Marketing News & Expert Advice
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FTC
Yahoo Begins Honoring Browser Do-Not-Track Signals
Mar 29, 2012 - Becomes one of the first major ad sellers to support opt-out standard. Comments
Hyundai's Super Bowl Blog Campaign a Lesson to Marketers
Dec 23, 2011 -
The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers.
Comments
FTC Goes After Acai Berry Seller That Used Fake News Sites
Dec 2, 2011 - Affiliate sites appeared to be objective, with names like channel8health.com and online6health.com. Comments
FTC Settles With Facebook, Renewing Calls for Privacy Law
Nov 29, 2011 - Zuckerberg admits mistakes as Facebook creates two new privacy roles. Comments
FTC Settles With Tremor Over Flash Cookies
Nov 8, 2011 - Video ad net's use of persistent cookies contradicted its own privacy policy, says FTC. Comments
Rockefeller Got IAB Donation Days After Launching Privacy Bill
Sep 29, 2011 -
IAB's lobbying arm has made contributions to 10 key lawmakers this year.
Comments
Behavioral Ads Targeting Kids Need Parental Consent, Says FTC
Sep 16, 2011 - Agency wants regular audits of self-regulatory programs overseeing COPPA compliance. Comments
Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?
Aug 29, 2011 - Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Comments
Commissioner Says FTC Is Not Ready to Advise on Do-Not-Track
Aug 23, 2011 -
J. Thomas Rosch is skeptical of self-regulatory initiatives and of FTC's understanding of what consumers want when it comes to privacy.
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The FTC, Regulation, and Google
Jul 8, 2011 - How advertisers might benefit from improved transparency and bidding policy clarity. Comments
FTC Intensifies Mobile Privacy Focus
Jun 28, 2011 -
Educates consumers on mobile app privacy, questions need for mobile do-not-track.
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FTC Wants Online Privacy Hub for Data Brokers
Mar 26, 2012 -
Agency publishes final privacy framework, reaffirming support for legislation.
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U.S. and E.U. Stress Plans for Global Privacy Protection
Mar 19, 2012 -
Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework.
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Europe Increases Pressure on Online Ad Industry
Mar 7, 2012 -
Letter from EU privacy group to IAB Europe adds another wrinkle to developing story.
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FTC Asked to Investigate Apple and Google Over Data Collection
Mar 5, 2012 -
Senator Charles Schumer concerned apps could be collecting names, numbers and emails.
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NAI Executive Director - Let's Talk Privacy
Feb 28, 2012 - Working together to build a bright future for online advertising. Comments
Ad Industry Joins FTC, White House in Do Not Track for Browsers
Feb 23, 2012 - The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Comments
FTC Sees Privacy Failings in Mobile Apps for Kids
Feb 16, 2012 -
Agency examined hundreds of apps in the Apple App Store and Android Marketplace.
Comments
Acai Sellers Are Barred From Using Fake News Sites
Jan 25, 2012 - Six online marketers agree to settlements. Comments
2012 Email Marketing Predictions
Jan 3, 2012 - The sheer fascination of launching social marketing campaigns will subside - and four other trends that will impact marketers in the coming year. Comments
Do Not Track: How Small Groups Have a Big Impact on Privacy Debate
Dec 28, 2011 -
Groups like Center for Digital Democracy played key roles in influencing privacy legislation introduced in 2011.
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