked to Investigate Apple and Google Over Data Collection
Senator Charles Schumer concerned apps could be collecting names, numbers and emails.
NAI Executive Director - Let's Talk Privacy
Working together to build a bright future for online advertising.
Ad Industry Joins FTC, White House in Do Not Track for Browsers
The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system.
FTC Sees Privacy Failings in Mobile Apps for Kids
Agency examined hundreds of apps in the Apple App Store and Android Marketplace.
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