FTC

Yahoo Begins Honoring Browser Do-Not-Track Signals

Mar 29, 2012 - Becomes one of the first major ad sellers to support opt-out standard. Comments

Hyundai's Super Bowl Blog Campaign a Lesson to Marketers

hyundai-superbowlxlv Dec 23, 2011 - The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers. Comments

FTC Goes After Acai Berry Seller That Used Fake News Sites

Dec 2, 2011 - Affiliate sites appeared to be objective, with names like channel8health.com and online6health.com. Comments

FTC Settles With Facebook, Renewing Calls for Privacy Law

Nov 29, 2011 - Zuckerberg admits mistakes as Facebook creates two new privacy roles. Comments

FTC Settles With Tremor Over Flash Cookies

Nov 8, 2011 - Video ad net's use of persistent cookies contradicted its own privacy policy, says FTC. Comments

Rockefeller Got IAB Donation Days After Launching Privacy Bill

jayrockefeller Sep 29, 2011 - IAB's lobbying arm has made contributions to 10 key lawmakers this year. Comments

Behavioral Ads Targeting Kids Need Parental Consent, Says FTC

Sep 16, 2011 - Agency wants regular audits of self-regulatory programs overseeing COPPA compliance. Comments

Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?

Aug 29, 2011 - Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Comments

Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track

ftc-rosch Aug 23, 2011 - J. Thomas Rosch is skeptical of self-regulatory initiatives and of FTC's understanding of what consumers want when it comes to privacy. Comments

The FTC, Regulation, and Google

Jul 8, 2011 - How advertisers might benefit from improved transparency and bidding policy clarity. Comments

FTC Intensifies Mobile Privacy Focus

ftc-building Jun 28, 2011 - Educates consumers on mobile app privacy, questions need for mobile do-not-track. Comments

FTC Wants Online Privacy Hub for Data Brokers

ftc-logo-gif Mar 26, 2012 - Agency publishes final privacy framework, reaffirming support for legislation. Comments

U.S. and E.U. Stress Plans for Global Privacy Protection

eucommission Mar 19, 2012 - Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework. Comments

Europe Increases Pressure on Online Ad Industry

eucommission Mar 7, 2012 - Letter from EU privacy group to IAB Europe adds another wrinkle to developing story. Comments

FTC Asked to Investigate Apple and Google Over Data Collection

android-logo Mar 5, 2012 - Senator Charles Schumer concerned apps could be collecting names, numbers and emails. Comments

NAI Executive Director - Let's Talk Privacy

Feb 28, 2012 - Working together to build a bright future for online advertising.
 Comments

Ad Industry Joins FTC, White House in Do Not Track for Browsers

Feb 23, 2012 - The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Comments

FTC Sees Privacy Failings in Mobile Apps for Kids

kid-iphone-child-smartphone Feb 16, 2012 - Agency examined hundreds of apps in the Apple App Store and Android Marketplace. Comments

Acai Sellers Are Barred From Using Fake News Sites

Jan 25, 2012 - Six online marketers agree to settlements. Comments

2012 Email Marketing Predictions

Jan 3, 2012 - The sheer fascination of launching social marketing campaigns will subside - and four other trends that will impact marketers in the coming year. Comments

Do Not Track: How Small Groups Have a Big Impact on Privacy Debate

jeffchester Dec 28, 2011 - Groups like Center for Digital Democracy played key roles in influencing privacy legislation introduced in 2011. Comments

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