Marketing News & Expert Advice
|
|
|
FTC
Europe Increases Pressure on Online Ad Industry
Mar 7, 2012 - Letter from EU privacy group to IAB Europe adds another wrinkle to developing story. Comments
FTC Settles With Tremor Over Flash Cookies
Nov 8, 2011 - Video ad net's use of persistent cookies contradicted its own privacy policy, says FTC. Comments
Rockefeller Got IAB Donation Days After Launching Privacy Bill
Sep 29, 2011 -
IAB's lobbying arm has made contributions to 10 key lawmakers this year.
Comments
Behavioral Ads Targeting Kids Need Parental Consent, Says FTC
Sep 16, 2011 - Agency wants regular audits of self-regulatory programs overseeing COPPA compliance. Comments
Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?
Aug 29, 2011 - Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Comments
Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track
Aug 23, 2011 -
J. Thomas Rosch is skeptical of self-regulatory initiatives and of FTC's understanding of what consumers want when it comes to privacy.
Comments
The FTC, Regulation, and Google
Jul 8, 2011 - How advertisers might benefit from improved transparency and bidding policy clarity. Comments
FTC Intensifies Mobile Privacy Focus
Jun 28, 2011 -
Educates consumers on mobile app privacy, questions need for mobile do-not-track.
Comments
As FTC Probes, a Timeline of Google Antitrust Investigations Past
Jun 24, 2011 -
A look back at Google's antitrust investigation history as FTC probes the search giant.
Comments
DAA Prepares Self-Regulatory Guidelines for Mobile Targeting
Jun 23, 2011 -
Body also hopes to export its program and icon globally.
Comments
FTC Considers Update to Online Ad Disclosures
May 26, 2011 - Federal regulators are concerned that 11 year old guidelines are outdated. Comments
FTC Asked to Investigate Apple and Google Over Data Collection
Mar 5, 2012 -
Senator Charles Schumer concerned apps could be collecting names, numbers and emails.
Comments
NAI Executive Director - Let's Talk Privacy
Feb 28, 2012 - Working together to build a bright future for online advertising. Comments
Ad Industry Joins FTC, White House in Do Not Track for Browsers
Feb 23, 2012 - The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Comments
FTC Sees Privacy Failings in Mobile Apps for Kids
Feb 16, 2012 -
Agency examined hundreds of apps in the Apple App Store and Android Marketplace.
Comments
Acai Sellers Are Barred From Using Fake News Sites
Jan 25, 2012 - Six online marketers agree to settlements. Comments
2012 Email Marketing Predictions
Jan 3, 2012 - The sheer fascination of launching social marketing campaigns will subside - and four other trends that will impact marketers in the coming year. Comments
Do Not Track: How Small Groups Have a Big Impact on Privacy Debate
Dec 28, 2011 -
Groups like Center for Digital Democracy played key roles in influencing privacy legislation introduced in 2011.
Comments
Hyundai's Super Bowl Blog Campaign a Lesson to Marketers
Dec 23, 2011 -
The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers.
Comments
FTC Goes After Acai Berry Seller That Used Fake News Sites
Dec 2, 2011 - Affiliate sites appeared to be objective, with names like channel8health.com and online6health.com. Comments
FTC Settles With Facebook, Renewing Calls for Privacy Law
Nov 29, 2011 - Zuckerberg admits mistakes as Facebook creates two new privacy roles. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
